Skip to main content
Skip to footer

Anthony Zagariko

Associate Design Director


  • For the most part, brands are still testing ways to use AR and VR in marketing initiatives.
  • The discomfort of wearing a heavy AR/VR headset and the disconnect with the real world when wearing one have been hindrances to their uptake.
  • With its intuitive user interface, ‘no touch’ eye and hand gesture controls, and ‘spacial computing’ differentiator, technology innovations like the Apple Vision Pro could spur adoption of AR and VR in marketing.