CORPORATE THEMES

What Retail Banks can do to optimize Customer Experience?

 
March 30, 2018

Banks are under siege. New digital technologies, heightened customer expectations, non-traditional competitors, disruption from fintechs, and legacy technologies make it increasingly difficult for banks to attract and retain today’s digitally empowered customers. Customer experience has become a key differentiator for customer satisfaction and growth.

To thrive, banks need to understand and engage with customers in new and more meaningful ways. They need to deliver seamless, connected customer experiences that provide customers with highly relevant offers, advice and experiences precisely when and where they need them in the course of their daily lives. Thus, what can a retail bank do to evolve its relationship with its customers in a time when competition has never been more fierce, disruptive, or quick to adapt?

Attend our webinar titled ‘How Retail Banks Can Optimize the Customer Experience and Not Be Forgotten’, and learn how to move beyond pushing products and services to delivering relevant, connected customer experiences.

In the webinar, Celent’s Dan Latimore, Senior Vice President of Banking and Marcus Hearne, TCS, Global Head of Product Marketing discuss how banks can address key imperatives, including:

  • Know Your Customer (KYC)
  • Offer innovative products and services
  • Facilitate technology innovation
  • Build partner ecosystems to deliver more value
  • Leverage existing investments

Dan Latimore provides the latest insights about how leading-edge retail banks are using a new generation of customer analytics software solutions in response to disruptive trends, including FinTechs, mobile banking, new regulations, and non-traditional competitors.

Register today for the webinar, How Retail Banks Can Optimize the Customer Experience and Not Be Forgotten, available on-demand April 4, 2018.

Kathleen Holm is Marketing Director of the TCS Digital Software & Solutions (DS&S) Group. She has more than 25 years of experience marketing technology software and services to enterprises worldwide. She leverages her extensive background in enterprise software technology to help organizations develop effective marketing strategies, create targeted messaging and positioning, and implement effective go-to-market plans to improve corporate performance. Prior to joining TCS, Kathleen was a Senior Principal of technical product marketing for Oracle Fusion Middleware where she was responsible for defining the marketing strategy based on industry maturity and customer trends. She also held positions at IBM including Market Manager for WebSphere Developer Programs, Market Manager for Tivoli Integrated Service Management and Tivoli Brand Specialist. Prior to joining IBM, Kathleen worked with four high-tech startups.