April 20-22 | Las Vegas | The Venetian Convention and Expo Center
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TCS Interactive
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Humanizing Technology to Create Iconic Experiences
Through humanizing technology, TCS Interactive helps organizations create personalized and iconic customer experiences and promote products and services.
Related Insights
At the digital marketing summit, see how TCS Interactive ignites agentic marketing and AI to shape the future of marketing through scalable creative engineering.
Events
13 Feb 2026
Learn how AI empowers marketing organizations to create inclusive, immersive digital experiences that drive growth, build brand, and shape the future of CX.
Blog
10 Apr 2026
Learn how British broadcaster ITV worked with TCS Interactive to redefine the streaming experience with ITVX and deliver more than 2.7 billion streams in a year.
Case Studies
11 Mar 2024
TCS Interactive at Adobe Summit explored what's next in digital engagement, where AI, agentic marketing, and our long-standing Adobe partnership came together to shape the future of experiences.
As a platinum sponsor of Adobe Summit 2026, we had our booth #617 to showcase integrated AI-driven marketing ideas, with the foundation in the concept of creative engineering that positions brands for what’s next.
At booth #617 TCS Interactive showcased expertise on agentic commerce, smarter marketing, agentic web, and AI-driven brand visibility.
We look forward to seeing you at the event.
Thought leadership – Live
TCS Interactive hosted four thought leadership booth sessions, each lasting 15-20 minutes and covering topics on agentic commerce, smarter marketing, agentic web, and brand discoverability. Our in-house experts shared insights on the themes and their relevance for brands, the business value they offer, proven strategies, and real-world case studies.
Speaker session
S717 - Tuesday, April 21, 2026 - 3:00 PM PT
Making agentic AI real: Creative engineering for next-gen CX
Our cross‑industry panel explored how agentic AI is redefining customer experience end‑to‑end, from marketing and commerce to support, and service. The discussion focused on creative engineering and what’s emerging at the intersection of agentic systems, content, data, and technology, highlighting the growing need for brand discoverability (AEO/GEO), marketing orchestration, agentic commerce, and proactive support in shaping how experiences are built, found, and optimised.
Key takeaways:
- From AI experimentation to CX advantage — How leaders are turning agentic AI into real business impact
- Creative engineering as a growth lever — Harmonising design, content, data, and technology
- A broader CX mandate — Unified experience connecting marketing, commerce, and service journey
Speakers for the session
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Kim Myers
Senior VP - Head of Marketing Technology, U.S. Bank
Kim Myers, is the senior vice president of head of marketing in the U.S Bank.
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Kim Myers
Senior VP - Head of Marketing Technology, U.S. Bank
Kim Myers, is the senior vice president of head of marketing in the U.S Bank.
Kumarbabu Vanapalli
Vice President, Digital Product, Customers, Infineon
Kumarbabu Vanapalli is the Vice president of digital product, customers, of Infienon Technologies Americas Corp.
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Kumarbabu Vanapalli
Vice President, Digital Product, Customers, Infineon
Kumarbabu Vanapalli is the Vice president of digital product, customers, of Infienon Technologies Americas Corp.
Bruno Monteiro
VP, Head of Digital Experience, HealthEquity
Bruno Monteiro is the vice president and head of digital experience of HealthEquity.
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Bruno Monteiro
VP, Head of Digital Experience, HealthEquity
Bruno Monteiro is the vice president and head of digital experience of HealthEquity.
Baskaran Natarajan
Head, Digital Experience Services, TCS Interactive
Baskaran Natarajan is the global head of the digital experience services in TCS Interactive.
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Baskaran Natarajan
Head, Digital Experience Services, TCS Interactive
Baskaran Natarajan is the global head of the digital experience services in TCS Interactive.
Amit Tyagi
Director, MarTech and Web Platforms, Vanguard
Amit Tyagi is working in the position of Director of MarTech and web platforms at Vanguard.
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Amit Tyagi
Director, MarTech and Web Platforms, Vanguard
Amit Tyagi is working in the position of Director of MarTech and web platforms at Vanguard.
Check out what we did last year!
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