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    Where adaptability meets advantage

    At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

    Adaptability starts here
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      10 Jul 2025 Robust Order Book and Operational Resilience mark TCS’ Q1
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      16 Jul 2025 TCS Launches AI-Powered Research & Innovation Centre in Singapore to Accelerate Enterprise Innovation at Scale
      09 Jul 2025 TCS Launches ‘Gen AI Tech Pathway’ in its STEM Education Program goIT
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      17 Jul 2025 TCS a Leader in Life and Annuities Insurance BPS and Third-Party Administrator Services: Everest Group
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      01 Jul 2025 TCS Recognized as a Leader in Pharmacovigilance Operations Services by Everest Group
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    • Perpetually Adaptive Enterprise Press tab for submenu items

      Where adaptability meets advantage

      At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

      Adaptability starts here
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
      • Education
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      • TCS ADD™
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      • TCS BFSI Platforms
      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
      • TCS TwinX™
      • TCS MasterCraft™
      • Jile™
      • TCS DigiBOLT™
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    • ignio™
    • TCS iON™
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  • Who we are
    • Our Brand Press tab for submenu items

      With you for the long run

      Whether it’s running a marathon or helping businesses thrive in applying new technology innovations at scale, we understand what it takes to keep pushing the limits of what’s possible.

      Discover our brand
    • About Us
      • Leadership
      • Corporate Sustainability
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    Overview
  • About Us expand here
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    • Global Studies Press tab for submenu items

      Our Thought Leadership Institute

      Through studies, reports and points of view, we deliver forward-looking, practical insights on key issues at the intersection of business and tech.

      Discover Expert Insights
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    Overview
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    • Build a future with us Press tab for submenu items

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
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      Find the latest news about TCS in our Newsroom

      Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.

      Discover more
    • Press releases

      Recent Press releases

      17 Jul 2025 TCS Ranked Among Top 20 Global Technology Brands in Brand Finance Tech 100 2025 List
      15 Jul 2025 TCS & MIT Sloan Management Review Launch New Research Series; Unveil Roadmap for Human-AI collaboration in Enterprises
      10 Jul 2025 Robust Order Book and Operational Resilience mark TCS’ Q1
      View all
    • News alerts

      Recent News

      16 Jul 2025 TCS Launches AI-Powered Research & Innovation Centre in Singapore to Accelerate Enterprise Innovation at Scale
      09 Jul 2025 TCS Launches ‘Gen AI Tech Pathway’ in its STEM Education Program goIT
      03 Jul 2025 TCS Unveils the 2025 Edition of TCS InQuizitive Across 12 Indian Cities, To Spotlight India’s Brightest Young Minds
      View all
    • Analyst recognition

      Recent recognitions

      17 Jul 2025 TCS a Leader in Life and Annuities Insurance BPS and Third-Party Administrator Services: Everest Group
      15 Jul 2025 TCS Recognized as a Leader in Healthcare Provider Digital Services by Everest Group
      01 Jul 2025 TCS Recognized as a Leader in Pharmacovigilance Operations Services by Everest Group
      View all
    • Events

      Upcoming events

      29 Sep 2025 TCS BaNCS at SIBOS 2025, Frankfurt
      22 Sep 2025 TCS Life Sciences Forum 2025 London
      20 Aug 2025 TCS at AWS Summit Johannesburg 2025
      View all
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    • Overview Press tab for submenu items

      TCS works hand in hand with world-leading investors.

      Tata Consultancy Services Limited
      NSE:TCS
      INR
      Discover more Q1FY26 Debrief
    • Management Commentary
      • Latest Quarter Commentary
      • Annual Report Section
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      • Download TCS Data Sheet
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    • Services
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    Elevate the customer experience so your business can thrive

    Let’s talk

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    The power of customer experience

    Create vibrant customer relationships by optimizing every touchpoint with insights that deliver differentiated experiences. With our CX expertise, you can use technology across every channel to unlock growth, drive profitability, and build loyalty with current customers and new ones.

    Our approach

    Strategy and experience design

    Personalized commerce and content

    Orchestration of marketing, sales, and service

    Insights-driven

    Our capabilities 

    TCS helps organizations understand, deepen, and nurture customer relationships. Our CX transformation capabilities include: 

     

    • Experience strategy, service design, and technology implementation
    • Human-centered marketing, sales, and services 
    • Digital commerce and content expertise for B2B and B2C initiatives
    • Omnichannel strategy development and deployment 

    Belief in Action

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    How digital factory is helping Takeda deliver business outcomes

    TCS helps Bovemji realize its digital strategy and drive growth

    Make CX the X factor in your growth story

    TCS assists Vodafone Hutchison Australia in their sales transformation

    Benefits

    Elevate your CX game to gain a competitive edge. 

     
    • Drive new revenue streams and growth with new services

    • Increase loyalty and win new customers with exceptional experiences

    • Improve profitability through automated marketing, sales, and service capabilities

    • Reduce costs by improving operational efficiency
    • Personalize the customer experience by using insights into behavior and preferences

    In the news

    Transforming customer experience with AI

    Click to know more

    Building world class CX for an airline

    Click to know more

    TCS Lays Foundation for Versuni

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    How EDF Energy shored up its capabilities

    Click to know more
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    Exceptional experiences are fundamental to brand loyalty and business success. Understanding the customer and engaging in just the right way is essential to building lasting relationships.

    Jim Wheless

    Global Partner, Customer Experience Transformation

    Insights

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    Contact center of the future: Balancing chatbots and humans

    Blog | 25 Apr 2023   Opens in new tab

    Customer service and continuous improvement processes benefits | TCS

    Blog | 06 Jul 2022   Opens in new tab

    How digital workplaces can improve business results

    White Paper | 07 Oct 2022   Opens in new tab

    Enhancing customer experience and giving brands a human face with AI

    Blog | 15 Jul 2022   Opens in new tab

    The perils of over-personalization

    White Paper | 15 Dec 2022   Opens in new tab

    Transformation starts here

    Align and serve your customers with world-class customer experience capabilities.

    Let us help you get
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