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Big data insights for the world's largest democracy


TCS & Twitter India tie up to make election watching fun

  • TCS Launches iElect - first app to generate real-time social insights in the Indian Elections
  • Has analysed > 3 million tweets and counting
  • Gauging people’s sentiment to all top politicians, parties and issues

  • Analyses poll issues people associate with politicians

  • Understands where parties and candidates are making an impact

  • Captures association of top politicians with other celebrities

  • Highlights viral tweets that are making noise
  • Captures what people are talking about and what they are not talking about

  • Everyone’s a Pundit: allows users to predict and project their own calls on the Parliament Elections 2014, and share on social media platforms 

Mumbai, India, April 14, 2014: Tata Consultancy Services (BSE: 532540, NSE: TCS), a leading IT services, consulting and business solutions organization, announced that it had launched iElect – a gamified app on the Android platform that generates social insights about India’s General Elections in 2014.

The TCS iElect app is a completely new way to observe, analyze and participate in the social conversations around the world's largest general elections. The users of iElect app will have access to fascinating insights and trends on a real-time basis. The app harnesses the power of social media, big data, analytics and mobility to make sense of what seems to be a complex web of conversations. 
India has a large amount of smartphone users and almost 100 million first-time voters in the general elections 2014. TCS iElect will be a new and engaging way for them to participate through the entire process with its gamified and interactive features", said Pradipta Bagchi, Vice President & Head, Corporate Communication.

He also added, “We are excited to partner with Twitter India to make the entire election watching process fun and interactive.”

Twitter India Market Director Rishi Jaitly said, “We applaud TCS for their innovative iElect app that makes real time Twitter data and analytics around key political events & content accessible to every Indian. The app has opened up a unique engagement opportunity with Twitter content for our users.”  

TCS has put its expertise in big data, cloud computing, analytics and social media to help the Indian voter understand the General elections 2014 through its app TCS iElect (Beta version) – to cut through the clutter, drown out the noise and make sense of the world’s largest democratic event.  

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About Tata Consultancy Services Ltd. (TCS)
Tata Consultancy Services is an IT servicesconsulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of  IT,  BPS,  infrastructure,   engineering and assurance services. This is delivered through its unique Global Network Delivery Model™,recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglomerate, TCS has over 285,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $11.6 billion for year ended March 31, 2013 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at

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