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    TCS is here to make a difference through technology.

    Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

    Discover all solutions
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      We deliver excellence and create value for customers and communities.

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      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
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      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
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      TCS is here to make a difference through technology.

      Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.

      Discover all solutions
    • Industries
      • Banking
      • Capital Markets
      • Consumer Packaged Goods and Distribution
      • Communications, Media, and Information Services
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      • TCS Customer Intelligence & Insights™
      • TCS ERP on Cloud
      • ignio™
      • TCS iON™
      • TCS HOBS™
      • TCS Intelligent Urban Exchange™
      • TCS OmniStore™
      • TCS Optumera™
      • TCS Tap™
      • Quartz™ – The Smart Ledgers™
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      • Jile™
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  • Who we are
    • Overview Press tab for submenu items

      We deliver excellence and create value for customers and communities.

      Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.

      Discover the difference
    • About Us
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      Extraordinary expertise leads to remarkable results.

      We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.

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      Want to be a global change-maker? Join our team.

      At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.

      Join us
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      Find the latest news about TCS in our Newsroom

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      Discover more
    • Press releases

      Recent Press releases

      15 May 2025 TCS Recognized as One of the World’s Top 50 Brands by Kantar BrandZ; Brand Value Soars 28% YoY to $57.3Bn
      14 May 2025 TCS Partners with Khan Bank to Future-Proof its Operations, Enhance Customer Experience and Propel Innovation leveraging AI and ML
      12 May 2025 TCS Partners with Dhofar Insurance Company to Transform its Core Insurance Platform
      View all
    • News alerts

      Recent News

      02 May 2025 TCS Ranked Denmark’s #1 IT Service Provider for Customer Satisfaction in 2025
      23 Apr 2025 TCS Partners with Google Cloud on Agent-to-Agent Interoperability Protocol to Drive Future-Ready Enterprises
      11 Apr 2025 TCS Partners with Google Cloud to Accelerate AI-led Transformation in the Retail Sector
      View all
    • Analyst recognition

      Recent recognitions

      16 May 2025 TCS Recognized as a Leader in Custom Application Development Services by Everest Group
      16 May 2025 TCS Named a Leader in Application Management Services by Everest Group
      22 Apr 2025 TCS Ranked #6 Amongst Banking Technology Providers and Recognized as a Regional Leader across all Geographies by Everest Group
      View all
    • Events

      Upcoming events

      11 Jun 2025 TCS and PTC Present the North America Leadership Forum 2025
      11 Jun 2025 TCS at UK’s Future of Utilities Summit 2025
      04 Jun 2025 Veeva R&D and Quality Summit: Developing Better Health Outcomes
      View all
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      Tata Consultancy Services Limited
      NSE:TCS
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    TCS Launches Cloud-Based Intelligent Subscription Solution for Media Companies to Enhance Customer Experience and Increase Revenue

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    Tata Consultancy Services’ End-to-end Solution, Part of SAP’s Industry Cloud Portfolio, Enables Switching to Subscription-based Models for Superior Revenue Growth and Customer Retention

    NEW YORK | MUMBAI, May 13, 2021: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, has launched a cloud-based Intelligent Subscription solution leveraging SAP Business Technology Platform, to help the media and publishing industry transform customer experience and shift to subscription-based order-to-cash processes for physical and digital content.

    The media and publishing industry has moved away from traditional one-off selling to a recurring revenue model based on consumption. Moreover, end consumers are looking for flexible ‘pay per use’ or ‘time-bound subscription’ options to enable ‘pay for value’, which has led enterprises to adopt customer-centric experience models that ensure long-term customer engagement.

    TCS’ Intelligent Subscription solution addresses this need by leveraging artificial intelligence and machine learning to personalize content curation and offer recommendations based on user profiles, preferences, and past subscriptions. This helps enterprises sell digital experiences and adopt new subscription and pricing models. The single source platform for digital and physical content, enables enterprises to bundle their offerings to deliver better value to end consumers. The solution is part of SAP’s industry cloud solutions for the media industry and can be adopted by enterprises across industries looking to set up new subscription or consumption-based business models on a single, automated platform.   

    The solution enables greater cross selling or up selling to consumers, resulting in enhanced revenue growth, and improved engagement, leading to greater customer retention. Additionally, it is designed to enable significantly faster time to market and reduce the total cost of ownership of legacy applications.

    “TCS’ Intelligent Subscription solution leverages our contextual knowledge in the media and publishing industry and our deep expertise in evolving innovative business models, to help organizations reimagine their business, enhance customer experience and unlock continuous business value,” said Akhilesh Tiwari, Global Head, Enterprise Application Services, TCS.

    Richard Whittington, Global Head, Media & Publishing, SAP SE, said, “We are pleased to work with TCS on this industry cloud solution. SAP has a long history of business innovation and providing technology to the world’s leading media and publishing firms and will continue to support them with our industry cloud strategy. By leveraging the industry expertise, commitment to quality delivery, and customer focus, the teams at TCS and SAP are helping businesses make the transformational move to the Intelligent Enterprise.”

    TCS’ SAP-related services include design thinking, advisory, innovation consulting, implementation, and other digital support services. The company helps customers evaluate newer digital offerings such as SAP S/4HANA®, the SAP Customer Experience portfolio, SAP SuccessFactors® solutions, SAP Ariba® solutions, and SAP Business Technology Platform, and define their roadmap, architecture, and strategy. TCS’ innovation and demo centers in Ohio, Paris, Mumbai, and Tokyo, help customers gain a first-hand experience of SAP’s new products and global innovations through a digital transformation ecosystem.

    SAP’s industry cloud helps customers in all industries to deploy specialized solutions enabling them to optimize, extend, and transform their core business processes. Industry cloud solutions are interoperable and extend SAP’s intelligent suite and business network. SAP’s open APIs, business services, and data and process models help customers to rapidly adopt these innovations and simplify their landscape.

    About Tata Consultancy Services

    Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology and engineering services and solutions. This is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development.

    A part of the Tata group, India's largest multinational business group, TCS has over 488,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $22.2 billion in the fiscal year ended March 31, 2021, and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India. TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index. For more information, visit www.tcs.com and follow TCS news at @TCS_News.

    To stay up-to-date on TCS global news, follow @TCS_News.

    SAP disclaimer: Any statements in this release that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. All forward-looking statements are subject to various risks and uncertainties described in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC), including its most recent annual report on Form 20-F, that could cause actual results to differ materially from expectations. SAP cautions readers not to place undue reliance on these forward-looking statements which SAP has no obligation to update and which speak only as of their dates.

    SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

    TCS Media Contacts

    Asia Pacific

    Email: charlene.lee@tcs.com

    Phone: +65 9138 4370

    Australia and New Zealand

    Email: Kelly.ryan@tcs.com

    Phone: +61 422 989 682

    Benelux

    Email: Joost.galema@tcs.com

    Phone: +31 615 903387

    Canada

    Email: tia.thomas@tcs.com

    Phone: +1 647 790 7602

    Europe

    Email: mattias.afgeijerstam@tcs.com

    Phone: +46723989188

    India

    Email: vanshika.sood@tcs.com

    Phone: +91 22 67789098

    Email:  saxena.kritika@tcs.com

    Phone: +91 22 6778 9999

    Middle East & Africa

    Email: s.hasneen@tcs.com

    Phone: +00971567471988

    Japan

    Email: douglas.foote@tcs.com

    Phone: +81 80 2115 0989

    Latin America

    Email: martin.karich@tcs.com

    Phone: +569 6170 9013

    Nordics

    Email: roland.bagen@tcs.com

    Phone: +46703178024

    UK

    Email: peter.devery@tcs.com

    Phone: +44 20 3155 2421

    USA

    Email: william.thomas@tcs.com

    Phone: +1 203 984 3978

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