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    TCS is here to make a difference through technology.

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      We deliver excellence and create value for customers and communities.

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      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
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      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
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    What we do
    • Overview Press tab for submenu items

      TCS is here to make a difference through technology.

      Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

      Discover all solutions
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
      • Education
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      • TCS BFSI Platforms
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      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
      • TCS TwinX™
      • TCS MasterCraft™
      • Jile™
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  • Who we are
    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
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      Want to be a global change-maker? Join our team.

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      Join us
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      Find the latest news about TCS in our Newsroom

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      Discover more
    • Press releases

      Recent Press releases

      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
      View all
    • News alerts

      Recent News

      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
    • Analyst recognition

      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
      View all
    • Events

      Upcoming events

      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
      02 Jun 2025 Siemens Realize LIVE: Discussing Technology and Digital Transformation
      View all
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      TCS works hand in hand with world-leading investors.

      Tata Consultancy Services Limited
      NSE:TCS
      INR
      Discover more FY24-25 debrief
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    TCS Worldwide
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    • Retail
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    TCS Algo Retail™: Lead the next frontier

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    Industry

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    Omnichannel CX and Intelligent Innovation – The Future of Retail

    Read how TCS’ agile and AI-powered retail solutions help businesses strengthen supply chains, reimagine operations, and deliver improved customer experience.
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     about Omnichannel CX and Intelligent Innovation – The Future of Retail
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    Case Studies
    15 May 2025
    TCS OmniStore™ wins most innovative product
    TCS' AI-powered composable commerce platform was recognized as an industry leader for leveraging emerging technologies to improve customer experience in retail.
    Article
    04 Apr 2023
    TCS helps Kingfisher Plc enhance omnichannel customer experience
    With TCS OmniStore™ , Kingfisher Plc transformed the unified commerce journey and modernized CX with features such as self-checkout and save-the-cart.
    Customer Testimonial
    21 Sep 2023

    Highlights

    • We partner with over 400 global retailers, driving their growth and transformation journeys. We are helping them achieve their goals by being data-led and leveraging new-age technologies with TCS Algo Retail.
    • TCS Algo Retail unlocks exponential business value by harnessing our deep industry expertise, unique business outcome-driven engagement model, investments in AI-powered products and platforms, AI talent, innovation hubs, and partnership ecosystems.
    • With deep experience in working with retailers of all sizes, across multiple sectors and markets, we provide you with practical, actionable advice tailored to your organizational vision and priorities.

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    Abstract Overview Our Solution Benefits The TCS advantage

    Abstract

    Retail is shifting at a pace that is faster than ever before, and this requires businesses to adopt new strategies, models, and ways of working.

    The retail trajectory is constantly shaped by evolving customer behaviors and expectations, newer business models, expanding partner ecosystems, and macro-economic changes. Executing strategic decisions in today’s complex omnichannel retail landscape to increase customer lifetime value requires retailers to factor in a wide array of variables in real time, beyond the realm of human endeavor, to ensure accuracy. 

    Further, businesses are under pressure to adapt to business models that will allow them to be a part of digital ecosystems where several companies across industries collaborate to deliver on the customer promise. They need to focus on their core value propositions while creating an infrastructural and operational framework that facilitates collaboration, control over operational costs, and the ability to sustain in a competitive environment. 

    Overview

    Thriving in a complex retail landscape is about harnessing the power of data to maximize outcomes. 

    TCS Algo Retail is our patented approach for transforming organizations into resilient, adaptable, nimble, algorithmic enterprises by seamlessly orchestrating data and algorithms across the retail value chain, and reimagining processes with automation and intelligence. The real value is derived when these capabilities are combined with new-age technologies like artificial intelligence (AI), generative AI, internet of things (IoT), blockchain, and other emerging technologies to amplify and augment human ingenuity.

    We are helping global retailers leapfrog their growth and transformation journeys with TCS Algo Retail by harnessing our deep industry expertise and unique business outcome-driven engagement model. Our investments in products and platforms, AI talent, innovation hubs, and partnership ecosystems accelerate time to market for our clients.

    An infographic demonstrating how TCS Algo Retail™ accelerates digital transformation for global retailers. TCS’ global team of industry advisors help CXOs address core business challenges and unlock exponential value by selecting the right use cases for AI adoption. TCS’ AI-powered and composable platforms, TCS OmniStore™ and TCS Optumera™, drive sales and revenue with hyper personalized, unified omnichannel experiences , and better commercial propositions. TCS’ physical innovation hubs in Amsterdam, London, New York, Pittsburgh, Toronto, Paris, and Tokyo offer design thinking workshops to solve real-world business problems by collaborating with academia, startups, and TCS Research. TCS’ partnerships and alliances with technology leaders, 3,000 tech startups, and 300 venture capitalists give retailers access to unique and differentiated cutting-edge solutions and the know-how to leverage them with rapid prototyping. TCS’ retail research includes academic partnerships with 50 leading universities and research institutes, including MIT, CISR, and Carnegie Mellon, helping retailers to manage technology risk and innovate with early-stage disruptive technologies.
    Realizing TCS Algo Retail

    An infographic demonstrating how TCS Algo Retail™ accelerates digital transformation for global retailers. TCS’ global team of industry advisors help CXOs address core business challenges and unlock exponential value by selecting the right use cases for AI adoption. TCS’ AI-powered and composable platforms, TCS OmniStore™ and TCS Optumera™, drive sales and revenue with hyper personalized, unified omnichannel experiences , and better commercial propositions. TCS’ physical innovation hubs in Amsterdam, London, New York, Pittsburgh, Toronto, Paris, and Tokyo offer design thinking workshops to solve real-world business problems by collaborating with academia, startups, and TCS Research. TCS’ partnerships and alliances with technology leaders, 3,000 tech startups, and 300 venture capitalists give retailers access to unique and differentiated cutting-edge solutions and the know-how to leverage them with rapid prototyping. TCS’ retail research includes academic partnerships with 50 leading universities and research institutes, including MIT, CISR, and Carnegie Mellon, helping retailers to manage technology risk and innovate with early-stage disruptive technologies.

    Our Solution 

    We are enabling retailers worldwide to accelerate their AI initiatives through our award-winning products and platforms. 

    Our portfolio of AI-powered platforms and offerings include:

    • TCS OmniStore™: An AI-powered, unified composable commerce platform that helps retailers drive a seamless and personalized customer experience across touchpoints.
    • TCS Optumera™: An AI-powered strategic intelligence platform that enables retailers to make optimized merchandising decisions across the value chain.
    • TCS Cognitive Supply Chain Consulting: A business consulting service enabled by a suite of AI-powered solutions for transforming three core dimensions of supply chains—design, optimization, and smart operations.
    • TCS Digital and Commercial Experience Consulting: A business consulting service enabled by a suite of AI-powered solutions for reimagining digital CX, scaling ecommerce, and enabling agile business processes with digitalization, AI, and hyper automation.
    • TCS Future Stores Consulting: A business consulting service enabled by a suite of AI-powered store optimization solutions for transforming traditional stores into lean, intelligent, and automated stores of the future.
    • TCS Future Fashion and Sustainability Consulting: A business consulting service enabled by a  suite of AI-powered offerings and accelerators for reimagining the fashion value chain—from design to selling, including circularity.

    Benefits 

    Leading retailers worldwide are unlocking exponential value across the value chain with TCS Algo Retail.

    TCS Algo Retail is enabling exponential growth through faster time to market, improved sales and margins, higher customer lifetime value (CLV), and lower operational costs for our customers. It drives profitability and cashflow by focusing on three key areas that will shape the future of retail:

    Benefits of TCS Algo Retail
    Benefits of TCS Algo Retail

    An infographic showcasing the exponential business outcomes delivered by TCS Algo Retail. These outcomes are categorized into three main groups: 1. Experiential and unified commerce: This includes capabilities that drive loyalty and sales such as unified commerce, immersive stores, hyper-personalization, and intelligent range and assortment. Retailers can realize 2-3% growth in sales, a 7-10% increase in net promoter score, an 8-10% higher engagement and traffic conversion rate by channel 2. Financial excellence and operational outperformance: This includes capabilities that help retailers get better at the basics across all operational and commercial functions with automated, intelligent, and autonomous operations, lowering cost of sales by 50-100 bps and CODB by 3-5%. 3. Sustainable core: This includes capabilities such as green loop, circular value chain, and responsible sourcing. Retailers can realize 100% traceability of product packaging, 15-20% energy savings, and 80% reduction in effort for sustainability data management.

    The TCS advantage

    TCS partners with over 100 global retailers, driving their growth and digital transformation journeys.

    We are helping retailers become machine-first businesses with:

    • Future-ready business models: TCS is ushering in the future of retail by enabling retailers to transform customer experience and drive growth by building differentiated capabilities through a business-centric, product-based operating model; enterprise-wide adoption of agile; technology transformation through a machine-first approach and cloud-first modernized platforms; and building ecosystems and new models.

    • Business-value focused and technology-powered transformations: Knowing where and how to intercept the value chain with technological interventions is key to realizing business outcomes from transformation. Our approach begins with building a strategic realization road map aligned with organizational vision and priorities. Through a structured scan of the landscape and design-thinking workshops with business teams, we identify use cases for automated, intelligent, and autonomous operations. Our curated library of AI algorithms and containers enable catalytic acceleration of transformation without adversely impacting the existing landscape and investments. 

    • Strategic partnerships:  Our strategic investments in TCS Pace™, curated TCS Co-Innovation Network™ (TCS COIN™) of startups, academic partnerships with leading universities, our AI talent pool, and strategic alliances with Microsoft, Google, and leading tech vendors, are helping global retailers transform into automated, intelligent, and autonomous enterprises. 

    Recognition

    TCS OmniStore™ bags gold for hot technology – composable applications

    TCS OmniStore™ bags gold for hot technology – composable applications

    Most innovative product for TCS OmniStoreTM

    Most innovative product for TCS OmniStore™

    Omnichannel technology of the year for TCS OmniStoreTM

    Omnichannel technology of the year for TCS OmniStore™

    Best AI-ML solution for TCS OmniStoreTM and TCS OptumeraTM

    Best AI-ML solution for TCS OmniStore™ and TCS Optumera™

    Best theory of mind ML product for TCS OmniStoreTM

    Best theory of mind ML product for TCS OmniStoreTM

    Best emerging business technology for TCS OmniStoreTM

    Best emerging business technology for TCS OmniStore™

    Best AI-based solution (retail) for TCS OmniStoreTM

    Best AI-based solution (retail) for TCS OmniStore™

    Data solution of the year for TCS OptumeraTM

    Data solution of the year for TCS Optumera™

    Best omnichannel interactive customer experience for TCS OmniStoreTM

    Best omnichannel interactive customer experience for TCS OmniStore™

    Best enterprise AI solution for TCS OptumeraTM

    Best enterprise AI solution for TCS Optumera™

    Best AL/ML implementation for TCS OptumeraTM

    Best AL/ML implementation for TCS Optumera™

    Named in 2021 Market Guide for Unified Commerce Platforms Anchored by POS

    Named in 2021 Market Guide for Unified Commerce Platforms Anchored by POS

    Named in 2021 Now Tech Report for Point of Service Solution

    Named in 2021 Now Tech Report for Point of Service Solution

    Major player in the IDC MarketScape for Worldwide Retail Price Optimization Solutions

    Major player in the IDC MarketScape for Worldwide Retail Price Optimization Solutions

    Belief in action

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    Swipe Right

    TCS OmniStore™ Elevates Omnichannel Retail CX for Croma

    Customer Testimonial | 01 Aug 2024   Opens in new tab

    TCS named a leader in Supply Chain Transformation Services for Retail and CPG: Everest Group

    Analyst Reports | 16 Jan 2024   Opens in new tab

    European retailer transforms CX with TCS OmniStore™ commerce

    Customer Testimonial | 21 Sep 2023   Opens in new tab

    TCS OmniStore™ wins most innovative product

    Article | 04 Apr 2023   Opens in new tab

    Dutch international retailer Action transforms its pricing strategy with TCS Optumera™

    Case Studies | 31 Oct 2023   Opens in new tab

    Woolworths optimizes store space to transform the in-store experience

    Customer Testimonial | 07 Apr 2023   Opens in new tab

    WBA and TCS: A partnership with purpose

    Customer Testimonial | 15 Nov 2022   Opens in new tab

    Colruyt’s algorithmic pricing advantage

    Case Studies | 31 Oct 2023   Opens in new tab

    Transformation starts here

    Ready to step into the future of retail?

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