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    TCS is here to make a difference through technology.

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      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
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      01 Apr 2025 TCS Unveils the TCS Digital Twindex Report for Future-Ready Manufacturing
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      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
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    What we do
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      TCS is here to make a difference through technology.

      Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

      Discover all solutions
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
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      • ignio™
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      We’re in it for good, driving positive change for the benefit of all.

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      Want to be a global change-maker? Join our team.

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      Join us
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      Find the latest news about TCS in our Newsroom

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      Discover more
    • Press releases

      Recent Press releases

      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
      View all
    • News alerts

      Recent News

      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      01 Apr 2025 TCS Unveils the TCS Digital Twindex Report for Future-Ready Manufacturing
      View all
    • Analyst recognition

      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
      View all
    • Events

      Upcoming events

      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
      02 Jun 2025 Siemens Realize LIVE: Discussing Technology and Digital Transformation
      View all
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    To transform an organisation, focus on its digital core

    Share To transform your organisation first strengthen its digital core four lessons
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    Highlights

    • For organisations today, a “digital core” is crucial, ready to take on agile start-ups and traditional competitors alike.
    • There are plenty of good reasons why physiotherapists and fitness instructors obsess about the body’s core muscles. Sure, it may be more showy – more instantly gratifying – to tone biceps and triceps but the torso is what really matters.
    • Building up the core resolves back pain and prevents future injuries. It’s the root of inner and outer strength and growing physical capabilities and mental confidence. And, for sportsmen and women, it is the root of competitive edge.
    • As it is with the human body, so it is with the modern organisation. Neglect the core and the business becomes flabby.
    • It requires that the business operates in real time and that it has the cultural courage to bring business and it together – to think cloud first while underwriting security and develop a single-minded methodology to ensure people, processes and systems are digitally ready.
    • Only once the digital core has been strengthened can an organisation take the next two steps in its transformation. Namely, to become an intelligent and social enterprise – able to harness and exploit data – and an organisation that puts user experience first. Only by getting the strategy right, can execution follow.

    In this article

    Challenge inpage
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    Challenge Solution Benefits What Client Says

    Challenge

    Nurturing the digital core means acknowledging the lessons of the last decade of which four stand out:

    1. Firstly, it means appreciating that it’s not just digital that is default today. Disruption is default too. Disruption requires that enterprises have a tactical and strategic response to the start-up.

    Should you partner? Should you create your own start-ups? Should you create an incubation hub? Only by accepting the ubiquity of disruption can organisations hope to come up with the right answers.

    In asking these questions, it’s worth remembering that the technology available to the start-up is available to the enterprise too. It’s all too easy to believe that all the advantages lie with the start-up – that it has access to cheaper technologies based around an operational expense (opex) model while the enterprise is encumbered by expensive, capex technologies. While legacy remains an undoubted challenge, access to newer services and solutions is not the preserve of the start-up alone and when the enterprise couples this systems approach with its own inherent advantages – a running business, future business model.

    Solution

    Lesson two is that not every technology trend that hits the peak of the hype cycle will inevitably fade away.

    Many do – becoming soon-to-be-forgotten buzzwords – but what is remarkable about recent times is that the reality of new technology has lived up to the hype. Think mobile, cloud, analytics and social media. All have seen broad adoption. These technologies are complementary, their true efficacy evident only when they are blended together.

    Benefits

    Lesson three: as we have moved from the information age to the digital consumer age so technology has become an integral part of business.

    Technology is no longer simply an adjunct to business, no longer just a solution to a problem. Today’s agile, entrepreneurial businesses – those that have strengthened their digital core – don’t alight at a business model and then try to make the technology work around it. Rather, they appreciate that the power of technology – in defining the access to capital, a customer base and a successful mindset – has a compelling response to the new.

    What Client Says

    The fourth lesson is about understanding the expectations of today’s customer, what might be termed the ‘selfie’ customer.

    The selfie customer expects 24/7 access and engagement to products and services. The selfie customer expects personalisation regardless of channel. The selfie customer expects instant gratification and convenience.

    And here’s the paradox: as the customer seeks simplicity so the technological and business challenges become ever more complicated. The challenge? To simplify this technological complexity. Or, to put it more starkly, the mission is to apply method to the madness. That’s why a holistic approach to large scale transformation is required. It requires a willingness to overhaul systems, talent and culture.

    Without a strong digital core none of this is possible. 

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