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Industry
Manufacturing
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Future-Ready Manufacturing: Partnering in your journey to a sustainable manufacturing enterprise
As the manufacturing value chain faces disruptions, know how TCS’ framework drives innovation and AI technology in manufacturing for better agility and growth.
Related Insights
The battery electric vehicle industry is adopting a cost leadership strategy to enhance charging cycles for better sustainability and affordability of EVs.
Blog
28 Jun 2022
As machine learning adoption rises, manufacturing organizations can leverage MLOps to detect prediction bias and control and service technical debt. Know more.
Blog
18 Sep 2023
As the manufacturing sector makes a generational shift, here are five tech trends such as GenAI, Metaverse, and smart factories shaping the industry in 2024.
Blog
31 Jan 2024
Thought Leadership Conversation on How Marketing Can be Leveraged as a Secret Weapon for Disruption in the Manufacturing Industry.
The manufacturing industry is undergoing a significant transformation, shifting from pure production to a focus on customer connection and market anticipation in the digital age.
Marketing, with its emphasis on connection, brand building, and data insights, is emerging as the key differentiator for manufacturers to thrive in this evolving landscape.
The themes discussed in this forum include:
- Direct Engagement in the Digital Age: Discover how manufacturers leverage direct-to-customer and direct-to-business models to establish stronger connections and provide personalized experiences.
- AI & Automation: The Marketing Powerhouse: Uncover the potential of AI-powered tools to revolutionize marketing strategies, from predictive analytics to hyper-personalized campaigns.
- Brand Building: Beyond the Product: Learn how to create compelling brand narratives that resonate with your target audience, differentiate your offerings, and foster emotional connections.
- Hyper-Personalization at Scale: Explore cutting-edge strategies for delivering tailored experiences that drive engagement and loyalty.
- Data as the North Star: Understand how harnessing data and analytics can empower manufacturers to make informed marketing decisions and optimize campaigns.
Speakers participating in the forum are:
- Anupam Singhal, President - Manufacturing, Tata Consultancy Services
- Anna Gallagher, Digital Customer Experience Director, Jaguar Land Rover
- Sonja Gray, Director of Demand Generation & Account-Based Engagement, Avery Dennison
- Sabrina Williams, Global Customer Experience, Marketing & Sales, IT Solutions Leader, DuPont
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