Tata Consultancy Services Wins 2009 Internet Telephony IPTV Excellence Award

Mumbai, India, October 20, 2009: Tata Consultancy Services (TCS), (BSE: TCS.BO, NSE: TCS.NS), a leading global IT services and consulting firm, announced today that Technology Marketing Corporation’s (TMC) INTERNET TELEPHONY magazine named TCS’ IPTV service as a recipient of the 2009 IPTV Excellence Award. (http://www.itmag.com)

TCS was chosen for the award based on its expertise in the burgeoning area of IPTV and the significant role it has played in the launch and subsequent support and enhancement of IPTV services provided by BT, under the product name of BT Vision.

TCS has developed significant domain expertise in IPTV technologies in order to launch, scale and optimize IPTV services. TCS has developed a comprehensive IPTV Monetization Framework (IMF) and an IPTV Optimization Framework (IOF) to help service providers’ gain increased ROI and achieve operational excellence.

“TCS' IPTV strategic initiative aims to provide solutions for IP-based content delivery that are at the forefront of driving the new wave of telecommunications and cable business. This award reinforces TCS’ key role as an IT consulting and system integration company in the launch, operation and support of innovative, next-generation IPTV service offerings,” said Ravi Viswanathan, Global Head - Telecom Business, Tata Consultancy Services.

“TCS’ IPTV service has made a significant impact in the IPTV marketplace. Providing exceptional IPTV solutions has earned TCS acknowledgment from the editors of INTERNET TELEPHONY,” said Erik Linask, group editorial director, TMC. “They have shown advancements in their IPTV solutions while improving their clients’ business.”

TCS has been associated with BT since the inception of BT Vision and now plays a significant role within BT Vision responsible for critical design, architecture, development, testing, content management and 24x7 operation support.

"TCS' knowledge of BT’s broadband business was key to the successful delivery of BT Vision with its growing number of customers. TCS’ domain expertise in IPTV and VOD combined with its flexibility in responding to BT's resourcing requirements resulted in a very effective solution to BT Vision’s technology partner needs,” Simon Peachey, Program Director, BT Vision Technology.

“My congratulations to TCS for earning a place on our elite list of the 2009 IPTV Excellence Award winners,” stated Rich Tehrani, CEO, TMC. “Their dedication towards improving IPTV solutions deserves recognition and I look forward to future innovations from them.”

The Second Annual INTERNET TELEPHONY IPTV Excellence Award distinguishes companies that have developed technology media solutions which define excellence in the growing IPTV industry. This award recognizes companies that have made advancements in their IPTV solutions and have improved their clients’ business. The award winners were featured in the September 2009 issue of INTERNET TELEPHONY.

About Tata Consultancy Services (TCS)

Tata Consultancy Services is an IT services, business solutions and outsourcing organization that delivers real results to global businesses, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT and IT-enabled services delivered through its unique Global Network Delivery Model, recognized as the benchmark of excellence in software development. A part of the Tata Group, India’s largest industrial conglomerate, TCS has over 140,000 of the world's best trained IT consultants in 42 countries. The company generated consolidated revenues of US $6 billion for fiscal year ended 31 March 2009 and is listed on the National Stock Exchange and Bombay Stock Exchange in India.

About INTERNET TELEPHONY magazine

INTERNET TELEPHONY has been the IP Communications Authority since 1998™. Beginning with the first issue in February of 1998, INTERNET TELEPHONY magazine has been providing unbiased views of the complicated converged communications space. INTERNET TELEPHONY offers rich content from solutions-focused editorial content to reviews on products and services from TMC Labs. INTERNET TELEPHONY magazine reaches more than 225,000 readers, including pass-along readers. For more information, please visit www.itmag.com.

About TMC

Technology Marketing Corporation (TMC) is a global integrated media company helping our clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN magazines. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by two million unique visitors each month on average worldwide, according to Webtrends. TMCnet has ranked within the top 3,500 in Quantcast's Top U.S. sites, placing TMCnet in the nation’s top .03% most visited Web sites. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO (ITEXPO); 4GWE Conference and M2M Evolution (in conjunction with Crossfire Media); Digium|Asterisk World (in conjunction with Digium); and Smart Grid Summit (in conjunction with Intelligent Communication Partners). For more information about TMC, visit http://tmcnet.com/.

TMC also serves technology professionals with industry-specific Web sites: IT.TMCnet.com, 4G-wirelessevolution.TMCnet.com, M2M Evolution.com, Smart-Grid.TMCnet.com, Smart Products Ecosystem, Robotics.TMCnet.com, Cable.TMCnet.com, Satellite.TMCnet.com, Green.TMCnet.com, Healthcare.TMCnet.com, and Education.TMCnet.com.

For more information about TMC, visit www.tmcnet.com.

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