2 MINS READ
- Perpetually Adaptive Enterprise Press tab for submenu items
Where adaptability meets advantage
At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.
-
Industries
-
Services
-
Products and Platforms
Perpetually Adaptive Enterprise
Industries
expand here
Services
expand here
Products and Platforms
expand here
- Our Brand Press tab for submenu items
With you for the long run
Whether it’s running a marathon or helping businesses thrive in applying new technology innovations at scale, we understand what it takes to keep pushing the limits of what’s possible.
-
About Us
-
Research & Innovation
- Customer Stories Press tab for submenu items
Discover why customers choose TCS
We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.
-
Events
Upcoming events
29 Sep 2025 TCS BaNCS at SIBOS 2025, Frankfurt22 Sep 2025 TCS Life Sciences Forum 2025 LondonView all03 Sep 2025 TCS at PostTrade 360°, Stockholm -
Analyst Recognition
-
Global Studies
- Build a future with us Press tab for submenu items
Want to be a global change-maker? Join our team.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
-
India
-
Americas
-
Asia Pacific
-
Europe and UK
-
Middle East and Africa
Build a future with us
India
expand here
Americas
expand here
Asia Pacific
expand here
Europe and UK
expand here
Middle East and Africa
expand here
- Newsroom Press tab for submenu items
Find the latest news about TCS in our Newsroom
Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.
-
Press releases
Recent Press releases
View all -
News alerts
Recent News
View all -
Media kit
Investor Relations
Management Commentary
expand here
Financials
expand here
News and Events
expand here
ESG
expand here
Resources
expand here
- Worldwide Press tab for submenu items
Global knowledge. Local support
At TCS, we help enterprises grow through innovative solutions globally. Adapt and thrive with us.
-
Global
-
Localized
Top Results
Showing
10
01 - 07
You have these already downloaded
We have sent you a copy of the report to your email again.
Discover TCS
Perspectives
This will open an overlay
Perspectives
Perspectives is a TCS management journal that provides expert opinion & case studies to solve business challenges. Also find interviews of leading authorities on business & economics. Read more.
Related Insights
Know how to improve customer loyalty in contact centers through digital technologies. This TCS article explain how to digitally transform call center into a contact center. Read more
Blog
06 Jul 2022
This TCS article explains 4 servitization opportunities for companies with closed-loop systems, & explains how to overcome significant obstacles that will stand in the way. Read more
Blog
05 Jul 2022
Highlights
How retail organizations are planning to balance radical innovation with incremental optimization in these arenas
- Where they will compete: In a digital world, how they are deciding in which businesses and markets to play (business strategy)
- What to compete with: How they plan to digitize what they already sell to consumers, as well as new offerings (product/service strategy)
- How to compete: How they are digitizing the processes by which they create demand for, and supply of, their offerings (operational strategy)
- How to lead: the culture and talent management strategies they believe they need to compete in a far more digital world (talent management strategy)
Insights in this article
Back to top
Go to top
Insights in this articleinpage
Go to top
These companies came from 17 global industries including retail, from which we had 102 executives take the survey. The average revenue of these retailers is $23.7 billion. The largest proportion of them (44 surveys) had revenue of between $1 billion and $5 billion. However, 10 respondents worked for retailers with revenues of $50 billion or more.
Of the 102 surveys, 45 came from executives at department store and apparel retailers; 36 were from grocery and pharmacy retailers; 9 were from internet retailers; 7 were from mass merchandisers, and 5 were from other retail sectors. More than half of the executives (55%) work at retailers headquartered in North America. The rest were split fairly equally among retailers based in the UK and Europe, Asia-Pacific and Latin America.
Retail Leaders
The TCS 2021 Global Leadership survey also compares how two groups of retailers answered our questions: “Leaders” and “Followers.” Leaders were those retailers that had higher-than-average retail sector increases in both revenue and profit between 2015 and 2019. Of the 102 retailers, 37 were Leaders. Followers had lower than average increases on those metrics; 34 retailers were Followers.
This report is an excerpt of the larger study and introduces some of the key findings for retail banking and credit institutions and for investment banking firms.
Essential takeaway
While 56% of top management in all other sectors combined view their companies’ strategy from the lens of the historical boundaries of their particular industry, only 43% of retail executives agreed with that approach. Put another other way, 42% of retail execs are looking at opportunities and threats primarily through a digital ecosystem lens and another 15% equally combine their industry perspective with an ecosystem lens. So compared to retail (which came in at 57%), only 44% of top executives in other industries surveyed said they employ any kind of cross-industry ecosystem framework for their strategic planning (see below).
The differences in ecosystem-thinking among retail Leaders and Followers is even more pronounced. More than three-quarters of the respondents who work for retail Leader firms plan for their futures in the context of cross-industry digital ecosystems; less than a third of the retail Followers’ executives do the same.
How retailers view opportunities in strategic planning exercises
Belief in action
1/4
Perspectives
The Backbone of Remote Working – Distributed Agile Teams
Blog
|
09 Dec 2022
Opens in new tab
2/4
Perspectives
Customer service and continuous improvement processes benefits | TCS
Blog
|
06 Jul 2022
Opens in new tab
3/4
Perspectives
Krishnan Ramanujam
Digital Transformation Business Model for Smarter, Faster and Lighter Enterprise | TCS
Blog
|
06 Jul 2022
Opens in new tab
4/4
Perspectives
Rohit Kale
Contact Center Digital Transformation: From Call Centers to Contact Centers | TCS
Blog
|
06 Jul 2022
Opens in new tab
©2025 TATA Consultancy Services Limited
©2025 TATA Consultancy Services Limited
- Privacy Notice
- Cookie Policy
- Accessibility Declaration
- Disclaimer
- Security Policy
- California Notice at Collection
- Customize Cookies
What’s on your mind?
We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
Looking for something else?