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    Where adaptability meets advantage

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    What we do
    • Perpetually Adaptive Enterprise Press tab for submenu items

      Where adaptability meets advantage

      At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

      Adaptability starts here
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
      • Education
      • Energy, Resources, and Utilities
      • Healthcare
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      • Cognitive Business Operations
      • Consulting
      • Cybersecurity
      • Enterprise Solutions
      • IoT and Digital Engineering
      • Network Solutions and Services
      • TCS Interactive
      • Sustainability Services
    • Products and Platforms
      • TCS ADD™
      • TCS BANCS™
      • TCS BFSI Platforms
      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
      • TCS TwinX™
      • TCS MasterCraft™
      • Jile™
      • TCS DigiBOLT™
      • TCS AI WisdomNext™
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    • TCS CHROMA™
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    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
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    • Quartz™ – The Smart Ledgers™
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  • Research & Innovation expand here
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    • About Us Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
    • Brand
    • Leadership
    • Community
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  • Brand
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      Discover why customers choose TCS

      We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.

      Read our customer success stories.
    • Events

      Upcoming events

      29 Sep 2025 TCS BaNCS and Quartz at SIBOS 2025, Frankfurt
      22 Sep 2025 TCS Life Sciences Forum 2025 London
      03 Sep 2025 TCS at PostTrade 360°, Stockholm
      View all
    • Analyst Recognition

      Recent recognitions

      01 Aug 2025 TCS a Leader in Experience-Led HR Transformation Services: NelsonHall
      17 Jul 2025 TCS a Leader in Life and Annuities Insurance BPS and Third-Party Administrator Services: Everest Group
      15 Jul 2025 TCS Recognized as a Leader in Healthcare Provider Digital Services by Everest Group
      View all
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    • Build a future with us Press tab for submenu items

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
    • India
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      03 Jul 2025 TCS Unveils the 2025 Edition of TCS InQuizitive Across 12 Indian Cities, To Spotlight India’s Brightest Young Minds
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    • Travel and Logistics
    • White paper

    Hospitality jazzes up rewards programs to boost loyalty

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    Evolving hospitality customers

    Over the last decade, online shopping has raised the bar for customer experience. It has empowered people by providing easy access to new products, services, and trends. 

    Now, customers demand consistency in experiences across the board. The need to stay relevant has pushed companies to better understand consumers, anticipate their needs, and offer highly personalized selections of goods and services.

    Like any customer, hotel guests, too, expect highly personalized service from the hospitality industry. However, even in this digital age when most details are at their fingertips, they sometimes still arrive wondering whether their rooms will overlook the ocean or the parking lot, and hoping that the rooms have feather-free, down-alternative bedding. Also, while they accumulate loyalty points with each stay, finding value in those points is more challenging for some guests than for others.

    Hotels get creative to improve guest loyalty

    The hotel industry knows it needs to catch up to the needs of the evolving customer, and it is ushering in major changes in services and technology. In this Executive Conversation, Varsha Makharia, domain head of the Travel, Transportation, and Hospitality—Americas Business Unit, for Tata Consultancy Services (TCS), joins colleague Vivekanand Ramgopal (Vivek), global head of Banking, Financial Services, and Insurance (BFSI) Products and Platforms at TCS, to discuss the creative strategies, including a new approach to partnerships, hotels are using to grow customer loyalty and earn additional revenue. Scott Strickland, executive vice-president and CIO of Wyndham Hotels & Resorts, details how hotels are using technology to solve today’s most pressing challenges.

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