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Shopper Insight 360 : Crossing the Great Consumer Divide

RIS News

Tata Consultancy Services

Customer Commerce in the Age of Digital Transformation

RIS News and TCS surveyed 5,000 shoppers in the US to analyze their likes, dislikes, purchase patterns and shopping behavior.

The study yielded interesting insights. For instance, did you know:

20% of shoppers buy online and pick up in store nearly once per month - 43% of those make additional purchases when picking up products ordered online
Today, Amazon is the primary search engine for 77% of shoppers
30% of Gen Z shoppers use game consoles as their top shopping channel
20% of shoppers have made purchases using the big three voice activated assistants – Alexa, Siri and Google Home
Shipping makes Amazon a competition killer. Three out of the top six reasons shoppers go to Amazon are — free shipping, fast shipping, and on-time shipping

Download the 2017 Shopper Insight 360 Study for up-to-the-minute recommendations for becoming relevant to today’s consumer.