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Centralized Product Catalog for Platform-centric Positioning

Kannan Ramakrishnan

TCS HOBS™ Product Management and Marketing, Communications, Media, and Information Services, TCS

Ramachandran Selvarajan

Chief Architect – TCS HOBS™, Communications, Media, and Information Services, TCS

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Consolidate and centralize fragmented catalogs to enhance customer experience

Subscription-based businesses must integrate product data silos for simplified, agile IT systems, in order to:

  • Bundle core and partner services: Smoothly combine core and partner offerings for effective platform orchestration and dynamic service provisioning
  • Enhance channel experiences: Build a single product information database for all channels to boost customer experiences
  • Deliver mass personalization: Let subscribers create customized products with automated recommendations
  • Reduce time-to-market: Roll out new products faster by shortening the ‘ideate to launch’ lifecycle
  • Ensure zero touch fulfillment: Integrate divergent product catalogs to provision on-demand services

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