SYDNEY | MUMBAI, August 10, 2018: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, and the official app partner of the Sun Herald City2Surf presented by Westpac, announced its support for the Indigenous Marathon Foundation’s Deadly Running Australia program to promote greater participation by indigenous runners in the event.
City2Surf is one of the world’s largest fun running events, with over 80,000 runners expected to participate in the race on Sunday, August 12, 2018. TCS released the official 2018 City2Surf running app that provides everything a runner needs, including course maps, transportation, parking, exclusive discounts, and more.
As part of its initiatives to promote running in indigenous communities, TCS has expanded its partnership with the Indigenous Marathon Foundation (IMF) to support their grassroots program known as Deadly Running Australia. Under this program, TCS will facilitate greater participation by indigenous runners in the 2018 City2Surf by bringing indigenous community running coaches and their squads from far North Queensland to Illawarra in NSW to Sydney. TCS will also bring indigenous youth to cheer on runners at the event.
“The support from TCS is helping IMF to create community heroes and role models and inspire the next generation of children to be healthy and strong,” said Australian distance running champion and two-time City2Surf winner, and Founder of IMF, Robert de Castella. “Technology is being used to benefit those even in remote communities, and give kids the opportunity to grow and learn through something as simple as running. The TCS developed mobile app brings an exciting new dimension to City2Surf, helping to further position it as a world-class event. At IMF, the recently introduced TCS IMF-DRC app is proving to be an outstanding enabler of our nation-wide program, helping bring our community closer via technology.”
Anil Snehi, VP & Country Head, TCS Australia & New Zealand added, “TCS is excited to partner with City2Surf and deliver the first-ever mobile app to the event, expanding our commitment to digitally empowering running and wellbeing in Australia. We are also proud to further our support of the IMF, a wonderful partnership that is growing and delivering real results. Whether for City2Surf, Australian Running Festival, or the IMF Deadly Runners app – all ‘Powered by TCS’ - we are committed to using digital technologies to better enable the world’s leading running events and to help foster health and wellbeing for all.”
TCS partners with many of the world’s largest running events, including the TCS NYC Marathon, TCS Amsterdam Marathon, TCS Lidingolopet (the world’s largest cross-country run), TCS World 10k Bengaluru, TCS Clark Animo Run, Australian Running Festival, Standard Chartered Marathon Singapore, London Marathon, Chicago Marathon, and Boston Marathon. More information about TCS’ running sponsorships, please visit: https://www.tcs.com/sports-sponsorships
About The Indigenous Marathon Foundation
The Indigenous Marathon Foundation (IMF) is a health promotion charity that uses running to celebrate Indigenous resilience and achievement, and create inspirational Indigenous leaders. The IMF was established in 2009 by world marathon champion Rob de Castella. In 2010 four Indigenous Australians created history as the first to run in the world’s biggest marathon – the New York City Marathon – as part of one of the IMF’s core programs; the Indigenous Marathon Project (IMP). Running and physical activity underpin all IMF programs. It is committed to providing social, inclusive, and fun environments for people to adopt active and healthy lifestyles. Visit www.imf.org.au
About Tata Consultancy Services Ltd. (TCS)
Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for the last fifty years. TCS offers a consulting-led, Cognitive powered, integrated portfolio of IT, Business & Technology Services, and engineering. This is delivered through its unique Location Independent Agile delivery model, recognized as a benchmark of excellence in software development.
A part of the Tata group, India's largest multinational business group, TCS has over 400,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $19.09 billion for year ended March 31, 2018 and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India. TCS' proactive stance on climate change and award winning work with communities across the world have earned it a place in leading sustainability indices such as the Dow Jones Sustainability Index (DJSI), MSCI Global Sustainability Index and the FTSE4Good Emerging Index. For more information, visit us at www.tcs.com.
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