Engineering & Industrial Services

TCS Product Development Information Technology Transformation Framework

Legacy systems and non-integrated business processes often pose challenges to organizations as they struggle to improve profit margins and cater to evolving customer demands. By ensuring faster product launches, organizations can gain the first-mover  advantage and capitalize on the initial market share, thereby meeting – and at times – exceeding revenue targets.

Our Solution

TCS' Product Development Information Technology (PDIT) Transformation Framework covers the entire landscape of IT systems and processes used across the product lifecycle—from planning to design and development, market launch, after-sales service, and retirement. It includes:

  • Process management: Comprehensive management of project requirements and product data across the product development cycle, from portfolio planning to design and after-sales services.
  • IT systems management: Development, maintenance and support of diverse applications, along with integration planning and execution.
  • Business value measurement system: Evaluation of the product development progress along the maturity curve, with metrics such as TCO and business benefits monitored by key performance indicators (KPIs).
  • Customer Centric Business Transformation (CCBT): As the core engine of the PDIT framework, this enables innovation with customer-centricity as the guiding principle, thereby effecting enterprise wide transformation.

Solution Benefits

    TCS' PDIT transformation offering delivers improvements across the business value chain. By leveraging this solution, you can:

  • Accelerate time-to-market by reducing process and IT system complexities and through enhanced vendor and partner collaboration.
  • Improve product quality by ensuring access to the right data at the right time, through customercentric innovations and by resolving intellectual property (IP) issues.
  • Implement application rationalization and complexity reduction up to 80 percent, and ensure nearly 80 percent vendor consolidation.
  • Manage the cost of product development operations for both existing and new product lines.
  • Maximize the value from investments made in product development cycles and ensure cost savings of up to 40 percent over a period of two years.

The TCS Advantage

  • Service level agreement (SLA) driven cost savings: With well-defined KPIs and metrics to measure and track performance, we have delivered up to 50 percent savings to clients by improving end-to-end PDIT processes.
  • Consolidation and transformation services: To optimize investments and ensure success, TCS identifies the scope for consolidation and transformation.
  • Rapid transition with zero disruptions: TCS’ techniques and procedures enable rapid transition during vendor consolidation, while minimizing the risk of disruption to business-critical product launches.
  • Change Management for smooth transformation: By including cultural change management within the scope of PDIT, we attempt to raise the awareness and reduce the risk of implementing an enterprise-wide business transformation initiative.


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