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    • Communications, Media, and Information Services
    • Case Study

    Vodafone Hungary’s marketing transforms with Pega

    Share Vodafone Hungary Makes Customers Happier with Pega Best Practices
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    Connect. Curate. Comprehend: Unlocking Value Beyond Boundaries

    TCS helps businesses unlock value by enhancing digital experiences with AI and cloud technologies, driving sustainability and seamless connectivity. Learn how.
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     about Connect. Curate. Comprehend: Unlocking Value Beyond Boundaries
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    Highlights

    • Vodafone Hungary needed to upgrade its legacy marketing systems with intelligent customer-centric and flexible infrastructure.
    • The need was not only to have relevant offers but also to get a competitive advantage by improving customer satisfaction levels through effective marketing.
    • Vodafone Hungary and TCS collaborated to enable a seamless digital transformation. TCS implemented its machine-first approach around the Pega best practices on Amazon cloud platform.

    In this article

    Overview   inpage
    The challenge   inpage
    The solution   inpage
    The benefits   inpage
    What made it happen   inpage
    Overview inpage
    The challenge inpage
    The solution inpage
    The benefits inpage
    What made it happen inpage
    Back to top Go to top
    In this articleinpage
    Go to top
    Overview The challenge The solution The benefits What made it happen

    Overview

    Vodafone Hungary, the third-largest mobile operator in Hungary, needed to upgrade its legacy marketing systems with intelligent customer-centric and flexible infrastructure.

    It was using broadly segmented messaging for its customers, with limited context and long lead times, resulting in inconsistent customer experiences. 

    The challenge

    Vodafone wanted to provide better experiences to customers.

    They wanted a strategic marketing solution to deliver superior omnichannel customer experience to subscribers. The need was not only to have relevant offers but also to get a competitive advantage by improving customer satisfaction levels through effective marketing.

    The solution

    Vodafone Hungary and TCS collaborated to radically rethink the telco’s marketing function.

    TCS designed and deployed its machine-first approach around the best practices of the Pega platform on Amazon cloud. Vodafone reimagined its customer experience with Pega. Using Pega as a strategic marketing solution, TCS executed end-to-end consulting, implementation, testing, and operations support associated with the change. The strategic marketing solution integrated the marketing platform with business and operations support systems for real-time fulfillment of offers. Digital transformation with Pega offered insights, next-best actions, and dynamic rule modifications based on real-time customer data and interactions.

    The benefits

    Vodafone got higher take-up rate and happier customers with Pega.

    The solution enhanced intelligent decision-making for marketing effectiveness in multi-channel campaigns across mobile app, web, push notification, email, SMS, telesales, lead generation, call center, and IVR (interactive voice response). With Pega's marketing platform, Vodafone Hungary uses three key digital technologies—cloud computing, artificial intelligence, and analytics—to create hyper-personalized and intelligent offers for its customers.

    Statistics

    Swipe Right
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    29%

    Increase in take-up

    Customers sign up for offers within three weeks of commercial launch

    3-hours

    Time to market

    Down from three days earlier

    75%

    Increased sign-ups

    Customers are increasingly accepting email offers

    What Made it happen

    Hobs-Tab-2048x1076

    TCS HOBS™ is a cloud-native, catalog-centric platform with a composable architecture built for the telecom OSS/BSS support systems. Download our brochure now.

    Click Here

    digital-media-advertising-strategy

    TCS TwinX combined with Enterprise Digital Twin technology powered by AI/ML provides solutions to help customers overcome & outperform challenges. Read more.

    Click Here

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    A unique contextual intelligence-driven and customizable interface enabling businesses to improve customer journeys and time to market. Discover how.

    Click Here

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