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    TCS is here to make a difference through technology.

    Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

    Discover all solutions
  • Industries
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
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    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
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    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
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    • TCS ADD™
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    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
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    • Jile™
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    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
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      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

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    • Overview Press tab for submenu items

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
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      Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.

      Discover more
    • Press releases

      Recent Press releases

      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
      View all
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      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
    • Analyst recognition

      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
      View all
    • Events

      Upcoming events

      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
      02 Jun 2025 Siemens Realize LIVE: Discussing Technology and Digital Transformation
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    What we do
    • Overview Press tab for submenu items

      TCS is here to make a difference through technology.

      Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

      Discover all solutions
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
      • Education
      • Energy, Resources, and Utilities
      • Healthcare
      • High Tech
      • Insurance
      • Life Sciences
      • Manufacturing
      • Public Services
      • Retail
      • Travel and Logistics
    • Services
      • Artificial Intelligence
      • Cloud
      • Cognitive Business Operations
      • Consulting
      • Cybersecurity
      • Data and Analytics
      • Enterprise Solutions
      • IoT and Digital Engineering
      • Network Solutions and Services
      • TCS Interactive
      • Sustainability Services
    • Products and Platforms
      • TCS ADD™
      • TCS BANCS™
      • TCS BFSI Platforms
      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
      • TCS TwinX™
      • TCS MasterCraft™
      • Jile™
      • TCS DigiBOLT™
    Overview
  • Industries expand here
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  • Services expand here
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    • Cloud
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    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
  • Who we are
    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
    • About Us
      • Leadership
      • Corporate Sustainability
      • Diversity, Equity, and Inclusion
      • Corporate Social Responsibility
      • The TCS Way
      • Alliances
    • Research & Innovation
      • TCS Research
      • TCS Pace™
    • Our Brand
    Overview
  • About Us expand here
    • Leadership
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    • Diversity, Equity, and Inclusion
    • Corporate Social Responsibility
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  • Research & Innovation expand here
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    • TCS Pace™
  • Our Brand
  • Insights
    • Overview Press tab for submenu items

      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

      Discover Expert Insights
    • Customer Stories
    • Perspectives
    • Global studies
    • Topics
      • Metaverse
      • Sustainability
      • Cybersecurity
      • Blockchain
      • Cloud
      • Future of Work
      • Health & Wellness
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      • Data Analytics and Storage
    Overview
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  • Perspectives
  • Global studies
  • Topics expand here
    • Metaverse
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  • Careers
    • Overview Press tab for submenu items

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
    • India
      • India
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Chile
      • Colombia
      • Ecuador
      • Mexico
      • Peru
      • Uruguay
      • USA
    • Asia Pacific
      • Australia
      • Mainland China
      • Hong Kong SAR
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      • Japan
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  • Newsroom
    • Overview Press tab for submenu items

      Find the latest news about TCS in our Newsroom

      Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.

      Discover more
    • Press releases

      Recent Press releases

      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
      View all
    • News alerts

      Recent News

      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
    • Analyst recognition

      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
      View all
    • Events

      Upcoming events

      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
      02 Jun 2025 Siemens Realize LIVE: Discussing Technology and Digital Transformation
      View all
    • Media kit
    Overview
  • Press releases
  • News alerts
  • Analyst recognition
  • Events
  • Media kit
  • Investors
    • Overview Press tab for submenu items

      TCS works hand in hand with world-leading investors.

      Tata Consultancy Services Limited
      NSE:TCS
      INR
      Discover more FY24-25 debrief
    • Management Commentary
      • Latest Quarter Commentary
      • Annual Report Section
    • Financials
      • Quarterly Earnings Reports
      • Download TCS Data Sheet
      • Erstwhile CMC Financials
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      • Investor FAQs
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      • Subscribe to Investor Updates
      • Unclaimed Dividend Information
    Overview
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    • TCS and Microsoft Cloud
    • Solution

    TCS Generative AI Enterprise Adoption on Azure

    Augmenting enterprise intelligence and improving operational efficiency with Microsoft Azure Open AI and GitHub Copilot.

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    TCS and Microsoft Cloud: Driving Business Transformation

    Read how TCS and Microsoft Cloud’s strategic partnership helps enterprises drive their edge-to-cloud transformation and deliver greater business outcomes.
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    Related Insights
    Accelerating Enterprise adoption using TCS’ Responsible AI offering
    Implementing Gen AI and Large Language Models based solutions is complex. Know how our offering can help with successful responsible, ethical AI implementation.
    Solution
    20 Feb 2024
    How 5G and Edge Computing are Changing the Future of Retail
    Discover how modern retail stores can achieve revenue growth and operational excellence by leveraging 5G and edge computing and reinvent the industry.
    Blog
    23 Jan 2023
    TCS NextGen Field Services on Microsoft
    TCS and Microsoft enable better performance monitoring, analytics, and just-in-time maintenance with Microsoft Azure AI, ML, IoT, digital twins, and more.
    Solution
    15 Jul 2022

    Highlights

    • At TCS, we believe that business processes and enterprise applications can benefit from augmented intelligence and efficiencies when infused with generative AI. 
    • Our approach to enterprise adoption of generative AI is based on a framework for DAIS—discovery of the right focus areas, assessment of use cases, ideation with the help of POCs to finalize use cases for pilots, and strategy to adopt Azure OpenAI at scale.  
    • TCS empowers companies to jump-start their generative AI-led business reimagination journey. Using Azure OpenAI, we help them grow revenue, drive innovations, and get more work done—faster, better, and more cost-effectively.

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    Overview Solution Benefits The TCS advantage

    Overview

    Generative AI is transforming how businesses work.

    Generative AI has demonstrated its ability to produce high-quality written, audio, and visual content that could easily be mistaken as being created by a human. It’s also transforming software development through easy code generation. These technological advances have brought with them unprecedented changes in how businesses operate.

    The implications cut across industry verticals as well as technology horizontals. Knowledge management, contact centers, IT service desks, marketing functions, regulatory functions—all these areas and more are being impacted. When infused with generative AI, business processes and enterprise integrations can benefit from augmented intelligence and efficiencies, whether it is automating routine tasks or generating content and code.

    Solution

    Take advantage of generative AI to gain a competitive edge.

    TCS works with companies to help them co-pilot and steer their generative AI-driven business reimagination journeys on Azure OpenAI and GitHub Copilot by bringing in an advisory-driven structured approach to scaled adoption. Our approach to enterprise adoption of generative AI is based on a framework for Discovery, Assessment, Ideation, and Strategy (DAIS). 

    • Discovery: Learn what’s possible from Azure OpenAI through proofs of concept that will help you understand and identify both qualitative and quantifiable outcomes.
    • Assessment: Determine use cases based on your business and technology context, and evaluate them for risks related to data privacy, potential IP infringement, security, ethical considerations, and more.
    • Ideation: Create a roadmap of the ways your enterprise can and will use generative AI and garner stakeholder feedback via a proof of concept for prioritized user journeys and use cases. 
    • Strategy: Formulate your enterprise strategy including organization change management, architecture, roadmap, and blueprint to on-board and adopt AI at scale. 

    By using our contextual knowledge and incorporating best practices from our collaboration with clients and ecosystem partners, we help companies take advantage of the exponential benefits of generative AI.

    We can help you use generative AI to grow your revenue, drive path-breaking new innovations, and get more work done—faster, better, and more cost-effectively.

    Benefits

    No matter which industry you are in, we can help you reimagine your business with generative AI.

    You can gain from our collaboration with Microsoft and our work with clients on many industry-specific use cases, proofs of concepts, and pilots using Azure OpenAI Service and GitHub Copilot. Some specific examples include:

    • Banking and financial services – Mitigate risks and enhance fraud detection, improve financial advisory capacity, automate back-office processes, expedite underwriting, generate documents faster, optimize prices, enhance customer experience, and improve financial reporting. 

    • Life sciences and healthcare – Improve patient outcomes with assistive clinical trial studies, streamline drug discovery, foster more personalized medicine, and enhance medical imaging.

    • Retail – Create designs at a lower cost, automate digital experiences for online shopping, enhance marketing and promotions, generate trend analysis, and offer more personalized customer service. 

    • Utilities – Enhance efficiency, better assist field engineers, improve maintenance and repair documentation, empower customers with AI-powered virtual assistance, and create better safety training. 

    • Hospitality – Streamline and personalize customer services and content generation, develop AI-powered digital assistants to resolve issues and improve results, and respond to customer suggestions and cross-sell more intelligently.

    • Cross-industry – Improve service desk intelligence and reduce service wait times, provide automate response to natural language queries by leveraging enterprise knowledge base, optimize supply chain and inventory forecasting, create and summarize content faster, share social media conversational analytics, and improve career development for employees. 

    The TCS advantage

    Power change with TCS Generative AI Enterprise Adoption on Azure. 

    With our focus on responsible AI, we ensure that you make the most of generative AI on Azure ethically.

    With our contextual knowledge of our clients, custom AI/ML-driven solutions, and proven track record of ensuring privacy, security, and cost optimization, we can help clients drive maximum benefits from generative AI.

    Building on TCS’ data analytics and AI services on Microsoft Cloud and leveraging our 50,000 AI-trained associates and 50,000 Microsoft-certified associates, we are uniquely positioned to help customers embark on their generative AI on Microsoft Cloud journey. 

    TCS is a member of Microsoft’s Azure OpenAI Council, a Microsoft Fabric launch partner, and has earned a Partner Designation in Data & AI, along with advanced specializations in AI and Machine Learning on Azure and Analytics on Azure.

    Related reading

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    Transformation starts here

    Learn how we can help with the next step of your generative AI journey.

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