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ITSMA Honors Tata Consultancy Services with 2008 Marketing Excellence Award


Leading Marketing Association Recognizes TCS’ Experience Certainty Campaign for Standout Performance

Mumbai, India, November 10, 2008: Tata Consultancy Services (TCS), (BSE: TCS.BO, NSE: TCS.NS), a leading global IT services and business solutions firm, was selected by ITSMA, the leading marketing association for technology, communications, and professional services providers, as the winner of the Gold Award for Marketing Excellence in the category of Sharpening Brand and Competitive Differentiation. ITSMA recognized TCS for its success in establishing itself as an organization that delivers real results to global businesses, ensuring a level of certainty no other firm can match.

The Gold Award honors TCS’ Experience Certainty campaign for standout performance in differentiating the company’s positioning and offerings from major competitors in the areas of innovation, execution and business results. Through a choreographed strategy and concerted effort, TCS’ Experience Certainty campaign demonstrated increased awareness and brand perception of TCS’ track record of client satisfaction, delivery excellence and flawless execution.

“This year was very competitive. We received a high number of outstanding award submissions," said Dave Munn, President and Chief Executive Officer, ITSMA. “TCS’ Experience Certainty program stood out from the group as a comprehensive, innovative and well thought out program that generated bottom line results.”

“We are honored to be recognized by ITSMA for Marketing Excellence,” said Jayant Pendharkar, global head of marketing at Tata Consultancy Services. “We launched the Experience Certainty campaign to showcase the high quality of service TCS commits and delivers to every customer. This award is a testament to our success.”

ITSMA's Marketing Excellence Awards are designed to honor special achievement in marketing technology services and solutions. The program is based on a comprehensive and strategic approach to marketing, recognizing that business success today requires marketers to move beyond the traditional realm of communications into such areas as developing new solutions, increasing sales effectiveness, and managing the customer experience.

For more information on the awards ceremony and ITSMA’s 2008 Marketing Conference, visit:


ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA members include business leaders such as Accenture, BT, Cisco, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing SM, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at

About Tata Consultancy Services (TCS)

Tata Consultancy Services is an IT services, business solutions and outsourcing organization that delivers real results to global businesses, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT and IT-enabled services delivered through its unique Global Network Delivery Model, recognized as the benchmark of excellence in software development.

A part of the Tata Group, India’s largest industrial conglomerate, TCS has over 120,000 of the world's best trained IT consultants in 42 countries. The Company generated consolidated revenues of US $5.7 billion for fiscal year ended 31 March, 2008 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at

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