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The connected automotive ecosystem


Anirban De

Business Consultant, Manufacturing and Utilities, TCS

Omar Sharif

Consulting Partner, Manufacturing and Utilities, TCS


  • The automotive industry is driven by partnerships across the value chain, which have pushed firms to innovate on their business models and products and services.
  • At the heart of these partnerships lies data, which helps auto firms create personalized experiences for end customers.
  • This white paper explores why data is crucial for business model innovation for auto firms.