Enriching a fan’s content viewing experience
TCS Research invents an AI-led technique that automates creating personalized, snackable content for sports and entertainment fans. Here’s how it works.
Automating Personalized Content
An AI-led invention from TCS Research automatically captures sports highlights such that they become more personalized and help the fan experience last longer. How? By being snackable. Short form means the content lends itself to being shared more easily on social media fan fraternities, ensuring multiple viewers get to relive that moment.
How it Happens
The invention uses annotations—labelling data on images for the AI model to generate contextual knowledge. These annotations that are cognitive—what the content is about—as well as affective—how it will it affect the viewer—help collate context.
Multimodal analysis—involving video, speech, and text—of such cognitive and affective annotations works towards creating personalization. A semantic query is used to generate the final highlight.