Agnetta Ruskin is the GTM Lead for TCS TwinX, an enterprise digital twin platform which is a unique combination of artificial intelligence and TCS’ research-based simulation technologies. She spearheads the platform’s publishing and media industry initiatives, responsible for concept-to-market activities. Ruskin has five years of experience in innovative solution prototyping, sales and marketing, product management, client consulting, and business analysis leadership for AI solution implementations. She has worked with various customers across the globe (predominantly in telecom and media industries), towards realizing business objectives such as product or customer lifecycle value maximization, product go-to-market optimization, operational efficiencies, and revenue assurance through fraud prediction and control. Ruskin is an electronics and communications engineer with a master’s degree in international business.