Tata Sky optimizes Enterprise Architecture system for improved customer engagement

Tata Sky wanted to optimize customer service, improve resilience against system failures and improve its go-to-market strategies. TCS provided the company with an EA assessment, identifying opportunities for improvement and enhancement of its current application landscape. Tata Sky can now achieve an optimized and agile IT landscape that is in line with its business imperatives and goals.

 “By tapping into TCS' IT and consulting expertise, we achieved an optimized Enterprise Architecture. The TCS team collaborated effectively to deliver on-time and within budget.” - N Ravishanker, Chief Information Officer, Tata Sky

The Customer:
Tata Sky, a joint venture between Tata Sons Ltd. and 21st Century Fox, provides satellite television services in India. It offers direct-to-home (DTH) services, interactive services, set top boxes, video on demand services, multi dwelling unit solutions for multistoried buildings and channel packages.

Business Scenario:
Tata Sky wanted to develop a scalable Enterprise Architecture  (EA) that would enable optimized customer service with a reduced cost per subscriber, enhance go-to-market strategies and ensure better resilience to system failures. The company chose TCS to provide a detailed assessment of its EA, along with recommendations that would help the company reach the desired state.

TCS’ Solution:
The TCS team met all key stakeholders and studied available documentation to assess the maturity levels of the current EA at Tata Sky. The team also studied the current industry trends, analyzed the business models of competitors and global players and determined the information technology drivers and the impact of disruptive technologies on the current IT architecture. This knowledge was put to use in creating detailed maps for business, integration and technology architecture. The existing as well as target architecture were documented, and this informed the Integrated Methodology for Process oriented Architecture and Component Technology (IMPACT) used for the EA. Keeping in mind salient industry trends and business imperatives, we provided specific recommendations to help the company reach the targeted future state.

Key Benefits:
Tata Sky gained a roadmap for optimized technology architecture in line with the company's business imperatives and industry trends. With an IT infrastructure that can fully support the company's business goals, Tata Sky can now look forward to better business-IT alignment.

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