Industry
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Manufacturing
TCS Neural Manufacturing: Driving Agility & a Competitive Edge
Solution
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IoT and Digital Engineering
Bringing Together IoT & Digital Engineering to Create Rich Experiences
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Cloud
Enabling Enterprise Agility & Resilience with a Robust Cloud Strategy
Highlights
- Connected vehicles will be the norm in the future. Hence, automotive manufacturers are compelled to deliver personalized customer journeys both inside and outside the vehicle.
- Personalization will create new business models and will enable automotive firms to monetize driver data.
- TCS Mobility Connected Vehicle Solutions address market opportunities and accelerate customers’ journey in the connected vehicle space.
On this page
overview
Technology plays a key role in defining the future of business, customer experiences, and product or service behaviors of the agile automotive enterprise.
The future of the automotive industry is based on Neural Manufacturing™, where sense, perceive, and act behaviors are crucial not only in the final product and service, but also during the product development cycle.
Five years from now, a great majority of new vehicles are expected to be connected. This will allow vehicle manufacturers many opportunities for delivering personalized customer journeys both in and out of the vehicle. These opportunities in turn will pave the way for innovative business models, enabling monetization of vehicle and driver data.
To address these market opportunities and to accelerate customers’ journey in the connected vehicle space, TCS has developed Mobility Connected Vehicle Solutions. This suite of solutions offers onboard and offboard automotive expertise – from cloud and software development to user experience and analytics – along with focused business advisory services.
The solutions are enriched with TCS’ deep understanding of the allied industries essential to an integrated ecosystem, and research and innovation capabilities through patented platforms, solutions, and assets. Through Neural Manufacturing, TCS is well positioned to offer customers the benefits of connected vehicle capabilities.
business context
Global automotive manufacturers have been trying for several years to gain new insights about vehicles and customers in order to provide more personalized customer experiences and to monetize data.
On the other hand, other ecosystem players such as suppliers, mobility providers, and fleet companies have been expanding their connected vehicle offerings to improve their operations, provide better customer experience, and enable new business models. There is a need for a secure and scalable connected vehicle platform to achieve these objectives.
TCS has created an integrated solution to tackle the prevalent challenges and generate opportunities through Mobility suite, which provides the scalability and security needed to build the connected vehicle as a digital experience platform. The solutions provide personalized customer experience in and out of the vehicle and enable data monetization opportunities derived through analytical insights. They also provide a comprehensive toolset for managing customer consent for data collection, facilitating the sale of data through a digital subscription platform. With these features, vehicle manufacturers can manage the vehicle life cycle and ensure customer loyalty.
Figure 1: TCS Mobility Connected Vehicle Solutions
Solution
TCS Mobility Suite for connected vehicles comprises the following modules (see Figure 1):
- Business advisory services define strategies and roadmaps for connected vehicles based on the customer’s vision, capability assessment, and key challenges. Rapid growth and evolution of the ecosystem, technologies, and business opportunities – along with changing customer expectations and regulations – mean that even existing strategies need constant renewal. TCS assists customers throughout the value chain, from ideation, new business model innovation, and analytics value discovery to differentiated customer experience design, data monetization, and connected customer analytics.
Connected vehicle experience offers platform-based solutions for personalized digital connected vehicle experiences, enabled through the cloud. These also include unique and differentiated capabilities such as vehicle personalization, subscription and pay-as-you-go services, blockchain-based payments, and digital key.
Connected insights solution provides original equipment manufacturers (OEMs) and partners in the automotive segment actionable insights from the data received from the connected vehicle ecosystem. This capability includes offerings such as connected customer insights, journey intelligence, vehicle predictive maintenance, vehicle-as-a-data model, algorithm-as-a-service, and data track and trace. The solution also includes pre-built connected insights and provides a self-serve and collaboration environment.
Data monetization toolkit enables OEMs and partners in the automotive ecosystem to develop new business models with various opportunities for data monetization. This can be offered as a full-service portfolio or integrated individually into the customer’s existing ecosystem. This toolkit opens opportunities for data monetization through TCS’ data marketplace platform, integrated with consent management and subscription management platforms.
Data privacy ensures customer consent and privacy regulations are managed and legal costs reduced.
Business benefits
TCS Mobility Connected Vehicle Solutions enable customers to achieve the following benefits:
Enhance customer experience: Personalized and differentiated customer experience through connected vehicle use cases provides a deep understanding of customer journeys.
Accelerate value realization: Integration with enterprise systems allows customers to realize business value in a short timeframe.
Leverage ecosystem partnerships: Partnerships with ecosystem players and third-party services in a secure and efficient manner deliver ecosystem-related benefits to customers.
Data monetization: Holistic connected vehicle strategies allow customers to build innovative features and monetize connected vehicle data.
Analytics-driven operational efficiency: Analytical insights will reduce the operational costs of customers, thereby ensuring operational efficiency.
The TCS advantage
TCS has enabled global automotive OEMs to develop vehicle onboard and offboard capabilities through mobility suite:
Leading domain and technology expertise: TCS has many years of experience in connected vehicle development alongside long-standing relationships with multiple leading OEMs. TCS’ technical team adopts agile methodologies to cater to the bespoke business requirements of its clients.
Neural Manufacturing: TCS helps agile automotive enterprises to use technology for defining their business models and leveraging ecosystems to drive a common purpose, thus helping them embrace neural traits in their operations.
Industry partnerships and alliances: TCS has strategic partnerships with multiple hyperscale cloud providers and external and internal partnerships, allowing it to build best-in-class connected vehicle platforms.
Research and innovation: Patented platforms, solutions, and assets allow TCS to develop the connected vehicle vision of its customers.
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