POS systems as digital influencers
Customers walking into stores are not just looking to buy products; they are seeking experiences, connections, and inspiration.
They are embarking on a diverse and expansive journey of engagements with retail brands, breaking channel myths and barriers.
Amid the surge in omnichannel retailing, smart retailers are going all out to recast their in-store technology landscape to thrive in this experience economy. But point-of-sale (POS) systems—the focal point of stores—are struggling to serve the demands of ever-evolving customer expectations and modern retailing. Inherent limitations due to rigid architecture and hardware dependencies prevent POS systems from transcending their primary role as transaction enablers to enable digital commerce by becoming strong digital influencers in the path to purchase. Retailers cannot be in self-denial anymore; their legacy POS solution is simply not designed to deliver the experience of the future and support a seamless omnichannel strategy.
Customers recognize journeys, not channels, and they expect consistent experience across touchpoints.
Future stores should provide a unified journey experience of carts and orders, with contextual checkouts between online and store; bring customers, products, and associates together; and create new experiential hubs. By putting customers at the front and enabling commerce anywhere, TCS OmniStore, a unified commerce platform, helps you create the foundation for future retail that enhances customer experience.
Lay the foundation for future commerce with TCS OmniStore