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Customer buying behaviors have changed, with consumers increasingly seeking a full portfolio of assets, products, and services that meet their overall business or personal needs. This has caused manufacturers to shift their business models from product-centric to service-centric ones. In order to engage with customers across the buying journey, manufacturers have to work with a coalition of ecosystem partners. To operate in ecosystems that deliver simultaneous services, enterprises are recalibrating their business models to offer customers experience journeys.

Such integrated experiences are driving customer advocacy, which are led by groups of intensively networked partners. This forms the basis of Neural ManufacturingTM, a thought leadership framework from TCS that enables cognitive, connected, and collaborative ecosystems by harnessing technologies like artificial intelligence, machine learning, cloud, and more.

This breakout session focuses on how our partners view the shift toward connected, service-driven business models and how they are using technology to transform their businesses.


Luis Bernal, Head of IT and CEO of the Digital Center, LafargeHolcim EMEA

Michael Johnson, Vice President of IT, Bridgestone EMEA

Ashley Naughton, Industry Advisor, Manufacturing UK, TCS