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Unlock Business Agility and Future-ready Operations with TCS
Highlights
- TCS will participate as a sponsor at Customer Contact Week (CCW) 2025 in Nashville, USA. CCW is the world’s premier forum for CX thought leadership, innovation, and collaboration.
- TCS will host a thought-provoking panel discussion and interactive workshop to highlight how AI-led autonomous systems built with a human-centric approach will drive the future of CX.
- Our team of experts at booth #114 will demonstrate our
ground-breaking capabilities reshaping CX for enterprises globally.
On this page
CX is the strategic edge in the digital age
In today’s rapidly evolving business environment, customer experience (CX) has emerged as a critical enabler of competitive differentiation, brand loyalty, and profitable growth for businesses today.
Enterprises that leverage CX as a strategic lever not only set themselves up on the path to long-term success but also emerge as ‘perpetually adaptive enterprises’ . Superior CX acts as a competitive edge during times of disruption or upheaval, helping businesses adapt seamlessly while maintaining deep, loyal relationships with customers.
As enterprises accelerate their customer experience agendas, Tata Consultancy Services (TCS) is proud to sponsor Customer Contact Week (CCW) 2025 in Nashville, USA. CCW is the world’s premier forum for CX thought leadership, innovation, and collaboration.
Join us to explore how TCS is partnering with leading organizations across industries to adopt next-generation, AI-powered CX operating models, anchored in personalization, context, and empathy. TCS will bring a groundbreaking and thought-provoking perspective on CX and showcase its cutting-edge technologies and capabilities. It will also hold insightful sessions and workshops throughout the event.
Panel discussion | The future of CX: Autonomous by design, humane by intent
As brands compete for customer mindshare in an increasingly dynamic market landscape, they are focusing on delivering real-time, human-centric, personalized and consistent CX to fuel brand advocacy, customer retention, and revenue growth.
A highly effective CX operating model can be achieved by strategically embedding cutting-edge technologies like artificial intelligence (AI), generative AI (GenAI) and agentic AI in critical customer touchpoints.
These operating models must be underpinned by a design philosophy that is autonomous by design, leveraging intelligent systems that adapt, learn, and evolve with minimal human intervention. However, as organizations embrace automation and AI, they must not lose sight of empathy and remain grounded in human needs. This is where the ‘humane by intent’ paradigm becomes critical. This will ensure that technology serves human needs with compassion, context, and care.
To truly envision the future of CX, organizations must build connected intelligence—a unified view of customer data across all systems of engagement. This visibility enables proactive, personalized, and emotionally resonant interactions. The convergence of autonomous intelligence and human-centric design will define the next frontier of customer experience.
At CCW 2025, TCS will host a thought-provoking panel discussion titled ‘The Future of CX: Autonomous by Design, Humane by Intent.’ The session will feature leaders from enterprises at the forefront of CX re-imagination.
The panel will come together to explore how customer engagement is being reshaped by a new design philosophy—autonomous by design, where intelligent systems learn, adapt, and act independently; and humane by intent, where every experience remains anchored in empathy, ethics, and human values.
Discussion highlights:
1. Redefining customer expectations in a digital-first, always-on world
2. Moving beyond reactive support to predictive, AI-driven engagement models
3. Identifying outcome-focused CX metrics that align with business goals and deliver lasting impact
This session is designed for CX leaders, digital transformation professionals, and business strategists looking to stay ahead of disruption and deliver meaningful, future-ready experiences.
Interactive workshop | Supercharging CX: Building autonomous systems with a human touch
TCS will also conduct a 90-minute interactive workshop titled ‘Supercharging CX: Building Autonomous Systems with a Human Touch’, offering attendees a deep dive into designing and implementing AI-powered CX operating models that are grounded in human-centricity.
Participants will gain practical insights on developing AI-led intelligent systems and operating models that serve human needs with compassion, context, and care. Through hands-on activities, surveys, group discussions, and collaborative learning, attendees will uncover practical strategies to enhance customer journeys by combining empathy and technology.
This workshop is ideal for CX professionals seeking to build scalable, intelligent service architectures while maintaining the nuance and care that define great customer relationships.
Innovation showcase | Experience the future of CX at booth #114
Visit the TCS team at booth #114 to explore how TCS is transforming the CX landscape with a suite of innovative solutions designed to meet the needs of the modern enterprise.
At the heart of our showcase is TCS CognixTM, our AI-driven human-machine collaboration suite. Cognix harnesses contextual insights, operational intelligence, and AI to help organizations build agile, scalable, and hyper-personalized customer experience models.
Our experts will be available throughout the event to:
1. Provide personalized demos tailored to your industry
2. Share success stories from global clients
3. Discuss how TCS is helping organizations deliver frictionless, insight-driven, and human-centric experiences at scale
At CCW 2025, discover how TCS is empowering enterprises to navigate complexity, embrace AI with purpose, and build experience ecosystems where automation meets empathy, and technology amplifies human potential.
