Speaking sessions
Our thought leaders will share insights, experiences, and best practices to help you in your creative marketing journey.
Make AI real for brands
28 October 2025 | 3:15 p.m. - 4:15 p.m. PT | Los Angeles Convention Center
Brands today face the challenge of delivering personalized, seamless, and scalable experiences in an increasingly dynamic digital landscape. Make AI Real for Brands explores how to leverage AI—spanning generative, conversational, and agentic capabilities—to transform marketing and customer engagement. The approach combines strategy, storytelling, and systems with creative engineering to unlock measurable business value across the customer lifecycle.
The session outlines:
- Why AI matters now: From accelerating content creation to enabling hyper-personalized campaigns and immersive commerce.
- What we offer: Domain-led ideation, AI-powered content supply chains, and smart marketing services.
- How we deliver: A structured engagement model to scale AI responsibly and compliantly across enterprises.
Through real-world use cases, including GenAI-driven campaign orchestration, we will demonstrate how brands can achieve agility, efficiency, and superior ROI while maintaining trust and compliance.
Speakers:
- Baskaran Natarajan - Head, Digital Experience Practice, TCS Interactive
- Aruna Vaidyanathan, Global Head, Growth Marketing, Tata Consultancy Services.
Future of Creativity with Humans + AI
29 October 2025 | 12:00 p.m. PT | virtual session
Note: All virtual sessions at Adobe MAX are free to attend
Brands today face the challenge of delivering personalized, seamless, and scalable experiences in an increasingly dynamic digital landscape. Future of Creativity with humans + AI explores how to leverage AI—spanning generative, conversational, and agentic capabilities—to transform marketing and customer engagement.
Through industry-specific scenarios and the art of the possible powered by human + AI—such as medical, legal, and regulatory compliant content for life sciences, cross-industry innovations like intelligent campaign orchestration, and voice of customer driven campaigns—we illustrate how brands can unlock agility, efficiency, and superior ROI while ensuring trust and compliance.
Speakers:
- Baskaran Natarajan - Head, Digital Experience Practice, TCS Interactive
- Fabian Birgfeld, Global Managing Partner & Chief Design Officer, TCS Interactive
Meet our experts
Meet with TCS Interactive leaders and experts while at Adobe MAX and learn how we are engineering creativity at scale in 55 countries for more than 500 customers.
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