Industry
- Communications, Media and Information Services
Going Beyond: CMI to Focus on Personalized Experiences for Growth
HIGHLIGHTS
- SKY Cable Corporation embarked on a digital transformation journey to maintain its market leadership as a media and entertainment provider.
- The company delivered a unified customer experience with the TCS’ HOBSTM platform.
- Based on BPaaS and SaaS on Azure, the solution enabled on-demand scalability, reliability, and robust security.
In this article
THE Challenge
SKY Cable Corporation embarked on a digital transformation journey to maintain its market leadership as a media and entertainment provider.
Its legacy IT infrastructure included multiple disparate services, which hindered the company’s customer experience and competitiveness. It required an advanced digital platform that could handle large volumes—nearly a million customers, 4,000 dealers, and 2,000 top-ups per hour.
The solution
SKY Cable chose TCS HOBS™ as both BPaaS and SaaS on Azure to enable on-demand scalability, reliability, robust security and a future-proof cloud solution for capturing dealer share in the DTH market.
TCS implemented the transformation program using agile methodology and big-bang migration, with system demos and retros.
TCS HOBS' out-of-the-box way of working addressed the customer's requirments and provided extensible plug-points. The platform, built on enterprise-grade technologies, and industry standards like eTOM and SID model, with more than 350 pre-modeled business processes, aided quick adoption. The TCS HOBS platform on cloud, backed by catalog-centric architecture, emerged as the right solution to support its growth and transformation.
The benefits
The solution leveraged HOBS' open APIs and micro services to seamlessly enrich the channel experience and enable digitalization across customer interactions and journeys.
The solution is deployed on Microsoft Azure with horizontal and vertical scalability assuring critical business SLAs.
TCS HOBS provides SKY Cable a platform for future growth.
Statistics
What Made it happen
TCS HOBS™ is a cloud-native, catalog-centric platform with composable architecture engineering experiences with insights-led personalization.
TCS TwinX combined with Enterprise Digital Twin technology powered by AI/ML provides solutions to help customers overcome & outperform challenges. Read more.
TCS Contexify, a Dynamic Orchestrator, uses contexts linked to purposes to drive personalized interventions (Next Best Action) & simplify customer engagement.
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