Speaking sessions
Our thought leaders have shared insights, experiences, and best practices to help attendees in their creative marketing journey.
Make AI real for brands
28 October 2025 | 3:15 p.m. - 4:15 p.m. PT | Los Angeles Convention Center
Brands today face the challenge of delivering personalised, seamless, and scalable experiences in an increasingly dynamic digital landscape. Make AI Real for Brands explored how to leverage AI, spanning generative, conversational, and agentic capabilities, to transform marketing and customer engagement. The approach combines strategy, storytelling, and systems with creative engineering to unlock measurable business value across the customer lifecycle.
The session outlines:
- Why AI matters now: From accelerating content creation to enabling hyper-personalised campaigns and immersive commerce.
- What we offer: Domain-led ideation, AI-powered content supply chains, and smart marketing services.
- How we deliver: A structured engagement model to scale AI responsibly and compliantly across enterprises.
Through proven, real-world applications, including GenAI-driven campaign orchestration, empower brands to achieve unmatched agility, streamline operations, and deliver superior ROI. Our approach ensures every initiative is built on a foundation of trust and compliance, enabling marketers to innovate with confidence and scale with precision.
Speakers:
- Baskaran Natarajan - Head, Digital Experience Practice, TCS Interactive
- Aruna Vaidyanathan, Global Head, Growth Marketing, Tata Consultancy Services.
Future of Creativity with Humans + AI
29 October 2025 | 12:00 p.m. PT |Virtual session
Brands today face the challenge of delivering personalised, seamless, and scalable experiences in an increasingly dynamic digital landscape. In our virtual session, "Future of Creativity with Humans + AI," we explored how to leverage AI, encompassing generative, conversational, and agentic capabilities, to transform marketing and customer engagement.
Through industry-specific scenarios and the art of the possible powered by human + AI, such as medical, legal, and regulatory compliant content for life sciences, cross-industry innovations like intelligent campaign orchestration, and voice of customer-driven campaigns, we illustrated how brands can unlock agility, efficiency, and superior ROI while ensuring trust and compliance.
Speakers:
- Baskaran Natarajan, Head, Digital Experience Practice, TCS Interactive
- Fabian Birgfeld, Global Managing Partner & Chief Design Officer, TCS Interactive
