Skip to main content
Skip to footer
Click here or press enter to go to homepage Click here or press enter to go to homepage
  • What we do
  • Who we are
  • Insights
  • Careers
  • Newsroom
  • Investors
Contact us
tata.com logotata.com logoOpen in New Tab

Where adaptability meets advantage

At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

Adaptability starts here
  • Industries
  • Services
  • Products and Platforms
  • Research & Innovation
  • Alliances
  • Banking
  • Capital Markets
  • Consumer Packaged Goods and Distribution
  • Communications, Media, and Information Services
  • Education
  • Energy, Resources, and Utilities
  • Healthcare
  • High Tech
  • Insurance
  • Life Sciences
  • Manufacturing
  • Public Services
  • Retail
  • Travel and Logistics
  • Artificial Intelligence and Data & Analytics
  • Cloud
  • Cognitive Business Operations
  • Consulting
  • Cybersecurity
  • Enterprise Solutions
  • IoT and Digital Engineering
  • Network Solutions and Services
  • TCS Interactive
  • Sustainability Services
  • TCS ADD™
  • TCS BANCS™
  • TCS BFSI Platforms
  • TCS CHROMA™
  • TCS Customer Intelligence & Insights™
  • TCS ERP on Cloud
  • ignio™
  • TCS iON™
  • TCS HOBS™
  • TCS Intelligent Urban Exchange™
  • TCS OmniStore™
  • TCS Optumera™
  • TCS Tap™
  • Quartz™ – The Smart Ledgers™
  • TCS TwinX™
  • TCS MasterCraft™
  • Jile™
  • TCS DigiBOLT™
  • TCS AI WisdomNext™
  • TCS Research
  • TCS Pace™
Where adaptability meets advantage
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Alliances
  • We deliver excellence and create value for customers and communities.

    Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    We deliver excellence and create value for customers and communities.
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Discover why customers choose TCS

    We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.

    Read our customer success stories.
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    27 Dec 2025 TCS at Guidewire Connections 2025
    01 Dec 2025 TCS at AWS re:Invent 2025
    18 Nov 2025 TCS is a Gamechanger Sponsor of Microsoft Ignite 2025
    View all

    Recent recognitions

    15 Oct 2025 From Technical Liability to Digital Dominance: Plaza Premium Group’s Bold Transformation
    06 Oct 2025 Unlocking the Future: 6G & AI for Telcos
    18 Sep 2025 Emirates NBD Transforms Payments and Reengineers Banking Operations
    View all
    Discover why customers choose TCS
  • Events
  • Analyst Recognition
  • Global Studies
  • Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
    • India
    • Americas
    • Asia Pacific
    • Europe and UK
    • Middle East and Africa
    • India
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    Want to be a global change-maker? Join our team.
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa expand here
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
  • Find the latest news about TCS

    Stay up-to-date on all press announcements by TCS

    Discover more
    • News Alerts
    • Media Kit

    Recent News

    16 Oct 2025 NCVET Selected TCS to Develop a Portal Aimed at Democratizing the Vocational Skill Development Ecosystem in India
    16 Oct 2025 TCS and Infineon Partner to Redefine Digital Experience and Accelerate Sales Growth
    19 Sep 2025 TCS Interactive Opens Flagship Studio in New York City to Drive Innovation-led Experiences
    View all
    Find the latest news about TCS
  • News Alerts
  • Media Kit
  • Tata Consultancy Services Limited
    NSE:TCS
    INR
    Discover more Q1FY26 Debrief
    • Management Commentary
    • Financials
    • News and Events
    • ESG
    • Resources
    • Latest Quarter Commentary
    • Annual Report Section
    • Quarterly Earnings Reports
    • Download TCS Data Sheet
    • Erstwhile CMC Financials
    • Press Releases
    • Corporate Actions
    • Events
    • Calendar
    • Environment
    • Social
    • Governance
    • Policies and Reports
    • Stakeholder Engagement and Enterprise Risk Management
    • Investor FAQs
    • eTDS Portal
    • Stock Information
    • Analyst Coverage
    • Subsidiaries
    • Subscribe to Investor Updates
    • Unclaimed Dividend Information
  • Management Commentary expand here
    • Latest Quarter Commentary
    • Annual Report Section
  • Financials expand here
    • Quarterly Earnings Reports
    • Download TCS Data Sheet
    • Erstwhile CMC Financials
  • News and Events expand here
    • Press Releases
    • Corporate Actions
    • Events
    • Calendar
  • ESG expand here
    • Environment
    • Social
    • Governance
    • Policies and Reports
    • Stakeholder Engagement and Enterprise Risk Management
  • Resources expand here
    • Investor FAQs
    • eTDS Portal
    • Stock Information
    • Analyst Coverage
    • Subsidiaries
    • Subscribe to Investor Updates
    • Unclaimed Dividend Information
  • Click here or press enter to go to homepage Click here or press enter to go to homepage Opens in new tab tata.com logo tata.com logoOpen in New Tab
    What we do

    Where adaptability meets advantage

    At TCS, we don’t just help businesses transform. We help them become perpetually adaptive enterprises, built to evolve continuously and confidently in a world of constant change.

    Adaptability starts here
    • Industries
    • Services
    • Products and Platforms
    • Research & Innovation
    • Alliances
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
    • TCS Research
    • TCS Pace™
    Where adaptability meets advantage
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
    • Energy, Resources, and Utilities
    • Healthcare
    • High Tech
    • Insurance
    • Life Sciences
    • Manufacturing
    • Public Services
    • Retail
    • Travel and Logistics
  • Services expand here
    • Artificial Intelligence and Data & Analytics
    • Cloud
    • Cognitive Business Operations
    • Consulting
    • Cybersecurity
    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
    • TCS AI WisdomNext™
  • Research & Innovation expand here
    • TCS Research
    • TCS Pace™
  • Alliances
  • Who we are

    We deliver excellence and create value for customers and communities.

    Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

    Discover the difference
    • Brand
    • Leadership
    • Community
    • Sustainability
    • Inclusion
    • Values
    We deliver excellence and create value for customers and communities.
  • Brand
  • Leadership
  • Community
  • Sustainability
  • Inclusion
  • Values
  • Insights

    Discover why customers choose TCS

    We are a digital transformation and technology partner of choice for industry-leading organizations worldwide.

    Read our customer success stories.
    • Events
    • Analyst Recognition
    • Global Studies

    Upcoming events

    27 Dec 2025 TCS at Guidewire Connections 2025
    01 Dec 2025 TCS at AWS re:Invent 2025
    18 Nov 2025 TCS is a Gamechanger Sponsor of Microsoft Ignite 2025
    View all

    Recent recognitions

    15 Oct 2025 From Technical Liability to Digital Dominance: Plaza Premium Group’s Bold Transformation
    06 Oct 2025 Unlocking the Future: 6G & AI for Telcos
    18 Sep 2025 Emirates NBD Transforms Payments and Reengineers Banking Operations
    View all
    Discover why customers choose TCS
  • Events
  • Analyst Recognition
  • Global Studies
  • Careers

    Want to be a global change-maker? Join our team.

    At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

    Join us
    • India
    • Americas
    • Asia Pacific
    • Europe and UK
    • Middle East and Africa
    • India
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
    Want to be a global change-maker? Join our team.
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
    • Republic of Korea
    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
    • Belgium
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Hungary
    • Ireland
    • Italy
    • Luxembourg
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Spain
    • Sweden
    • Switzerland
    • United Kingdom
  • Middle East and Africa expand here
    • Bahrain
    • Israel
    • Kuwait
    • Qatar
    • Saudi Arabia
    • South Africa
    • United Arab Emirates
  • Newsroom

    Find the latest news about TCS

    Stay up-to-date on all press announcements by TCS

    Discover more
    • News Alerts
    • Media Kit

    Recent News

    16 Oct 2025 NCVET Selected TCS to Develop a Portal Aimed at Democratizing the Vocational Skill Development Ecosystem in India
    16 Oct 2025 TCS and Infineon Partner to Redefine Digital Experience and Accelerate Sales Growth
    19 Sep 2025 TCS Interactive Opens Flagship Studio in New York City to Drive Innovation-led Experiences
    View all
    Find the latest news about TCS
  • News Alerts
  • Media Kit
  • Investors

    Tata Consultancy Services Limited
    NSE:TCS
    INR
    Discover more Q1FY26 Debrief
    • Management Commentary
    • Financials
    • News and Events
    • ESG
    • Resources
    • Latest Quarter Commentary
    • Annual Report Section
    • Quarterly Earnings Reports
    • Download TCS Data Sheet
    • Erstwhile CMC Financials
    • Press Releases
    • Corporate Actions
    • Events
    • Calendar
    • Environment
    • Social
    • Governance
    • Policies and Reports
    • Stakeholder Engagement and Enterprise Risk Management
    • Investor FAQs
    • eTDS Portal
    • Stock Information
    • Analyst Coverage
    • Subsidiaries
    • Subscribe to Investor Updates
    • Unclaimed Dividend Information
  • Management Commentary expand here
    • Latest Quarter Commentary
    • Annual Report Section
  • Financials expand here
    • Quarterly Earnings Reports
    • Download TCS Data Sheet
    • Erstwhile CMC Financials
  • News and Events expand here
    • Press Releases
    • Corporate Actions
    • Events
    • Calendar
  • ESG expand here
    • Environment
    • Social
    • Governance
    • Policies and Reports
    • Stakeholder Engagement and Enterprise Risk Management
  • Resources expand here
    • Investor FAQs
    • eTDS Portal
    • Stock Information
    • Analyst Coverage
    • Subsidiaries
    • Subscribe to Investor Updates
    • Unclaimed Dividend Information
    Contact us
    tata.com logo tata.com logo Opens in new tab
    Top Results
    Showing
    10
    01 - 07
    • Data and Analytics
    • Case Study

    Tata Chemicals boosts plant operations with a digital twin 
     

    5 MINS READ
    Talk to expert
    Share Tata Chemicals Leverages Digital Twin to Boost Power Plant Operations
    Linkedin
    X
    Facebook
    Email
    copied

    You have these already downloaded

    We have sent you a copy of the report to your email again.

    Service

    Data and Analytics This will open an overlay

    Smart Data for AI: Building Agile, AI-ready Ecosystems

    With data taking center stage and driving AI’s potential, learn how a strong data estate and actionable insights enable future-ready, intelligent enterprises.
    Learn More
     about Smart Data for AI: Building Agile, AI-ready Ecosystems
    insights-consulting-card
    Related Insights
    Why a Strong Data Foundation is Critical to AI Success
    Learn how a strong data foundation and data-centric culture helps in the effective use of data assets to accelerate broader AI success for businesses.
    Blog
    09 Oct 2023
    Addressing the Sustainability Data and Insights Gap
    As enterprises aim to track ESG goals and adopt sustainability, a robust framework is needed to accelerate the transformation and close the SDI gap. Know more.
    White Paper
    08 Mar 2023
    Hyper personalization engine: Build or buy?
    Get an overview of how to define a hyper personalization strategy based on creating personalized customer experiences. Call us today to learn more.
    White Paper
    10 Apr 2023

    Industry

    Manufacturing This will open an overlay

    Future-Ready Manufacturing: Partnering in your journey to a sustainable manufacturing enterprise

    As the manufacturing value chain faces disruptions, know how TCS’ framework drives innovation and AI technology in manufacturing for better agility and growth.
    Learn More
     about Future-Ready Manufacturing: Partnering in your journey to a sustainable manufacturing enterprise
    manufacturing-bannner-card
    Related Insights
    Sustainable E-waste Management in Battery Manufacturing 
    Learn about e-waste management and circular economy opportunities in battery plants and how sustainable practices and disposal transform waste into revenue.
    White Paper
    15 Oct 2025
    Driving Future-Ready Manufacturing: Hager Group's Digital Transformation Journey with TCS
    Watch this insightful conversation on how TCS teamed up with Hager Group to explore the future of manufacturing, S4HANA migration journey, and more.
    video
    13 Oct 2025
    TCS at Industrial Transformation Asia-Pacific 2025
    At the event, TCS will explore how tech like generative AI and digital twins are driving innovation and reshaping industrial manufacturing. Join us there.
    Events
    15 Oct 2025
    Energy, Resources & Utilities This will open an overlay

    Rebalance the energy equation

    We work with energy, resources, and utility businesses to create a smart and sustainable future.
    Learn More
     about Rebalance the energy equation
    energy-resources-utilities-hero-banner
    Related Insights
    Half-hourly Settlement Program Transforms UK Energy Market
    The move to HHS enables UK energy suppliers to better understand customer behaviour, improve profitability tracking, and achieve net zero targets. Explore how.
    White Paper
    14 Jul 2025
    TCS Energy Forward Forum 2025
    TCS Energy Forward Forum 2025 will focus on driving sustainable transformation to future proof Oil & Gas, Mining and Utilities industries.
    Events
    28 Oct 2025
    TCS at WETEX
    TCS will showcase strategic solutions for environmental sustainability and clean energy technology at WETEX 2025.
    Events
    30 Sep 2024

    Highlights

    • Tata Chemicals Limited (TCL) wanted to combat greater pricing pressure with operational excellence and cost competitiveness.
    • TCL partnered with TCS to implement digital twin technology in the carbonation towers and boilers at its Mithapur factory for reduced process variation and increased production yields. 
    • The digital twin implementation helped TCL achieve $600,000 in cost savings annually. 

    In this article

    Challenge   inpage
    Solution   inpage
    Benefits   inpage
    What the Client Says   inpage
    Challenge inpage
    Solution inpage
    Benefits inpage
    What the Client Says inpage
    Back to top Go to top
    In this articleinpage
    Go to top
    Challenge Solution Benefits What the Client Says

    Challenge

    TCL wanted to use insights from historical data to boost its productivity. 

    TCL is the world’s third-largest producer of soda ash and sixth-largest producer of sodium bicarbonate. The chemical major was seeing increased pricing pressure due to the expanding soda ash market. To stay competitive and enhance operational excellence, TCL began its digital journey with TCS.

    A crucial step in determining soda ash yield is carbonation during which any process variation would result in a lower yield. Even with advanced control mechanisms, the process was complicated. Manually analyzing carbonation process data and taking immediate action was challenging. What’s more, when running at less-than-ideal efficiency, TCL’s boilers consumed more fuel. Reducing process variability and increasing output critically depended on the power plant's performance and dependability.

    An analysis of six months' operational data from the carbonation towers and high-pressure boilers revealed that excessive process variance caused efficiency and yield loss. TCL was looking for ways to boost its productivity. The carbonation towers' efficiency was 67.8%. TCL set a target of 70%, as every 1% increase in yield would result in an annual margin of $400,000. 

    The plant's data spanning over 32,000 sensors was stored in decision support systems (DCS) that gave operators a unified view of the plant's operations. While the DCS stored historical data of a few months, it needed data on operating information of equipment that went back 12–18 months. This disparity in data made it challenging for plant operators to take accurate decisions. 

    Solution

    TCS implemented a digital twin for TCL’s carbonation towers and boilers for greater efficiency and data-led insights.

    TCS helped TCL set up the historical data and implement a data historian (a database that collects and stores time-series data from various sources). Concurrently, a discovery value assessment (DVA) was carried out for the carbonation towers and boilers at the company’s Mithapur plant. TCS deployed a digital twin for TCL’s carbonation towers and boilers and chose three towers and two boilers for the pilot, which could subsequently be scaled up. The DVA generated internal momentum and drove the requirement to improve key performance indicators and monetary savings. 

    The digital twin increased the boiler efficiency at the power plant. This AI-driven system generated real-time set points, allowing operators to adjust and boost boiler efficiency. The implementation was completed for the two boilers and provided insights to lower the rise in boiler stack temperature and cut fuel consumption. This allowed plant operators to keep a high steam-to-fuel ratio. With the digital twin, plant operators could now ensure that the carbonation towers operated efficiently. They could precisely determine which parameters needed to be adjusted and to what extent.

    A cross-functional team including boiler experts and chemical engineers adept at operating processing facilities delivered on this project. TCL’s employees were also given on-site training on the implemented systems and processes.

    Benefits

    Boosting efficiency in plant operations with digital twin technology 

    By partnering with TCS, TCL could realize the following benefits:

    • $600,000 in cost savings annually by implementing digital twins for the carbonation towers and boilers.

    • Increased average yield, relying on AI-led actionable insights that increased process consistency and significant reduction in standard deviation. 

    As R Mukundan, MD, Tata Chemicals Limited, puts it, "Today, TCL's operators leverage digital technology to improve safety, operational efficiency, and drive excellence. This program could not have come at a better time as it helped us through the Covid-19 lockdown phase. It helped us manage operations effectively and match the market demand without impacting efficiency.” 

    What the Client Says

    Swipe Left
    Swipe Right

    Full compliments to the Mithapur and TCS teams for weaving a digital transformation plan and implementing it in a way that a traditional manufacturing process of over seven decades has been transformed.

    Mr. R Mukundan

    Managing Director, Tata Chemicals Limited

    Related reading

    1/4
    Data and Analytics

    How Master Data Management Enables Resilient Supply Chains

    White Paper | 18 Jul 2023   Opens in new tab
    2/4
    Data and Analytics

    What Master Data Management Can Do for Your Business

    White Paper | 08 Jun 2023   Opens in new tab
    3/4
    Data and Analytics

    A Guide to Artificial Intelligence Governance Best Practices

    White Paper | 30 May 2023   Opens in new tab
    4/4
    Data and Analytics

    Hyper personalization engine: Build or buy?

    White Paper | 10 Apr 2023   Opens in new tab

    Transformation starts here

    Looking to turn data into value?

    Talk to our experts
    Tata consultancy services
    ©2025 TATA Consultancy Services Limited
    ©2025 TATA Consultancy Services Limited
    • Privacy Notice
    • Cookie Policy
    • Accessibility Declaration
    • Disclaimer
    • Security Policy
    • California Notice at Collection
    • Customize Cookies
    More
    • Facebook Facebook   Open in New Tab
    • Youtube Youtube   Open in New Tab
    • Twitter-X Twitter-X   Open in New Tab
    • Instagram Instagram   Open in New Tab
    • linkedin linkedin   Open in New Tab
    Contact Contact Press Enter to open an overlay
    What’s on your mind?
    We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
    Request for Services
    Investor information
    Media contacts
    Looking for something else?
    Analyst relations
    CSR
    Partnership
    Website feedback
    Accessibility Adjustments

    Theme

    Font size

    A
    Default
    A

    Line height

    Default