Ensuring growth for Bovemij
6 MINS READ
Jointly ideated and created unique, ecosystem propositions through a B2B2C Digital Mobility Platform
Facilitated a subscription model to allow seamless sales directly from business partners to consumer
Enabled the harvesting consumer insights for cross-selling across business lines and partners
For the last 60 years, Bovemij has been providing a variety of insurance services such as auto, fire, legal assistance, financing and other business services to mobility companies – vehicle dealerships, fleet owners, and service centers – in the Netherlands to help them compete successfully in the marketplace.
To keep fulfilling its mission of helping this ecosystem stay competitive in a digital world, Bovemij partnered with TCS to realize its digital strategy to expand the ecosystem and bring in a richer set of offerings that ecosystem participants could use to connect better with digital native consumers.
Scaling with PACETM
TCS leveraged its Pace Innovation Architecture and Pace sprints to jointly ideate and create unique, viable and feasible business propositions for the ecosystem which would be offered through a new Digital Mobility Platform that would connect Bovemij’s mobility partners with consumers in a B2B2C model across the Netherlands.
A streamlined innovation factory
TCS also set up a digital innovation factory, for repeatable agile innovation at scale, to take each of the business propositions and deliver them to market at speed. A minimum viable product was put together in six weeks, with relevant user stories to demonstrate outcomes and gain acceptance of internal and external stakeholders.
Embracing B2C with B2B
In addition to providing access to its full set of offerings to its regular B2B partners, Bovemij’s new cloud-based Digital Mobility Platform is also enabling new B2C propositions – offered on a subscription basis – for its partners, to sell better to consumers while embedding its insurance and other offerings into those transactions. Other propositions seek to benefit the ecosystem as a whole. For example, consumers can sell their used cars on its portal, which mobility companies can bid for. Data from these consumer interactions are being harvested for further actionable insights for use by Bovemij’s various business lines and other ecosystem partners.
Building on Belief
Co-innovating with TCS is enabling Bovemij leverage the power of the ecosystem to offer innovative propositions to its partners and their consumers, carve out a new brand identity for itself in the market, create new revenue streams and drive growth.