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TCS Worldwide
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    TCS is here to make a difference through technology.

    Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

    Discover all solutions
  • Industries
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
    • Communications, Media, and Information Services
    • Education
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    • Healthcare
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    • TCS Interactive
    • Sustainability Services
  • Products and Platforms
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
Overview
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  • Products and Platforms expand here
    • TCS ADD™
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    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
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    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
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    • Jile™
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    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
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      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

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      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
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      Recent Press releases

      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
      View all
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      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
    • Analyst recognition

      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
      View all
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      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
      02 Jun 2025 Siemens Realize LIVE: Discussing Technology and Digital Transformation
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    What we do
    • Overview Press tab for submenu items

      TCS is here to make a difference through technology.

      Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

      Discover all solutions
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
      • Education
      • Energy, Resources, and Utilities
      • Healthcare
      • High Tech
      • Insurance
      • Life Sciences
      • Manufacturing
      • Public Services
      • Retail
      • Travel and Logistics
    • Services
      • Artificial Intelligence
      • Cloud
      • Cognitive Business Operations
      • Consulting
      • Cybersecurity
      • Data and Analytics
      • Enterprise Solutions
      • IoT and Digital Engineering
      • Network Solutions and Services
      • TCS Interactive
      • Sustainability Services
    • Products and Platforms
      • TCS ADD™
      • TCS BANCS™
      • TCS BFSI Platforms
      • TCS CHROMA™
      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
      • TCS TwinX™
      • TCS MasterCraft™
      • Jile™
      • TCS DigiBOLT™
    Overview
  • Industries expand here
    • Banking
    • Capital Markets
    • Consumer Packaged Goods and Distribution
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  • Services expand here
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    • Cognitive Business Operations
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    • Enterprise Solutions
    • IoT and Digital Engineering
    • Network Solutions and Services
    • TCS Interactive
    • Sustainability Services
  • Products and Platforms expand here
    • TCS ADD™
    • TCS BANCS™
    • TCS BFSI Platforms
    • TCS CHROMA™
    • TCS Customer Intelligence & Insights™
    • TCS ERP on Cloud
    • ignio™
    • TCS iON™
    • TCS HOBS™
    • TCS Intelligent Urban Exchange™
    • TCS OmniStore™
    • TCS Optumera™
    • TCS Tap™
    • Quartz™ – The Smart Ledgers™
    • TCS TwinX™
    • TCS MasterCraft™
    • Jile™
    • TCS DigiBOLT™
  • Who we are
    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
    • About Us
      • Leadership
      • Corporate Sustainability
      • Diversity, Equity, and Inclusion
      • Corporate Social Responsibility
      • The TCS Way
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      • TCS Pace™
    • Our Brand
    Overview
  • About Us expand here
    • Leadership
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  • Insights
    • Overview Press tab for submenu items

      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

      Discover Expert Insights
    • Customer Stories
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    • Global studies
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      • Metaverse
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  • Careers
    • Overview Press tab for submenu items

      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
    • India
      • India
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Chile
      • Colombia
      • Ecuador
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      • Uruguay
      • USA
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    Overview
  • India expand here
    • India
  • Americas expand here
    • Argentina
    • Brazil
    • Canada
    • Chile
    • Colombia
    • Ecuador
    • Mexico
    • Peru
    • Uruguay
    • USA
  • Asia Pacific expand here
    • Australia
    • Mainland China
    • Hong Kong SAR
    • Indonesia
    • Japan
    • Malaysia
    • New Zealand
    • Philippines
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    • Singapore
    • Chinese Taipei
    • Thailand
  • Europe and UK expand here
    • Belgium
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  • Newsroom
    • Overview Press tab for submenu items

      Find the latest news about TCS in our Newsroom

      Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.

      Discover more
    • Press releases

      Recent Press releases

      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
      View all
    • News alerts

      Recent News

      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
    • Analyst recognition

      Recent recognitions

      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      17 Apr 2025 TCS BaNCS Named a Leader Among Wealth Management Products by Everest Group
      01 Apr 2025 TCS Positioned as a Leader in Worldwide Discrete Manufacturing Product Lifecycle Management Strategic Consulting Services and Systems Integration by IDC MarketScape
      View all
    • Events

      Upcoming events

      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
      02 Jun 2025 Siemens Realize LIVE: Discussing Technology and Digital Transformation
      View all
    • Media kit
    Overview
  • Press releases
  • News alerts
  • Analyst recognition
  • Events
  • Media kit
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    • Overview Press tab for submenu items

      TCS works hand in hand with world-leading investors.

      Tata Consultancy Services Limited
      NSE:TCS
      INR
      Discover more FY24-25 debrief
    • Management Commentary
      • Latest Quarter Commentary
      • Annual Report Section
    • Financials
      • Quarterly Earnings Reports
      • Download TCS Data Sheet
      • Erstwhile CMC Financials
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      • Subscribe to Investor Updates
      • Unclaimed Dividend Information
    Overview
  • Management Commentary expand here
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    • Download TCS Data Sheet
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    • Press Release

    TCS HOBS™ Helps Airtel Streamline its Product Portfolio

    Share TCS HOBS™ Helps Airtel Streamline its Product Portfolio
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    Tata Consultancy Services’ Product Accelerates Product Innovation, Prevents Revenue Leakage, Drives Business Agility and Enhances Customer Experience

    DELHI | MUMBAI, March 5, 2020: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, has successfully implemented the TCS HOBS™ Product Portfolio Management (PPM) solution for Airtel, accelerating its digital transformation journey. The implementation has enabled the telecom giant to create personalized offers and make these offers available in the market instantly.

    Airtel partnered with TCS to implement a single enterprise-wide product catalog for all marketing and sales channels in India. TCS HOBS PPM has streamlined the company’s product lifecycle processes, rationalizing its large product portfolio by 80 percent. It empowers Airtel’s business teams to manage the product portfolio on their own, and significantly automates new product rollouts across business and IT operations, eliminating inefficiencies and reducing time to market by 90 percent. Additionally, consistency in product data across systems prevents revenue leakage.

    The solution’s advanced product catalog capabilities enable the modeling of Airtel’s digital and traditional products seamlessly, and its intuitive user interface guides the product modeler throughout the lifecycle. The intelligence built into the system identifies redundant products and prevents proliferation. The Open APIs drive the digital customer experience and the federation layer ensures zero touch configuration across the IT stack.

    Nathan Phipps, CIO – Mobile and Homes, Bharti Airtel, said, “We believe that digital transformation needs simplification of product offerings. In a fiercely competitive mobile market, like India, digitally-enabled services require faster time-to-market, so the underlying B/OSS supporting them should rapidly embrace the changes. We chose TCS HOBS Product Portfolio Management as it brings business agility to our operations, helping Airtel take a giant leap forward in its digital journey.”

    “We are glad that Bharti Airtel is leveraging TCS HOBS’ Product Portfolio Module for its digital transformation journey,” said Kamal Bhadada, Business Group Head, Communications, Media & Information Unit, TCS. “We have developed the TCS HOBS solution leveraging our deep contextual knowledge of subscription-based businesses. It enables service providers with product personalization, dynamic configuration, partner product bundling, open APIs for out-of-the-box integration and automation of the underlying business processes. TCS HOBS™ – a TM Forum certified product – is helping several service providers differentiate themselves in the rapidly evolving digital business landscape.”

     

    About Tata Consultancy Services Ltd. (TCS)                                                                                                 

    Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for the last 50 years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology and engineering services and solutions. This is delivered through its unique Location Independent AgileTM delivery model, recognized as a benchmark of excellence in software development.

    A part of the Tata group, India's largest multinational business group, TCS has over 446,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $20.9 billion in the fiscal year ended March 31, 2019, and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India. TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the Dow Jones Sustainability Index (DJSI), MSCI Global Sustainability Index and the FTSE4Good Emerging Index. For more information, visit us at www.tcs.com.

    TCS Media Contacts

    Asia Pacific

    Email: charlene.lee@tcs.com

    Phone: +65 9138 4370

    Australia and New Zealand

    Email: Kelly.ryan@tcs.com

    Phone: +61 422 989 682

    Benelux

    Email: Joost.galema@tcs.com

    Phone: +31 615 903387

    Canada

    Email: tia.thomas@tcs.com

    Phone: +1 647 790 7602

    Central Europe

    Email: anke.maibach@tcs.com

    Phone: +49 172 6615789

    Europe

    Email: mattias.afgeijerstam@tcs.com

    Phone: +46723989188

    India

    Email: arushie.sinha@tcs.com

    Phone: +91 22 6778 9960

    Japan

    Email: douglas.foote@tcs.com

    Phone: +81 80 2115 0989

    Latin America

    Email: martin.karich@tcs.com

    Phone: +569 6170 9013

    Nordics

    Email: roland.bagen@tcs.com

    Phone: +46703178024

    UK

    Email: peter.devery@tcs.com

    Phone: +44 20 3155 2421

    USA

    Email: b.trounson@tcs.com

    Phone: +1 646 313 4594

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