- Enterprise Solutions
- Solution
TCS Crystallus™ on Salesforce
Gain business agility and accelerate digital transformation
7
MINS READ
Services
- Enterprise Solutions
Accelerate Enterprise Digital Transformation for Sustainable Change
Highlights
Businesses need to capture and analyze data to ensure personalized recommendations for customers along with seamless and consistent online and in-person experiences. TCS Crystallus harnesses the power of Salesforce industry clouds to help speed up much-needed business outcomes.
In this article
challenge
As businesses undertake digital transformation initiatives, it has become crucial to build a shared digital vision and strategic business alignment across the enterprise. The dependence on legacy systems and manual processes impacts business agility to launch innovative products and services, preventing companies from delivering personalized customer experiences.
There is a need to capture and analyze data to ensure seamless and consistent online and in-person experiences. Further, digital transformation is a time-consuming process which requires significant upfront investment.
SOLUTION
TCS Crystallus™ harnesses the power of Salesforce industry clouds to accelerate digital transformation. The solution enables rapid transformation and adoption with accelerators, best-fit process maps, and frameworks to achieve a scalable, agile digital core and deliver innovative services. The key industry clouds covered by the solution are:
- Communications: Enhance business agility and time-to-market to improve customer captivity and average revenue per customer.
- Media and publishing: Improve audience reach, subscriptions, advertising revenue, and streamline creative content management process.
- Banking, financial services, and insurance: Empower advisors, agents, bankers to gain full customer insights and offer personalized product recommendations.
- Healthcare: Simplify health plans and engage customers with insights to improve care service quality.
- Utilities: Create new revenue streams and business models to adopt energy-as-a-service for a sustainable future.
- Public sector: Enable federal, state, and local governments to rapidly digitalize and transform their digital platforms and re-imagine service delivery.
BENEFITS
With TCS’ solution, enterprises can:
- Improve business alignment with future state and purpose accomplishment, and best-fit process maps
- Shorten the time to market using pre-configured solutions and industry reference architecture on Salesforce
- Drive early onboarding of users with persona-based usage tracking dashboards
- Enhance business agility to support business model changes and enable perpetual transformation
- Minimize business disruption and impact on users through a successful change management framework
The TCS Advantage
Lean on experience to pave the way
As a global leader in strategic Salesforce services and solutions, TCS brings world-class industry, business, and technology expertise to drive customer engagement and insights and create hyper-personalized customer, partner, and employee experiences. Our award-winning solutions and extensive experience in Salesforce services ensure tangible results in our clients’ digital transformation journeys, helping tap new revenue streams at a faster pace.
TCS’ seasoned consultants blend the art and science of consulting with an integrated, proven framework to provide strategic insights, organizational change management, and design thinking to enable greater value and business outcomes. We tap into TCS’ Pace Ports™ and Co-Innovation Network™, a collaborative network of research and academic institutions, alliance partners, startups, and venture capitalists to innovate and create a competitive advantage for our clients.
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