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15 MINS READ

Rajaram Ramakrishnan

Senior consultant, CMI, TCS

Highlights

  • For media and entertainment companies, contextual content translates into reduction in costs, increase in customer acquisitions, and increase the average revenue per user (ARPU).
  • Timely access to data is vital to measuring the ROI on content.
  • The complexities around ROI measurement necessitate dedicated applications to store, search, and retrieve granular details such as their rights usage, avails, as-run, generated ad revenue, consumer profiles, and so on.