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TCS Optunique™: AI-powered enterprise personalization solution

TCS Optunique™, a first-of-its-kind enterprise personalization solution, breaks organization silos by empowering business with an intelligent, goal-based, connected interface to drive unified, personalized experiences in real time across omnichannel journey, for every customer, every time.


  • Despite increased budgets on acquiring leads, massive ad campaigns, and investments in personalization capabilities across channels, retailers have struggled to drive customer lifetime value (CLV) due to disconnected customer targeting. 
  • TCS Optunique is an AI-powered enterprise personalization solution that delivers unified, hyper-personalized experiences in real time. 
  • It enables hyper-personalization at scale across channels through real-time personalization with enriched 720° profiles of shoppers.