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TCS Worldwide
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  • Overview Press tab for submenu items

    TCS is here to make a difference through technology.

    Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

    Discover all solutions
  • Industries
    • Banking
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    • Consumer Packaged Goods and Distribution
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    • ignio™
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    • Jile™
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    • TCS ADD™
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    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
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    • Quartz™ – The Smart Ledgers™
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    • Jile™
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    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
    • About Us
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      Extraordinary expertise leads to remarkable results.

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      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
    • India
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      Recent Press releases

      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
      View all
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      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
    • Analyst recognition

      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
      View all
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    What we do
    • Overview Press tab for submenu items

      TCS is here to make a difference through technology.

      Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

      Discover all solutions
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
      • Education
      • Energy, Resources, and Utilities
      • Healthcare
      • High Tech
      • Insurance
      • Life Sciences
      • Manufacturing
      • Public Services
      • Retail
      • Travel and Logistics
    • Services
      • Artificial Intelligence
      • Cloud
      • Cognitive Business Operations
      • Consulting
      • Cybersecurity
      • Data and Analytics
      • Enterprise Solutions
      • IoT and Digital Engineering
      • Network Solutions and Services
      • TCS Interactive
      • Sustainability Services
    • Products and Platforms
      • TCS ADD™
      • TCS BANCS™
      • TCS BFSI Platforms
      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
      • TCS TwinX™
      • TCS MasterCraft™
      • Jile™
      • TCS DigiBOLT™
    Overview
  • Industries expand here
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  • Products and Platforms expand here
    • TCS ADD™
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    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
  • Who we are
    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
    • About Us
      • Leadership
      • Corporate Sustainability
      • Diversity, Equity, and Inclusion
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      • The TCS Way
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    • Research & Innovation
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      • TCS Pace™
    • Our Brand
    Overview
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    • Overview Press tab for submenu items

      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

      Discover Expert Insights
    • Customer Stories
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    • Global studies
    • Topics
      • Metaverse
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    Overview
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  • Careers
    • Overview Press tab for submenu items

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
    • India
      • India
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Chile
      • Colombia
      • Ecuador
      • Mexico
      • Peru
      • Uruguay
      • USA
    • Asia Pacific
      • Australia
      • Mainland China
      • Hong Kong SAR
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      • Japan
      • Malaysia
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  • India expand here
    • India
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    • Argentina
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    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
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  • Newsroom
    • Overview Press tab for submenu items

      Find the latest news about TCS in our Newsroom

      Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.

      Discover more
    • Press releases

      Recent Press releases

      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
      View all
    • News alerts

      Recent News

      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
    • Analyst recognition

      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
      View all
    • Events

      Upcoming events

      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
      02 Jun 2025 Siemens Realize LIVE: Discussing Technology and Digital Transformation
      View all
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    • Overview Press tab for submenu items

      TCS works hand in hand with world-leading investors.

      Tata Consultancy Services Limited
      NSE:TCS
      INR
      Discover more FY24-25 debrief
    • Management Commentary
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      • Annual Report Section
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      • Download TCS Data Sheet
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    • RETAIL / SOLUTION

    TCS AI for retail

    Conquer the next frontier of retail with AI

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    Industry

    Retail This will open an overlay

    Omnichannel CX and Intelligent Innovation – The Future of Retail

    Read how TCS’ agile and AI-powered retail solutions help businesses strengthen supply chains, reimagine operations, and deliver improved customer experience.
    Learn More
     about Omnichannel CX and Intelligent Innovation – The Future of Retail
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    Related Insights
    AO Electricals Upgrades Finance Technology for Better Efficiency
    TCS helped AO leverage AI solutions and cloud infrastructure to upgrade its finance systems, thus streamlining supply chain processes for maximum efficiency.
    Case Studies
    15 May 2025
    Tapestry Implements Robotic Automation for PoS Systems
    TCS used united functional testing for automation and helped Tapestry Inc. upgrade its legacy point-of-sale systems to Aptos Store POS for better operations.
    Case Studies
    15 May 2025
    TCS OmniStore™ wins most innovative product
    TCS' AI-powered composable commerce platform was recognized as an industry leader for leveraging emerging technologies to improve customer experience in retail.
    Article
    04 Apr 2023

    AI strategy for retail success

    For retailers to gain a competitive advantage with AI, a holistic strategy that impacts the entire retail value chain and an ‘enterprise-wise’ AI architecture optimized for cost, quality, security, and privacy are a must. You can unlock the true potential of AI with a tailored approach to adopting composite AI including both predictive and generative AI—contextualized for your business.

    Our approach

    Enterprise wise: Contextual to business

    Holistic: AI across the retail value chain

    Comprehensive: Composite AI-focused

    Ethical: Responsible, secure, and sustainable

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    A powerful blend of predictive and generative AI can unlock growth, improve productivity, and reimagine experiences to create intelligent consumer businesses. A cautious AI adoption strategy with due considerations of legal, indemnity, IPR, risks of ownership, and responsible AI is important.

    Krishnan Ramanujam

    President, Consumer Business Group, TCS

    Harnessing the power of AI for retail

    Discover how composite AI can help you drive innovation and reimagine your value chain. Learn all about mastering the delicate balance between AI opportunities and risks through a multi-dimensional, enterprise-wise AI adoption strategy. 

    Read more   about   Harnessing the power of AI for retail
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    With TCS’ ‘enterprise-wise’ AI approach built on the principles of an industry-led, data-fueled, and ecosystem-enabled foundation, consumer businesses can build composite AI capabilities for enterprise-grade transformations, while effectively balancing the benefits and risks of AI.

    Murali R

    Vice President and Head, AI – Consumer Business Group, TCS

    Our capabilities

    Our AI-driven retail capabilities cover all facets of the retail value chain

    TCS AI WisdomNextTM for Retail is a first-of-its-kind, retail industry-focused Composite AI solution, where AI can be infused across critical business processes in the retail value chain – Plan, Buy, Move, Sell and Support, to help retailers in their growth journey, improve efficiency and increase customer value. 

    The solutions are carefully curated by looking at end-to-end value chain, catering to multiple stakeholders in the retail enterprise across functional areas like Merchandizing, Supply Chain, Stores, Omni Retail, Customer Service and Enterprise functions.

    Boost employee productivity with our intelligent conversational AI capabilities. You can also use our purposive agents to elevate the customer experience with contextual and personalized interactions, across channels. Not just that, you can offer real-time store insights and next-best action recommendations, personalized through contextual inferences.

    Elevate your value proposition by leveraging AI for consultative selling and delivering a frictionless customer journey across channels, increasing conversions.

    Create customer-centric, profitable merchandizing offerings and personalized propositions to enhance customer engagement. With our unique capability of blending large language models (LLMs) and enterprise knowledge, you can achieve AI-driven optimal product presentation, creative visual merchandizing, and new product designs quickly.

    Build an intelligent and agile supply chain for faster value creation. Leverage our AI capabilities to drive sustainable and resilient supply chain operations, increasing speed to market at lower costs and with improved availability. Realize greater value through focused AI adoption for business value realization across the supply chain, including computer vision-based receiving and proactive supplier risk assessments..

    Drive congruent, seamless, and contextual customer communication and engagement across various points in the value chain. Use our GenAI-powered companions for live agents and our autonomous, self-serve approach to proactively identify customer needs, elevate the customer experience, and deliver instant consumer gratification. 

    Leverage our deep Retail domain experience and composite AI expertise to enable AI- powered enterprise processes driving increased efficiency, productivity, improved data driven decision making and enhanced user experience for associates and end users.

    These curated use cases across the retail value chain, provide a comprehensive view of the art-of-the-possible in adopting AI and can help to unlock value rapidly.

    Benefits

    With TCS’ AI for retail offerings, you can achieve substantial benefits. You can:

    • Increase your customer satisfaction score, employee productivity, and performance with AI-assisted, conversational solutions for stores.
    • Enrich customer product discovery experience and increase online conversion rates with AI-driven intelligent omni-retail solutions.
    • Improve your product design and launch time with AI-powered product ideation, product content, and image generation solutions for retail merchandizers
    • Optimize your retail supply chain and increase workforce productivity with AI-driven operations.
    • Boost efficiency in customer service operations and improve net promoter scores with AI-assisted contextual engagement.

    In focus

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    Artificial Intelligence – The Next Technological Revolution

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    13 Feb 2025   Opens in new tab

    TCS Customer Intelligence & Insights™

    06 Aug 2024   Opens in new tab

    Explainable AI: Transparent Decision Making with a Post-hoc Approach

    White Paper | 22 Nov 2022   Opens in new tab

    The TCS Advantage

    • Industry expertise and deep customer contextual knowledge across comprehensive retail value chain.
    • Thoughtfully curated, fit-for-purpose representative point, transformative, and disruptive AI retail solutions.
    • A holistic, multi-dimensional enterprise AI strategy tailored for each enterprise.
    • Enterprise AI at scale with 100,000+ trained associates and more than 670 customers.
    • Partner ecosystems to scale and accelerate the path to value realization. This includes our network of hyperscaler partnerships, AI partners, TCS COIN™ ecosystem, and co-innovation facilities such as the TCS Pace Port™.

    Transformation starts here

    Leverage the power of composite AI to reimagine the future of your retail business.

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