In this Executive Viewpoint interview by IDG publication CIO.com, TCS' UK head of retail Shekar Krishnan and N Brown’s CIO Adam Warne discuss the requirements, objectives and challenges encountered in the digital transformation journey of the online retailer. Together, they reflect on:
- The entrepreneurial spirit of N Brown, and how it helped the organisation shift from being a catalogue to a digital-first retailer.
- How TCS implemented digital technology to enhance the experience of N Brown customers and create a more seamless retail experience.
- How TCS applied contextual knowledge of N Brown’s business landscape to help leverage purpose-led solutions.
- The ways in which TCS went above and beyond being just a service provider and became a growth and transformation partner that believed in N Brown’s vision for the future of the company.