According to chief digital officer Nitin Kumar, the growth makes sense in the context of 2020’s myriad disruptions. “The overall transformation of the marketing landscape is where we see a lot of play for an agency like us. The amalgamation of technology with creative is our key differentiator,” he explains.
Chief commercial officer Alok Ghosh agrees, adding, “We start with the design thinking, we can do the brand strategy and we can do the critical marketing technology and analytics. And we can actually implement it, in one house,” he notes.
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