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TCS Interactive
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Humanizing Technology to Create Iconic Experiences
Through humanizing technology, TCS Interactive helps organizations create personalized and iconic customer experiences and promote products and services.
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29 Jun 2022
Highlights
- To deliver on its vision of being the destination for directors and governance professionals to learn, grow, and connect, the Australian Institute of Company Directors (AICD) leans heavily on its digital presence, especially its website.
- The legacy platform had a complex information architecture that made finding information on the website difficult.
- The AICD chose TCS and its digital services business, TCS Interactive, to re-platform its digital presence onto Adobe technology and deliver extraordinary experiences for its members.
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Introduction
The AICD is a not-for-profit organisation committed to strengthening society through world-class governance. As a trusted voice in national policy development, the AICD advocates for, informs, and empowers those leading, influencing, and shaping the future of governance.
It is home to the world’s largest community of professionals dedicated to better governance for a better future.
The AICD’s digital presence—particularly its website—is central to delivering on its vision of being the destination for directors and governance professionals to learn, grow, and connect.
Opportunity
The AICD had a very complex information architecture that made it difficult for existing and prospective customers to find the information they needed.
The organisation determined that it needed to retire its prior solution and implement a scalable platform that would drive value to AICD members and support ongoing changes to the programs, courses, and information delivered via its website.
Solution
The AICD chose TCS to be its digital partner in re-platforming the organisation’s website. TCS’ global and diverse skills, particularly with TCS Interactive, the digital services business of TCS, were critical in helping the AICD reimagine its digital strategy, from inception through delivery.
Experts from TCS Interactive and TCS’ education business unit worked closely with the AICD to map out a clear plan to strategically transform the AICD's member experience.
TCS Interactive built a digital, cloud-native site for AICD, leveraging its extensive expertise in Adobe technology and implementing Adobe solutions, including Adobe Experience Manager, Adobe Commerce, and Adobe Campaign.
Outcome
The AICD’s digital presence, including its website, is now delivering extraordinary experiences for all its customers.
Swipe LeftSwipe RightI see TCS as actually an extension of the AICD team here. For us, the journey of digital transformation continues on, and we look to partners that will sustain those challenges going forward, that will help us innovate and actually deliver more and more value to our members and our clients.
Vince Di Chiara
COO and CDIO, Digital and Operations, AICD
AICD builds value with a next-level digital experience for customers
TCS partnered with AICD to reimagine its digital journey, powered by TCS Interactive’s global expertise from strategy to execution.
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