TCS Optunique™, a first-of-its-kind enterprise personalization solution, breaks organization silos by empowering business with an intelligent, goal-based, connected interface to drive unified, personalized experiences in real time across omnichannel journey, for every customer, every time.
Yet, the current state of personalization leaves much to be desired. Although 89% of retailers state they are investing in personalization, 58% of consumers still feel the experience between channels is disconnected. Despite expanding budgets on acquiring leads, massive ad campaigns, and investments in personalization capabilities across channels, retailers are struggling to earn loyalty and drive customer lifetime value (CLV) due to disconnected customer targeting.
TCS Optunique is an AI-powered enterprise personalization solution that delivers unified, hyper-personalized experiences in real time. It drives CLV by delivering seamless experiences for every user, every time with contextual recommendations across their omnichannel journey.
TCS Optunique empowers retailers to deliver a cohesive experience at every customer touchpoint with:
With TCS Optunique, retailers can:
TCS Optunique offers following benefits to retailers:
TCS partners with over 100 retailers, driving their growth and digital transformation journeys. We are helping retailers become digital-first businesses with:
TCS Optunique™ is an AI-powered enterprise personalization solution that delivers unified, hyper-personalized experiences in real time, and drives CLV by offering seamless experiences for every user, every time with contextual recommendations across omnichannel journeys.