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    Where adaptability meets advantage

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    What we do
    • Perpetually Adaptive Enterprise Press tab for submenu items

      Where adaptability meets advantage

      At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

      Adaptability starts here
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
      • Education
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      • TCS Interactive
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    • Products and Platforms
      • TCS ADD™
      • TCS BANCS™
      • TCS BFSI Platforms
      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
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    • ignio™
    • TCS iON™
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  • Who we are
    • About Us Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
    • Brand
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  • Brand
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  • Community
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    • Customer Stories Press tab for submenu items

      Discover why customers choose TCS

      We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.

      Read our customer success stories.
    • Events

      Upcoming events

      01 Dec 2025 TCS at AWS re:Invent 2025
      11 Nov 2025 TCS at Future Travel Experience Asia 2025
      11 Nov 2025 TCS at RiskMinds International 2025
      View all
    • Analyst Recognition

      Recent recognitions

      06 Oct 2025 Unlocking the Future: 6G & AI for Telcos
      18 Sep 2025 Emirates NBD Transforms Payments and Reengineers Banking Operations
      17 Sep 2025 TCS Positioned as a Leader in Net-Zero Consulting Services by Everest Group
      View all
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    • Seize the future Press tab for submenu items

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
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    October 28 - 30 | Los Angeles

    TCS Interactive at Adobe Max 2025

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    TCS Interactive This will open an overlay

    Humanizing Technology to Create Iconic Experiences

    Through humanizing technology, TCS Interactive helps organizations create personalized and iconic customer experiences and promote products and services.
    Learn More
     about Humanizing Technology to Create Iconic Experiences
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    Related Insights
    Superforecaster: Delivering Real-time, Automated Decisioning
    Learn how the superforecaster capability of martech platforms can use data and insights to aid in making precise decisions for the future as well as for today.
    White Paper
    04 Jan 2024
    Customer Data Platforms: Making Personalization at Scale Possible
    Learn how customer data platforms (CDP) can evaluate data for completeness, focusing on the specific customer persona to deliver hyper-personalized services.
    White Paper
    15 Jul 2022
    MarTech for CX Transformation and to Deliver Personalization
    Customers expect a highly personalized experience. Read how MarTech accommodates the change in marketing strategy and data management for CX transformation.
    White Paper
    29 Jun 2022

    Engineering creativity with AI and Adobe

    Adobe Max is the conference for creative inspiration, and TCS Interactive is returning this year as a diamond sponsor to share how we make AI work for brands.

    For more than a decade, TCS has partnered with Adobe to engineer creativity that powers digital experience for customers across the globe. We can’t wait to see you at Adobe Max and share how to use AI to create hyper-personalized content, smart marketing, and immersive commerce that will amplify customer engagement.

    Join us October 28-30 at the Los Angeles Convention Center for 3 days of insights, networking, and discovery.

    Speaking sessions

    Our thought leaders will share insights, experiences, and best practices to help you in your creative marketing journey.

    Make AI real for brands 

    28 October 2025 | 3:15 p.m. - 4:15 p.m. PT | Los Angeles Convention Center

    Brands today face the challenge of delivering personalized, seamless, and scalable experiences in an increasingly dynamic digital landscape. Make AI Real for Brands explores how to leverage AI—spanning generative, conversational, and agentic capabilities—to transform marketing and customer engagement. The approach combines strategy, storytelling, and systems with creative engineering to unlock measurable business value across the customer lifecycle.

    The session outlines: 

    • Why AI matters now: From accelerating content creation to enabling hyper-personalized campaigns and immersive commerce. 
    • What we offer: Domain-led ideation, AI-powered content supply chains, and smart marketing services. 
    • How we deliver: A structured engagement model to scale AI responsibly and compliantly across enterprises.

    Through real-world use cases, including GenAI-driven campaign orchestration, we will demonstrate how brands can achieve agility, efficiency, and superior ROI while maintaining trust and compliance.

    Speakers:

    • Baskaran Natarajan - Head, Digital Experience Practice, TCS Interactive

    Future of Creativity with Humans + AI

    29 October 2025 | 12:00 p.m. PT | virtual session  

    Note: All virtual sessions at Adobe Max are free to attend

    Brands today face the challenge of delivering personalized, seamless, and scalable experiences in an increasingly dynamic digital landscape. Future of Creativity with humans + AI explores how to leverage AI—spanning generative, conversational, and agentic capabilities—to transform marketing and customer engagement.

    Through industry-specific scenarios and the art of the possible powered by human + AI—such as medical, legal, and regulatory compliant content for life sciences, cross-industry innovations like intelligent campaign orchestration, and voice of customer driven campaigns—we illustrate how brands can unlock agility, efficiency, and superior ROI while ensuring trust and compliance.

    The session outlines:

    • Why AI matters now: From accelerating content creation to enabling hyper-personalized campaigns and immersive commerce.
    • What we offer: Domain-led ideation, AI-powered content supply chains, and smart marketing services, and a new way to design.
    • How we deliver: A structured engagement model to scale AI responsibly and compliantly across enterprises.

    Speakers:

    • Baskaran Natarajan - Head, Digital Experience Practice, TCS Interactive
    • Fabian Birgfeld, Global Managing Partner & Chief Design Officer, TCS Interactive

    Meet our experts

    Meet with TCS Interactive leaders and experts while at Adobe Max and learn how we are engineering creativity at scale in 55 countries for more than 500 customers.

    Register

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