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10 Digital Traits of Ahmedabad Generation Z
Ahmedabad, December 23, 2016: Young India is growing up immersed in advanced technology. The TCS Youth Survey is one of the largest studies in the country that captures the Digital habits of children between the age group of 12-18 years. Generation Z (Gen Z) is defined as the group born after 1995 – the current youth generation. Below are some of the technology-related survey results from Ahmedabad.
1. Story-telling through photographs
While Facebook (66%) continues to be the most popular, interestingly Instagram was found to be the next favorite social media platform amongst 43% of the teens in Ahmedabad. The increasing preference for Instagram indicates that teens in the city prefer to share their life stories through pictures. Other platforms like Google Plus (30%), Twitter (22%), Snapchat (21%) and Quora (21%) are also gaining popularity. Ahmedabad teens were found to be simultaneously active on multiple social media platforms.
2. Insta-famous
The younger generations now look at different social media platforms like Facebook, Instagram, Twitter etc. for their idols. 46% Ahmedabad teens follow sports personalities on social media, closely followed by film stars (41%) and YouTube celebrities (36%) which are quickly gaining popularity amongst youngsters in India.
3. Ahmedabad: City of gamers
A lot of the web content is consumed through a wide range of apps available for various purposes. Gaming apps were found to be the most popular (61%) amongst Ahmedabad teens, followed by educational apps (56%) and instant messaging apps (50%). entertainment (35%) and shopping apps (35%) are emerging as the next most popular app choices among the students in the city.
4. Ahmedabad still prefers Paper money
75% of Ahmedabad youth shop online. Cash on delivery either using parent’s money (69%) or pocket money (37%) is the most preferred mode of payment.
5. Tech toys gets cooler
While smartphones (21%) and laptops (14%) continue to be the most coveted gadgets for Ahmedabad’s Gen Z, advanced gadgets like smart watches (13%) followed by virtual reality headsets (10%) and gaming consoles (10%) are quickly gaining popularity amongst the students in the city.
6. Constantly Connected
71% students primarily use internet at home through fixed line/Wi-Fi while 62% of them access internet through 3G/4G connection on their smartphones. With the increasing need to be connected wherever one is, an interesting trend shows that 22% of the students access internet through Wi-Fi at public places.
7. Responsible generation
Parents and teachers can now relax as 70% of the respondents use internet for completing school assignments. This was followed by instant messaging at 61% and social media (56%).
8. Virtual Strangers
Social media being an important medium for interaction amongst the youth today, there is no surprise in the fact that these sites also play an important role in establishing friendships. 35% of the teenagers in Ahmedabad have made more than 100 friends through social media sites.
9. This is temporary, we will be back
71% of the teens in Ahmedabad have deleted or deactivated their social media account at least once either due to parental pressure or because they find it a waste of time.
10. Born to Lead
Teens in Ahmedabad are highly influenced by personalities like Steve Jobs, Bill Gates, Sunder Pichai and APJ Abdul Kalam. While more than half (56%) of the respondents in Ahmedabad aspire to be entrepreneurs, nearly 37% would opt for a career in engineering and IT-related fields.
Hasit Kaji, Vice President, Special Initiatives TCS says, “Our survey reveals that generation Z of Ahmedabad are highly connected, socially engaged and digitally influenced. It is interesting to see there has been a gradual but strong shift towards content sharing through powerful yet simple tool of photographs. Technology is redefining the way young India connects, pursues hobbies and accesses information through smart gadgets and apps. The TCS annual survey of students from across the country gives leaders in different industries glimpses into tech habits of tomorrow’s professionals.”
About TCS GenZ Survey
TCS GenZ Survey 2016-17 was undertaken during the TCS IT Wiz program, to get a pulse of the digital habits of school students from class 8-12. The survey aims to capture the changing trends of the youth across the Nation with a focus on technology. The objective was to comprehend and compare the digital habits of school students in major and mini metros of India. The TCS GenZ Survey 2016-17 is one of the most comprehensive school level studies of this scale, in India, to capture information access trends, social networking preferences, career interests etc.
About Tata Consultancy Services Ltd. (TCS)
Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPS, infrastructure, engineering and assurance services. This is delivered through its unique Global Network Delivery Model™, recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglomerate, TCS has over 371,000 of the world’s best-trained consultants in 45 countries. The company generated consolidated revenues of US $16.5 billion for year ended March 31, 2016 and is listed on the BSE Limited and National Stock Exchange of India Limited. For more information, visit us at www.tcs.com.
For TCS global news, follow @TCS_News.
TCS Media Contacts
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Email: pradipta.bagchi@tcs.com
+91 22 6778 9999
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Email: h.ramachandra@tcs.com | arushie.sinha@tcs.com
+ 91 22 6778 9078 | +91 22 6778 9960
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