Exploring a Scenario
Let’s explore a scenario. It's the last few seconds in a game and your favourite footballer delivers a bicycle kick, clinching an unbelievable win. Fans across the world go wild watching this.
Technology can capture this stellar moment, so a fan gets to savor it repeatedly. But what if this content personalization happened automatically, and for similar moments that only feature your sports idol and no one else?
Scientists at TCS Research are using AI and behavioral science to enable exactly this.
Automating Personalized Content
An AI-led invention from TCS Research automatically captures sports highlights such that they become more personalized and help the fan experience last longer. How? By being snackable. Short form means the content lends itself to being shared more easily on social media fan fraternities, ensuring multiple viewers get to relive that moment.
How it Happens
The invention uses annotations—labelling data on images for the AI model to generate contextual knowledge. These annotations that are cognitive—what the content is about—as well as affective—how it will it affect the viewer—help collate context.
Multimodal analysis—involving video, speech, and text—of such cognitive and affective annotations works towards creating personalization. A semantic query is used to generate the final highlight.