March 24-27, 2025 | Orlando, Florida
Service
Cognitive Business Operations
Unlock Business Agility and Future-ready Operations with TCS
Highlights
- TCS was a sponsor at the SSOW Conference 2025, which was attended by over 1,000 GBS professionals from around the world.
- TCS won the globally recognized Service Provider of The Year and Finance Transformation Impact Awards in the presence of GBS industry leaders.
- Our team of experts showcased our experience-led, generative artificial intelligence (GenAI)-based solutions for finance, human resources, supply chain, and customer experience.
- Ashok Pai, Senior Vice President and Global Head, Enterprise Cognitive Business Operations, TCS, moderated a thought-leading panel discussion on ‘’Autonomous Finance GBS–Powering Perpetually Adaptable Enterprises’.
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Global GBS showcase
TCS at front and center of global business services (GBS) showcase
TCS was a sponsor at the Shared Services and Outsourcing Week (SSOW) 2025 in Orlando, Florida, from March 24-27, which was attended by over 1,000 GBS professionals from around the world.
The conference had it all—a fascinating line-up of thought-provoking panel discussions, speaking sessions, and workshops by seasoned industry leaders on topical themes like agentic artificial intelligence (AI), generative AI (GenAI), and talent transformation that are shaping the future of business operations.
TCS’ thought leadership and experiential AI-based solutions for finance, human resources (HR), supply chain, and customer experience attracted wide interest. Our team of experts demonstrated how TCS is helping enterprises across industries accelerate technology adoption, enhance their core metrics, and position themselves for market success.
TCS wins most prestigious honours in shared services industry
We won! We are proud to announce that TCS emerged as a winner in two categories at the SSON Impact Awards—North America 2025.
These are the most prestigious and coveted awards in the BPS industry and globally recognized industry accolades celebrating excellence in shared services and outsourcing.
These recognitions underscore TCS’s commitment to driving transformative business outcomes, operational excellence, and value creation for enterprises across industries. Leveraging the power of AI, GenAI, and agentic AI, we are redefining how shared services organizations operate.
1. Service Provider of the Year Award: TCS
TCS was recognized as ‘Service Provider of the Year’ for the second time in a row. This award is conferred to a service provider that has improved a shared services organization’s impact and efficiencies beyond the original scope–and which has, therefore, become an invaluable partner–not only to the SSO but the business as well.
2. Finance Transformation Impact Award: Xerox/TCS
TCS, in partnership with Xerox, received the Finance Transformation Impact Award. This award focuses on the results or outputs of a specific finance transformation, highlighting its impact in measurable terms compared to the initial baseline.
Innovative solutions at TCS booths
Immersive demonstrations captivate audiences
Figure 5
The TCS booth was a hub of excitement and enthusiasm as we showcased our line-up of cutting-edge digital solutions that are driving a new era of business operations.
Figure 5
The TCS booth was a hub of excitement and enthusiasm as we showcased our line-up of cutting-edge digital solutions that are driving a new era of business operations. The state-of-the-art capabilities are powered by new-age technologies like GenAI and agentic AI.
TCS Cognix™, our AI-driven human-machine collaboration suite, was the main feature of our immersive demonstrations. Cognix adds a new strategic depth to business operations through customizable and configurable digital solutions.
Our team of experts answered questions, shared knowledge, and showcased how TCS is empowering businesses to thrive in a rapidly changing world.
The solutions on display were:
We collaborate with enterprises to rapidly transform their finance operating model by leveraging real-time, predictive, and intelligent insights for strategic decision-making and accelerated value realization. By augmenting the finance function with AI and automation, we position businesses to meet key strategic imperatives like improved cashflow and respond quickly and accurately to changing market dynamics while mitigating risk.
Even with vast advancements in technology over the past decade, it is humans who are at the heart of any significant change. We enable enterprises to redefine the future of work with personalized and proactive employee experiences. For example, our intelligent learning management systems leverage AI and data to provide employees with customized learning paths based on their profile, specific interests, and experience level.
We empower chief procurement officers (CPOs) to embed sustainability, resilience, and transparency into their supply chain and procurement operations. Our AI-enabled digital supply chains allow CPOs to identify and resolve process bottlenecks with customized digital solutions. Our intelligent systems can simulate future scenarios based on past precedents, driving a high level of agility by allowing businesses to foresee market volatility ahead of time.
We helps organizations to differentiate themselves in a competitive business environment through the domain-led, AI-first omnichannel customer service. Our AI-centric next-gen CX solutions help businesses to realize the true value of digital in customer experience across the dimensions of AI-led proactive care, self-service, and human-led assistance.
Thought-leading panel discussion on Autonomous Finance GBS
A panel of leading industry voices came together for a thought-provoking discussion on ‘Autonomous Finance GBS - Powering Perpetually Adaptable Enterprises’.
Ashok Pai, Senior Vice President and Global Head, Enterprise Cognitive Business Operations, TCS, moderated the incredibly insightful panel discussion. He was joined by co-panelists Mirlanda Gecaj, Chief Financial Officer and Executive Vice President, Xerox, and Caty Sacco, Vice President, Finance, The Boeing Company.
We live in a rapidly evolving world, with tariff wars, geopolitical unrest, supply chain disruptions and advanced AI models regularly grabbing headlines. For enterprises to survive in such a volatile environment, they must be perpetually adaptive.
Over the course of the session, the panelists shared their thought-provoking perspectives on:
- The evolving role and strategic priorities of CFOs and finance functions in a dynamic world
- The disruptive effect of AI, GenAI, and agentic AI on finance shared services and their use cases in specific industries
- The concerns like data security and regulations surrounding AI in operations, and how to contend with them.
- The difficulties faced in technology integration and how to overcome them, driving the point home with anecdotes the panelists shared from their respective organizations.
This session uncovered a fresh perspective on how autonomous finance operations are unlocking new avenues of innovation and strategic impact and the future of autonomous finance GBS.
Figure 6
(From left to right) TCS leader Ashok Pai with The Boeing Company's Caty Sacco and Xerox's Mirlanda Gecaj during the panel discussion.
Figure 6
