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    TCS is here to make a difference through technology.

    Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

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      TCS is here to make a difference through technology.

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      We deliver excellence and create value for customers and communities.

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      05 May 2025 Jazeera Airways Partners with Tata Consultancy Services to Power AI-led Transformation, Reimagine Digital Customer Experience
      02 May 2025 IBM, Tata Consultancy Services and Government of Andhra Pradesh to Deploy India’s Largest Quantum Computer in the Country’s First Quantum Valley Tech Park
      30 Apr 2025 TCS Collaborates with SAP to Enable Enterprise-wide GenAI and Cloud Adoption For its Customer
      View all
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      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
    • Analyst recognition

      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
      View all
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      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
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      19 May 2025 TCS at Sapphire 2025
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      Tata Consultancy Services Limited
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    TCS Analytics Software Helps Retailers Tap Internet of Things to Serve Up Personalized Customer Experiences

     

    Machine Learning Curates Targeted Engagement for Today's Connected Consumers

    NEW YORK | MUMBAI, August 25, 2016: Tata Consultancy Services (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, today announced new software that enables retailers to leverage insightful data either from in-store sensors or other Internet of Things (IoT) devices to deepen relationships with customers through more personalized customer engagement strategies.

    Available from TCS' Digital Software & Solutions Group, ‘TCS Customer Intelligence & Insights for Retail’ helps established retailers compete more effectively for the loyalty of today's connected and increasingly empowered and demanding consumers. It is designed to counter the bombardment of today’s consumers with random, irrelevant and untimely offers, which occur when retailers lack granular insights about individual customer preferences or can't capitalize on real life situations, such as in-store shopping.

    "The Internet of Things is further blurring the line between traditional and online retailing, forcing marketers to reconstruct the customer's journey with their brands across both physical and virtual worlds," said Seeta Hariharan, General Manager and Group Head, TCS Digital Software & Solutions. "Retailers are moving from hit-or-miss marketing to highly relevant, timely interactions delivered in the right context that add real value to their customers. Their goal is creating binding emotional connections at every touch point with consumers to withstand the lure of discounting."

    Retailers are increasingly using IoT technologies to boost customer loyalty through customized marketing campaigns and to close sales - when, where and however the customer chooses. According to the TCS Global Trend study on IoT, 50% of retailers are using IoT technologies to monitor customer data via mobile apps and 27.9% are using it to track data via sensors in physical locations such as stores.

    For retailers to deliver the most appropriate offers or opportunities to consumers – at the right time and place – they require unique, data-driven representations of real customers instead of less accurate, traditional funnel driven marketing. The new TCS software accomplishes this using behavior based customer personas that are continuously informed and refined using proprietary machine learning technologies such as TCS' Adaptive Analytics Engine (A2E) and statistical algorithms, applied to demographic, social media, customer transaction, channel interaction and loyalty data. The A2E technology, which works across a variety of industry domains, improves the accuracy of highly personalized actions, offers, promotions and other interactions designed to increase brand engagement.

    The new software enables retailers to build trusted consumer relationships over time by delivering valued, personalized experiences in the right context and driven by insights from a variety of real world and online data sources. For example, a running enthusiast who’s been reading reviews of fitness trackers on a retailer’s website and app enters a store and is immediately greeted by a salesperson who shows her a display of wearable devices. While examining them, she receives a smart phone alert offering her an opportunity to connect with a local community of runners who can demonstrate the products. After making a purchase, her relationship with the retailer continues with invitations to running events, opportunities for discounted race entry fees and targeted offers for running shoes, supplements, etc.

    "Consumers buy through multiple channels, but online shopping has made them expect all retailers to understand them better," says Leslie Hand, VP, IDC Retail Insights. "This puts pressure on brick-and-mortar retailers to transform how they market to consumers across their converging physical and digital worlds. By 2018, retail laggards who haven't transformed how they use data from the Internet of Things and other real world sources to engage with customers will be closing ten times more stores than their peers to stay in business. With its persona driven technology, TCS is on the right path to help retailers interact with customers across these two worlds in a very personalized fashion."

    Chief Marketing Officers (CMOs) and Chief Data Officers (CDOs) have been pursuing personalized marketing strategies with a new generation of data scientists. However, delivering on their visions has proved challenging, expensive and time consuming - as long as two years. To address this need, ‘TCS Customer Intelligence & Insights for Retail’ allows brands to considerably speed up this process and orchestrate scripted customer journeys of connected, relevant and opportunistic interactions delivered to smartphones, tablets or PCs so consumers feel they’re receiving a valued service, rather than disconnected sales pitches.

    Available now, TCS Customer Intelligence & Insights for Retail is an integrated solution that fills the gap between systems integrators offering technology building blocks and platforms and the growing array of ad tech and marketing tech niche products. It can be deployed as soon as 30 business days, allowing retailers to quickly reap the benefits of personalized marketing at a lower cost.

    About TCS Digital Software & Solutions Group
    Launched in 2014, TCS Digital Software & Solutions Group is a strategic growth business within TCS that helps customers undergo critical digital transformations with modular, scalable and fully integrated, industry-tailored licensed software and solutions. Industries served are Cities, Retail, Communications and Banking and Financial Services. These four markets have a particularly urgent need to adopt emerging technologies to enhance customer intelligence capabilities and rapidly shift product and service offerings to compete in highly competitive and customer-centric arenas. For more information, visit https://www.tcs.com/digital-reimagination or the Digital Software & Solutions Group page on LinkedIn.

    About Tata Consultancy Services Ltd. (TCS)

    Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT,  BPS, infrastructure,  engineering  and  assurance services. This is delivered through its unique Global Network Delivery Model™, recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglomerate, TCS has over 362,000 of the world’s best-trained consultants in 45 countries. The company generated consolidated revenues of US $16.5 billion for year ended March 31, 2016 and is listed on the BSE Limited and National Stock Exchange of India Limited. For more information, visit us at www.tcs.com. 

    To stay up-to-date on TCS news and events in North America, follow @TCS_NA. 
    For global updates, follow  @TCS_News. 

    TCS Digital Software & Solutions Group media inquiries: james.sciales@tcs.com;                      +1 646 313 4582.

    TCS Media Contacts

    Global

    Email: pradipta.bagchi@tcs.com

    +91 22 6778 9999

    Europe

    Email: aashish.babu@tcs.com

    +44 078 418 92227

    UK

    Email: peter.devery@tcs.com

    +447764 835 773

    India

    Email: h.ramachandra@tcs.com | shamala.p@tcs.com

    + 91 22 6778 9078 | +91 22 6778 9081

    USA / Canada

    Email: b.trounson@tcs.com

    +1 646 313 4594

    Asia Pacific

    Email: sean.davidson@tcs.com

    +65 9139 3668

    Australia and New Zealand

    Email: alex.goldrick@tcs.com

    +61 (2) 8456 2800

    Latin America

    Email: martin.karich@tcs.com

    +569 6170 9013

    Nordics

    Email: jirimiko.oranen@tcs.com

    +358 40 756 6655

    Japan

    Email: douglas.foote@tcs.com

    +81 80-2115-0989

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