In line with its ideal of innovating to address the ‘base of the pyramid’ market needs, the Tata Group launched 'Swach', the 'world's most cost effective water purifier' on December 7, 2009 in Mumbai, India. The purifier was launched by Ratan N Tata, Chairman, Tata Sons. Also present on the occasion was TCS Vice Chairman, S Ramadorai.
The water purifier, which is made of rice husk ash, was an initiative undertaken by Tata Research Development and Design Centre, a subsidiary of Tata Consultancy Services. The device has been developed using nanotechnology. Other Tata Group companies like Tata Chemicals and Titan Industries have been involved in this project.
Tata's 'Swach' water plan ( The Times of India)
Tatas do a Nano in water purifier at Rs 1k (The Economic Times)
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