TCS appointed official technology partner to pro-cycling team Garmin-Cervélo
- Reaffirms TCS’ leadership in the use of technology to drive performance
- Continued focus on global sports sponsorships to promote wellness and community development
Mumbai, India, February 24, 2011: Tata Consultancy Services (BSE: 532540, NSE: TCS) a leading IT services, business solutions and outsourcing firm was today appointed as official technology partner to the pro-cycling team – Team Garmin-Cervélo – for the racing season 2011.
Team Garmin-Cervélo is a top ranked powerhouse in professional cycling with 39 male and female riders from Europe, North America and Australia. The team is dedicated to ethical sport and developing the next generation of cycling champions. The team comprises several world champions including Thor Hushovd and Emma Poole; sprint sensation, Tyler Farrar; Ryder Hesjedal and Tour de France veteran, Christian Vande Velde. The team also boasts of several current and former national champions, including Murilo Fischer, Cameron Meyer, Jack Bobridge and Alexis Rhodes.
TCS will put in place a team of experts that will work with Team Garmin-Cervélo to determine how technology can be better leveraged to enhance the performance of the team, working hand-in-hand with the team’s internal Sport Science group. “We are always looking for partners who share our commitment to using the best innovations in technology to ethically enhance performance. Hence, we are very excited to have Tata Consultancy Services as our official consulting and IT technology partner,” said Jonathan Vaughters, CEO, Slipstream Sports.
In the season 2010, TCS had previously served as the technology partner to the Cervélo Test Team (CTT). This announcement marks a continued focus by the company in its global sports marketing campaign to promote wellness through sports. TCS’ significant portfolio of sports partnerships include tie-ups with Formula 1 racing team Ferrari and several marathons in major cities worldwide, including Boston, Chicago, Mumbai and New York.
“We continue to partner with leading sports brands worldwide toward strengthening our brand presence in major regions such as the US, Europe and key emerging markets. We are particularly pleased to partner with teams like Garmin-Cervélo that share the common goal of driving wellness and healthier communities – a key concept that we are committed to promoting with our clients, employees and the larger community we operate in. ” said John Lenzen, Vice President and Global Head of Marketing, TCS.
About Tata Consultancy Services Ltd. (TCS)
Tata Consultancy Services is an IT services, business solutions and outsourcing organization that delivers real results to global businesses, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT and IT-enabled services delivered through its unique Global Network Delivery Model™ (GNDM™), recognized as the benchmark of excellence in software development.
A part of the Tata group, India’s largest industrial conglomerate, TCS has over 186,500 of the world’s best-trained IT consultants in 42 countries. The company generated consolidated revenues of US $6.3 billion for fiscal year ended March 31, 2010 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at www.tcs.com.
About Team Garmin-Cervélo
Team Garmin-Cervélo is a professional American cycling team dedicated to promoting ethical sporting and developing the next generation of cycling champions. Team Garmin-Cervélo is comprised of 39 of the world’s best men and women hailing from 16 countries. For additional information, visit us at www.slipstreamsports.com.
Team Garmin-Cervélo Media Contacts
Email: marya.pongrace@slipstreamsports.com
Phone: +1 347 698 3412
TCS Media Contacts
Global
Email: pradipta.bagchi@tcs.com
+91 22 6778 9999
India
Email: ashish.babu@tcs.com
+91 22 6778 9077
Europe / UK
Email: abhinav.kumar@tcs.com
+32 2282 1927
USA / Canada
Email: m.mccabe@tcs.com
+1 646 313 4594
