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    TCS Optunique™: AI-powered enterprise personalization solution

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    Omnichannel CX and Intelligent Innovation – The Future of Retail

    Read how TCS’ agile and AI-powered retail solutions help businesses strengthen supply chains, reimagine operations, and deliver improved customer experience.
    Learn More
     about Omnichannel CX and Intelligent Innovation – The Future of Retail
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    TCS Optunique™: Enabling Hyper-personalization and Improved CLV
    Read how TCS’ AI-powered retail solution enables enterprise personalization and helps deliver delightful experiences for better customer lifetime value and loyalty.
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    13 Jul 2022
    TCS Experiential Digital Commerce: Modern Composable Commerce Solution
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    31 Aug 2023

    Highlights

    • Despite increased budgets on acquiring leads, massive ad campaigns, and investments in personalization capabilities across channels, retailers have struggled to drive customer lifetime value (CLV) due to disconnected customer targeting.
    • TCS Optunique is an AI-powered enterprise personalization solution that delivers unified, hyper-personalized experiences in real time.
    • It enables hyper-personalization at scale across channels through real-time personalization with enriched 720° profiles of shoppers.

    In this article

    User Experience   inpage
    Overview   inpage
    Our Solution   inpage
    Benefits   inpage
    The TCS advantage   inpage
    User Experience inpage
    Overview inpage
    Our Solution inpage
    Benefits inpage
    The TCS advantage inpage
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    In this articleinpage
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    User Experience Overview Our Solution Benefits The TCS advantage

    TCS Optunique™: AI-powered enterprise personalization solution

    TCS Optunique™, a first-of-its-kind enterprise personalization solution, breaks organization silos by empowering business with an intelligent, goal-based, connected interface to drive unified, personalized experiences in real time across omnichannel journey, for every customer, every time.

    Delightful experiences. Every user, every time. 

    As a unified, personalized customer experience becomes a major differentiator, hyper-personalization has become the retailer’s new battleground.   

    Yet, the current state of personalization leaves much to be desired. Although 89% of retailers state they are investing in personalization, 58% of consumers still feel the experience between channels is disconnected. Despite expanding budgets on acquiring leads, massive ad campaigns, and investments in personalization capabilities across channels, retailers are struggling to earn loyalty and drive customer lifetime value (CLV) due to disconnected customer targeting. 

    TCS Optunique is an AI-powered enterprise personalization solution that delivers unified, hyper-personalized experiences in real time. It drives CLV by delivering seamless experiences for every user, every time with contextual recommendations across their omnichannel journey.

    Overview

    TCS Optunique empowers retailers to deliver a cohesive experience at every customer touchpoint with: 

    • Enterprise solution for unified brand experience: With a meta model-based approach, TCS Optunique breaks the boundaries of channel-specific personalization, empowering retailers to offer context-based, personalized recommendations (products, offers, content) in real time, across all actions and channels. 
    • Connected business interface for optimized communications: Business users are empowered with a goal-based, intelligent, connected interface to define their personalization strategy. Based on the strategy, TCS Optunique autonomously identifies the right features and models to curate the target audience, timing, and channel, and delivers personalized recommendations. Conflicting goals and strategies are resolved ensuring optimized communications through the right channel.
    • KPI (customer lifetime value) realized through unified real-time experience: TCS Optunique is powered by a decision science engine with a catalog of over 100 algorithms and 500 attributes from multiple sources, including real-time feeds, transactions, contact center, campaign analytics, and social media. 720° customer profiles generated through these interactions are powered with our algo container to deliver real-time experience for known and unknown users. 
    • Unified service for seamless integration: TCS Optunique combines a light-weight, modular architecture with high-performance models exposed through a single service for seamless integration with any channel. 

    Our Solution

    With TCS Optunique, retailers can: 

    • Enable hyper-personalization at scale across all channels through intent-based, real-time personalization with enriched 720° profiles for known and unknown shoppers.
    • Drive unified business goals and strategies—increase sales and engagement, reduce cart abandonment, and improve customer acquisition.  
    • Maintain a singular voice throughout intertwined customer journeys with a single version of truth that is accessible to business users right when they need it. 
    • Prevent shopper fatigue that arises when multiple teams target and retarget the same customer. 
    • Enable seamless integration with any channel with one service. 
    • Facilitate rapid deployment within 4-6 weeks with a future-ready microservices (API)-based architecture.

     

    Benefits

    TCS Optunique offers following benefits to retailers:

    • 10% upshift in customer base—from anonymous users to loyal customers—by powering shoppers with intent-driven, real-time personalization and increased CLV.
    • 25% uplift in conversion by delivering personalized and meaningful recommendations.
    • 75% fall in customer churn through conflict resolution, and right targeting and re-targeting.
    • 20% reduction in page exits and abandonments by eliminating redundant and repetitive communications.
    • 20% reduction in overall marketing spend by reducing the cost per lead.

     

    The TCS Advantage

    TCS partners with over 100 retailers, driving their growth and digital transformation journeys. We are helping retailers become digital-first businesses with:

    • Future-ready business models: TCS is enabling retailers to transform customer experience and drive growth by building differentiating capabilities through a business-centric, product-based operating model; enterprise-wide adoption of agile; technology transformation through a Machine First™ approach and cloud-first modernized platforms; and building ecosystems and new models. 
    • Products and platforms: TCS solutions and offerings leverage the combinatorial power of new-age technologies and the interplay of art and science to make businesses intelligent, responsive, and agile. Retailers worldwide are adopting TCS Algo Retail™, a framework for integrating data and algorithms across the retail value chain. 
      Our portfolio of products and platforms that are powering the future of retail include TCS Optumera™, an AI-powered retail optimization suite, and TCS OmniStore™, an API-based future commerce platform. 
    • Strategic partnerships: Strategic investments in TCS Pace Ports™, creative hubs for co-innovation, are helping retailers establish competitive differentiation through collaboration with top universities; curated startup ecosystems; and TCS data scientists and domain consultants. Our cognitive workbenches are helping global retailers accelerate adoption as they transform into automated, intelligent, and autonomous enterprises. 

    TCS Optunique™ is an AI-powered enterprise personalization solution that delivers unified, hyper-personalized experiences in real time, and drives CLV by offering seamless experiences for every user, every time with contextual recommendations across omnichannel journeys.  

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