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      Adaptability starts here
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      17 Jul 2025 TCS Ranked Among Top 20 Global Technology Brands in Brand Finance Tech 100 2025 List
      15 Jul 2025 TCS & MIT Sloan Management Review Launch New Research Series; Unveil Roadmap for Human-AI collaboration in Enterprises
      10 Jul 2025 Robust Order Book and Operational Resilience mark TCS’ Q1
      View all
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      16 Jul 2025 TCS Launches AI-Powered Research & Innovation Centre in Singapore to Accelerate Enterprise Innovation at Scale
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      03 Jul 2025 TCS Unveils the 2025 Edition of TCS InQuizitive Across 12 Indian Cities, To Spotlight India’s Brightest Young Minds
      View all
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      17 Jul 2025 TCS a Leader in Life and Annuities Insurance BPS and Third-Party Administrator Services: Everest Group
      15 Jul 2025 TCS Recognized as a Leader in Healthcare Provider Digital Services by Everest Group
      01 Jul 2025 TCS Recognized as a Leader in Pharmacovigilance Operations Services by Everest Group
      View all
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    TCS HOBS™ Helps Airtel Streamline its Product Portfolio

    Share TCS HOBS™ Helps Airtel Streamline its Product Portfolio
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    Tata Consultancy Services’ Product Accelerates Product Innovation, Prevents Revenue Leakage, Drives Business Agility and Enhances Customer Experience

    DELHI | MUMBAI, March 5, 2020: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, has successfully implemented the TCS HOBS™ Product Portfolio Management (PPM) solution for Airtel, accelerating its digital transformation journey. The implementation has enabled the telecom giant to create personalized offers and make these offers available in the market instantly.

    Airtel partnered with TCS to implement a single enterprise-wide product catalog for all marketing and sales channels in India. TCS HOBS PPM has streamlined the company’s product lifecycle processes, rationalizing its large product portfolio by 80 percent. It empowers Airtel’s business teams to manage the product portfolio on their own, and significantly automates new product rollouts across business and IT operations, eliminating inefficiencies and reducing time to market by 90 percent. Additionally, consistency in product data across systems prevents revenue leakage.

    The solution’s advanced product catalog capabilities enable the modeling of Airtel’s digital and traditional products seamlessly, and its intuitive user interface guides the product modeler throughout the lifecycle. The intelligence built into the system identifies redundant products and prevents proliferation. The Open APIs drive the digital customer experience and the federation layer ensures zero touch configuration across the IT stack.

    Nathan Phipps, CIO – Mobile and Homes, Bharti Airtel, said, “We believe that digital transformation needs simplification of product offerings. In a fiercely competitive mobile market, like India, digitally-enabled services require faster time-to-market, so the underlying B/OSS supporting them should rapidly embrace the changes. We chose TCS HOBS Product Portfolio Management as it brings business agility to our operations, helping Airtel take a giant leap forward in its digital journey.”

    “We are glad that Bharti Airtel is leveraging TCS HOBS’ Product Portfolio Module for its digital transformation journey,” said Kamal Bhadada, Business Group Head, Communications, Media & Information Unit, TCS. “We have developed the TCS HOBS solution leveraging our deep contextual knowledge of subscription-based businesses. It enables service providers with product personalization, dynamic configuration, partner product bundling, open APIs for out-of-the-box integration and automation of the underlying business processes. TCS HOBS™ – a TM Forum certified product – is helping several service providers differentiate themselves in the rapidly evolving digital business landscape.”

     

    About Tata Consultancy Services Ltd. (TCS)                                                                                                 

    Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for the last 50 years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology and engineering services and solutions. This is delivered through its unique Location Independent AgileTM delivery model, recognized as a benchmark of excellence in software development.

    A part of the Tata group, India's largest multinational business group, TCS has over 446,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $20.9 billion in the fiscal year ended March 31, 2019, and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India. TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the Dow Jones Sustainability Index (DJSI), MSCI Global Sustainability Index and the FTSE4Good Emerging Index. For more information, visit us at www.tcs.com.

    TCS Media Contacts

    Asia Pacific

    Email: charlene.lee@tcs.com

    Phone: +65 9138 4370

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    Email: Kelly.ryan@tcs.com

    Phone: +61 422 989 682

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    Phone: +31 615 903387

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    Email: tia.thomas@tcs.com

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    Email: anke.maibach@tcs.com

    Phone: +49 172 6615789

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    Email: mattias.afgeijerstam@tcs.com

    Phone: +46723989188

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    Email: arushie.sinha@tcs.com

    Phone: +91 22 6778 9960

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    Email: douglas.foote@tcs.com

    Phone: +81 80 2115 0989

    Latin America

    Email: martin.karich@tcs.com

    Phone: +569 6170 9013

    Nordics

    Email: roland.bagen@tcs.com

    Phone: +46703178024

    UK

    Email: peter.devery@tcs.com

    Phone: +44 20 3155 2421

    USA

    Email: b.trounson@tcs.com

    Phone: +1 646 313 4594

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