At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.
Whether it’s running a marathon or helping businesses thrive in applying new technology innovations at scale, we understand what it takes to keep pushing the limits of what’s possible.
We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
At TCS, we help enterprises grow through innovative solutions globally. Adapt and thrive with us.
TCS IN THE NEWS
You have these already downloaded
We have sent you a copy of the report to your email again.
www.consumergoods.com
By Reeta Mehrishi, Social Media Analyst and Michael Forhez, Director of Business Solutions for the Consumer Markets, TCS
“How is the social media wave affecting the CPG industry? In some general ways the application of this work is not very different from how other businesses are using it. What is unique in CPG, however, is the overall effect social media is having in liberating consumer-driven businesses that are now breaking free of inscribed restrictions accepted for decades. While the mass-media of television, radio and print had a substantial hand in creating the great brands and houses we know so well, they failed -- by no inherent fault of their own -- to nurture a deeper, more satisfying and, ultimately, sustainable relationship with the consumer.
As a result, manufacturers became increasingly dependent on retailers, who have always been able to create a face-to-face dialogue with their customers. In the age of the Internet, social networking and social media now offer a range of channels for direct one-to-one, one-to-few and one-to-many, end-user interactions. This is hugely empowering for manufacturers as it will dramatically alter the landscape for how our industry conceives, designs, makes, markets and distributes today's brands and tomorrow's new products.”
Read the complete article.
From aligning your IT with your business needs to an end-to-end strategy for transforming your enterprise, TCS has the world-class experience and expertise that you need. Contact a consultant today or email TCS at global.cpgsolutions@tcs.com.
Find a TCS location here: Worldwide Locations