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    TCS is here to make a difference through technology.

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      10 Jun 2025 TCS Recognized as 2025 Databricks Delivery Excellence Partner of the Year
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      TCS is here to make a difference through technology.

      Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

      Discover all solutions
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      We deliver excellence and create value for customers and communities.

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      20 Jun 2025 TCS Accelerates Software-Defined Vehicle Innovation in Europe with Launch of Three New Hubs
      16 Jun 2025 TCS Partners with Denmark’s Largest Retailer, Salling Group, to Drive Digital Transformation and AI Enabled Cloud Migration
      16 Jun 2025 Council of Europe Development Bank Partners with TCS to Transform Reconciliation Processes
      View all
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      20 Jun 2025 TCS to Build New AI-Led Solutions for Business Transformation in Collaboration with Microsoft
      12 Jun 2025 TCS and NVIDIA Collaborate to Design AI Native Solutions for the Telecom Sector
      10 Jun 2025 TCS Recognized as 2025 Databricks Delivery Excellence Partner of the Year
      View all
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      26 Jun 2025 TCS Positioned as a Leader in IDC MarketScape for Worldwide SAP Implementation Services
      16 Jun 2025 TCS Recognized as a Leader in Gartner® Magic Quadrant™ For Outsourced Digital Workplace Services
      10 Jun 2025 TCS BaNCS Positioned as a Leader in the Gartner® Magic Quadrant™ for Retail Core Banking Systems, Europe
      View all
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    • RETAIL / SOLUTION

    TCS AI for retail

    Conquer the next frontier of retail with AI

    Let’s talk

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    Industry

    Retail This will open an overlay

    Omnichannel CX and Intelligent Innovation – The Future of Retail

    Read how TCS’ agile and AI-powered retail solutions help businesses strengthen supply chains, reimagine operations, and deliver improved customer experience.
    Learn More
     about Omnichannel CX and Intelligent Innovation – The Future of Retail
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    TCS OmniStore™: Reimagining digital commerce and modern retail
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    25 Jul 2022

    AI strategy for retail success

    For retailers to gain a competitive advantage with AI, a holistic strategy that impacts the entire retail value chain and an ‘enterprise-wise’ AI architecture optimized for cost, quality, security, and privacy are a must. You can unlock the true potential of AI with a tailored approach to adopting composite AI including both predictive and generative AI—contextualized for your business.

    Our approach

    Enterprise wise: Contextual to business

    Holistic: AI across the retail value chain

    Comprehensive: Composite AI-focused

    Ethical: Responsible, secure, and sustainable

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    A powerful blend of predictive and generative AI can unlock growth, improve productivity, and reimagine experiences to create intelligent consumer businesses. A cautious AI adoption strategy with due considerations of legal, indemnity, IPR, risks of ownership, and responsible AI is important.

    Krishnan Ramanujam

    President, Consumer Business Group, TCS

    Harnessing the power of AI for retail

    Discover how composite AI can help you drive innovation and reimagine your value chain. Learn all about mastering the delicate balance between AI opportunities and risks through a multi-dimensional, enterprise-wise AI adoption strategy. 

    Read more   about   Harnessing the power of AI for retail
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    With TCS’ ‘enterprise-wise’ AI approach built on the principles of an industry-led, data-fueled, and ecosystem-enabled foundation, consumer businesses can build composite AI capabilities for enterprise-grade transformations, while effectively balancing the benefits and risks of AI.

    Murali R

    Vice President and Head, AI – Consumer Business Group, TCS

    Our capabilities

    Our AI-driven retail capabilities cover all facets of the retail value chain

    TCS AI WisdomNextTM for Retail is a first-of-its-kind, retail industry-focused Composite AI solution, where AI can be infused across critical business processes in the retail value chain – Plan, Buy, Move, Sell and Support, to help retailers in their growth journey, improve efficiency and increase customer value. 

    The solutions are carefully curated by looking at end-to-end value chain, catering to multiple stakeholders in the retail enterprise across functional areas like Merchandizing, Supply Chain, Stores, Omni Retail, Customer Service and Enterprise functions.

    Boost employee productivity with our intelligent conversational AI capabilities. You can also use our purposive agents to elevate the customer experience with contextual and personalized interactions, across channels. Not just that, you can offer real-time store insights and next-best action recommendations, personalized through contextual inferences.

    Elevate your value proposition by leveraging AI for consultative selling and delivering a frictionless customer journey across channels, increasing conversions.

    Create customer-centric, profitable merchandizing offerings and personalized propositions to enhance customer engagement. With our unique capability of blending large language models (LLMs) and enterprise knowledge, you can achieve AI-driven optimal product presentation, creative visual merchandizing, and new product designs quickly.

    Build an intelligent and agile supply chain for faster value creation. Leverage our AI capabilities to drive sustainable and resilient supply chain operations, increasing speed to market at lower costs and with improved availability. Realize greater value through focused AI adoption for business value realization across the supply chain, including computer vision-based receiving and proactive supplier risk assessments..

    Drive congruent, seamless, and contextual customer communication and engagement across various points in the value chain. Use our GenAI-powered companions for live agents and our autonomous, self-serve approach to proactively identify customer needs, elevate the customer experience, and deliver instant consumer gratification. 

    Leverage our deep Retail domain experience and composite AI expertise to enable AI- powered enterprise processes driving increased efficiency, productivity, improved data driven decision making and enhanced user experience for associates and end users.

    These curated use cases across the retail value chain, provide a comprehensive view of the art-of-the-possible in adopting AI and can help to unlock value rapidly.

    Benefits

    With TCS’ AI for retail offerings, you can achieve substantial benefits. You can:

    • Increase your customer satisfaction score, employee productivity, and performance with AI-assisted, conversational solutions for stores.
    • Enrich customer product discovery experience and increase online conversion rates with AI-driven intelligent omni-retail solutions.
    • Improve your product design and launch time with AI-powered product ideation, product content, and image generation solutions for retail merchandizers
    • Optimize your retail supply chain and increase workforce productivity with AI-driven operations.
    • Boost efficiency in customer service operations and improve net promoter scores with AI-assisted contextual engagement.

    In focus

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    Artificial Intelligence – The Next Technological Revolution

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    13 Feb 2025   Opens in new tab

    TCS Customer Intelligence & Insights™

    06 Aug 2024   Opens in new tab

    Explainable AI: Transparent Decision Making with a Post-hoc Approach

    White Paper | 22 Nov 2022   Opens in new tab

    The TCS Advantage

    • Industry expertise and deep customer contextual knowledge across comprehensive retail value chain.
    • Thoughtfully curated, fit-for-purpose representative point, transformative, and disruptive AI retail solutions.
    • A holistic, multi-dimensional enterprise AI strategy tailored for each enterprise.
    • Enterprise AI at scale with 100,000+ trained associates and more than 670 customers.
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