Skip to main content
Skip to footer
Contact Us
We are taking you to another website now.


This Behavior sciences group researches and develops methods, tools, platforms and offerings to capture, analyze, and change human behavior in various contexts. The group uses a multi-disciplinary approach which lies at the intersection of the behavioral and social sciences, computer science, sensing, design and games.


The key sub-groups of this research area are:

Well-being: Wellbeing research works on examining the drivers of well-being (such as stress and emotion) as well as outcomes of well-being (such as productivity or resilience) in the workplace and other contexts. The focus is on both detection of wellbeing states and interventions to improve well-being. The work relies heavily on digital means to understand current state and the delivery of interventions to improve state. The group is led by Dr. Mayuri Duggirala.

Norm-compliance: Norms compliance research focuses on analyzing behaviors that do not conform to norms and designing interventions to promote compliance in a variety of identified contexts. Examples of the work the group is engaged in are Information security compliance in the workplace and mitigating conduct risk / promoting customer fair treatment while selling financial products. The group is led by Dr. Jayasree Raveendran.

Behavior modelling and simulation: The behaviour modelling and simulation work has 2 flavors.

One stream focuses on generating fine grained realistic models of human behavior in contexts such as behaviour within enterprises and behavior of consumers and the retail ecosystem. This stream is led by Vivek Balaraman.

The second stream focuses on behavioral modeling of data by using various tools like statistical analysis and graph theory, to model processes for application in retail, advertising, epidemics, human dynamics. This stream is led by Dr. Arnab Chakraborty.

Purposeful games and Learning: This team works on research, design and development of games and playful interfaces for specific purposes such as wellbeing, engagement and learning at workplace. The team is exploring strategies to integrate elements of purpose and fun, use of sensors as game controllers, as well as making games repurposable. The group is led by Dr. Sandeep Athavale.

Behavior informatics: This objective of this group is to develop technologies that help measure and analyze behaviors through multiple modalities be it speech, text, video and images. Applications of this work include measuring and improving well-being of associates, increasing user engagement levels in purposeful games, and improving the match between job-aspirants and jobs. The group is led by Sachin Patel and Gouri Deshpande.

Service design: This research group specializes in adopting designer-driven ways for more effective Interventions in a socio-technical environment. The group use the Research through Design method, to reflect on approaches and learnings to build tools, techniques and develop the process for Service Design to further the field and establish a distinct and effective way of doing Service Design. The group is led by Dr. Ravi Mahamuni.

The Behavior Business and Social Sciences is led by Vivek Balaraman.

Patents: This team has filed for/been granted over 13 patents

Key publications since 2016

1. Bringing Game design models to life



Sandeep Athavale,

2. Context Rich Digital Games for Better Learnability

International Conference on Computer Supported Education


Sandeep Athavale ,

3. Understanding impact of stress on workplace outcomes using an agent model

Summer Simulation Multi-Conference


Mayuri Duggirala, Sachin Patel, Vivek Balaraman,

4. Towards Fine Grained Human Behaviour Simulation Models

Winter Simulation Conference


Sachin Patel, Mayuri Duggirala, Vivek Balaraman,

5. Can a buffering strategy reduce workload related stress? An exploration using an agent based model

Asia Simulation Conference


Vivek Balaraman ,Suman Kumar, Mayuri Duggirala,

6. Towards better crisis management in support services organizations using fine grained agent based simulation

Principles and Practice of Multi-Agent Systems


Vivek Balaraman ,Mayuri Duggirala,Harshal Ganpatrao Hayatnagarkar,

7. A critique on participatory design in developmental context: A case study



Pankaj H Doke ,Sylvan Lobo, Sujit Devkar,

8. Participatory Service Design for Reimagining

DMI: Academic Design Management Conference21/05/2016

Ravi Hanmant Mahamuni, Supriya Mantry,

9. Exploring Distributed Cognition as a Conceptual Framework for Service Design.

International Conference on Research into Design


Ravi Hanmant Mahamuni,

10. Reflecting Human Values in Service Design - AHFE16

International Conference on Applied Human Factors and Ergonomics


Ravi Hanmant Mahamuni , Shivani Sharma

11. Concise Personas Based on Tacit Knowledge How Representative Are They

India HCI


Ravi Hanmant Mahamuni, Sylvan Lobo, Shivani Sharma, Ulemba Hirom

12. Extending Service Blueprint for New Age Services

International Conference on Research into Design


Sylvan Lobo ,Ravi Hanmant Mahamuni, Ulemba Hirom, Shivani Sharma

13. Products and Services Strangers or Siamese Twins

International Conference on Research into Design


Ravi Hanmant Mahamuni , Prashanth S.R. Wagle,

14. Behaviour Progression Framework for Designing Sustained Behaviour Change

International Conference on Research into Design


Ravi Hanmant Mahamuni

15. Quasi-participatory service design in organizational context: A case study

Service Design & Innovation Conference


Ravi Hanmant Mahamuni ,Shivani Sharma, Sylvan Lobo, Ulemba Hirom

16. Service design for behavioural change - current state of the discipline and practice in India

Service Design & Innovation Conference


Ravi Hanmant Mahamuni

17. CraftChange: Behaviour Progression Framework Evaluation in Quasi Participatory Design Setting

The LeNS World Distributed Conference


Shivani Sharma, Radhika Verma, Ulemba Hirom, Bhaskarjyoti Das, Sylvan Lobo, Ravi Hanmant Mahamuni, MALAY Nitinkumar DHAMELIA

18. Empathy Square: An Aid for Service Design for Behaviour Change to Support Sustainability

The LeNS World Distributed Conference


Ravi Hanmant Mahamuni

19. Proliferating Service Design in a large multi-cultural IT organization - an inside-out approach

Service Design & Innovation Conference


Ravi Hanmant Mahamuni ,Sylvan Lobo,Bhaskarjyoti Das

20. Evolving a canonical human behavior model of well-being

Summer Computer Simulation Conference


Suman Kumar ,Mayuri Duggirala, Vivek Balaraman, Mukul Malik

21. Comparing manual and machine annotations of emotions in non-acted speech

IEEE Engineering in Medicine and Biology Society


Gauri Deshpande ,Sachin Patel, Mayuri Duggirala, Venkatasubramanian V, Ramu Reddy Vempada,

22. Empirical evaluation of emotion classification accuracy for non-acted speech

Multimedia Signal Processing


Gauri Deshpande ,Ramu Reddy Vempada, Sachin Patel, Mayuri Duggirala, Venkatasubramanian V,


23. A Successive Difference Feature for Detecting Emotional Valence from Speech



Gauri Deshpande ,Rahul Gavas, Venkatasubramanian V,

24. Detecting emotional valence using time-domain analysis of speech signals

IEEE Engineering in Medicine and Biology Society


Gauri Deshpande ,Venkatasubramanian V, Sachin Patel, Mayuri Duggirala,

25. Design templates in purposeful games: A case study of a creative decision-making game

International Conference on Research into Design


Akash Mohan ,Sandeep Athavale, Sushovan Chanda,'

26. Discovering Strategies for Design of Purposeful Games

International Conference on Research into Design


Sandeep Athavale ,

27. Journey: A Game on Positive Affect

CHI PLAY Association for Computing Machinery


Vasundhara Agrawal ,Sushovan Chanda, Mayuri Duggirala,

28. Strategies for Endogenous Design of Educational Games

Digital Games Research Association


Sandeep Athavale ,

29. A Method to Study Purposeful Game Design Process

International Conference on Serious Games and Applications for Health


Sandeep Athavale ,

30. Endogen framework for designing endogenous educational games

Digital Games Research Association


Sandeep Athavale ,

31. A partially grounded agent based model on demonetisation outcomes in india

Summer Computer Simulation Conference


Rishi Bubna , Mayuri Duggirala, Suman Kumar, Jayasree Raveendran, Mukul Malik,

32. Understanding Emotional and Effective Components of Advertisements

Conference on Computer Vision and Pattern Recognition


Niranjan Pedanekar,

33. Hierarchical Attention Network with Sequence Labelling for Predicting Emotions in Dialogues

Association for Computational Linguistics


Rohit Saxena ,Savita Suhas Bhat ,Niranjan Pedanekar,

34. Multimodal Approach to Predicting Media Memorability

MediaEval Benchmarking Initiative for Multimedia Evaluation


Tanmayee Joshi ,Sarath S ,Savita Suhas Bhat, Niranjan Pedanekar,

35. Live on TV, Alive on Twitter: Quantifying Continuous Partial Attention of Viewers During Live Television Telecasts

IEEE International Conference on Data Mining


Rohit Saxena ,Niranjan Pedanekar ,

36. Multimodal Continuous Prediction of Emotions in Movies using Long Short-Term Memory Networks

ACM International Conference on Multimedia Retrieval


Sarath S ,Tanmayee Joshi ,Rishabh Agrawal ,Niranjan Pedanekar ,

37. Evolving a Repository for the Behavioral Sciences

Annual Meeting of Academy of Management


Vivek Balaraman ,Maitry Bhavsar ,Mayuri Duggirala ,Deepa Adiga ,Mukul Malik,

38. Complexity Sciences and Artificial Intelligence for Improving Lives through Convergent Innovation

Annual Meeting of Academy of Management


Vivek Balaraman ,Mayuri Duggirala ,

39. Spatio-temporal networks of social conflicts: analysis and modeling

International Conference on Advances in Social Networks Analysis and Mining


Arnab Chaterjee ,Gunjan Sehgal ,

40. Service Design Simulation Using Fine Grained Agents

Winter Simulation Conference


Rishi Bubna ,Sylvan Lobo ,Suman Kumar ,Vivek Balaraman ,

41. Endogen framework for designing endogenous educational games

Digital Games Research Association


Athavale Sandeep ,

42. Calm a Mobile based Deep Breathing Game with Biofeedback



Varnika Naik, Vasundhara A, Varnika Naik, Mayuri Duggirala, Athavale Sandeep

43. Color Me: A Game Based on Art Therapy for Mental Health



Varnika Naik, Vasundhara A, Varnika Naik, Mayuri Duggirala, Athavale Sandeep

What’s your challenge?
Let’s work together to solve it.
More Like This

Thank you for downloading

Your opinion counts! Let us know what you think by choosing one option below.