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TCS wins multiple Corporate Engagement Awards in Europe


  • TCS Amsterdam Marathon recognized for community involvement, partnership and building brand awareness
  • Partnering with over 30 client companies, TCS had fielded 1200 runners, raising funds for the VUmc Cancer Center Amsterdam

Mumbai | Amsterdam, October 16, 2013: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading IT services, consulting, and business solutions organization, announced that its title sponsorship of the TCS Amsterdam Marathon has been recognized with three top accolades at the Corporate Engagement Awards 2013. The company was awarded two “Gold” awards in the Best Partnership in Sports and Best Program to Raise Brand Awareness categories, as well as a “Bronze” award in the Best Community Involvement Category.

The Corporate Engagement Awards, established by Communicate magazine, the leading magazine for corporate communications and stakeholder relations, are Europe's benchmark awards event for corporate partnerships, sponsorship and philanthropy. The entries were judged by a panel of sponsorship, CSR and partnership experts as well as communications practitioners.

Andrew Thomas, Publishing Editor, Communicate magazine, said, “We were bowled over by the creativity, strategic insight and implementation skills of the TCS Amsterdam Marathon corporate engagement campaign. Combining client engagement, charity involvement and brand building is no easy task. TCS has done this extremely well, earning the company a massive awareness increase for the TCS brand translating into almost 20% of the Amsterdam population, while raising substantial funds for charity in association with its key clients. TCS and its European clients show that there's good in business, and the Corporate Engagement Awards celebrate it.”

At the 2012 edition of the TCS Amsterdam Marathon, 1200 TCS clients and employees joined forces to support the fight against cancer. Over thirty of its clients and partner companies formed joint running teams with TCS and had run in the TCS Amsterdam marathon in support of the official charity - VUmc Amsterdam Cancer Centre (VUmc CCA). These included ABN AMRO, Achmea, ASML, Avery Dennison, AXA, Belgacom, Boekel de Nerée, DSM, I amsterdam, ING, Hogeschool Inholland, Irdeto, KLM, KPN, NXP, Platform Outsourcing Nederland, Rabobank, Royal HaskoningDHV, Tata Steel and Vodafone, among others. VUmc CCA as well formed its own team and ran with 100 colleagues raising funds for its own research. Through these initiatives and cooperation, an overall €115,000 was raised for the Cancer Center Amsterdam.

Henk Verheul, Director, VUmc Cancer Center Amsterdam, added, “We send our heartfelt thanks for all the support, attention and funding the VUmc CCA receive as official charity of the TCS Amsterdam Marathon. The funds raised in the 2012 edition have enabled us to further our research. We are very proud to walk together with TCS and its clients and partners in the fight against cancer.”

Amit Kapur, Regional Director and Head, Benelux, TCS, added, “TCS has always strived to go beyond business in the communities we operate in. We are extremely proud to partner with our clients, in not only in the work we do for them, but to jointly do good for the society we live together in. I applaud all the clients who share our commitment and these awards are as much recognition for each for them, as it is for us.”

About Tata Consultancy Services Ltd. (TCS)

Tata Consultancy Services is an IT servicesconsulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of  IT,  BPSinfrastructure,  engineering  and  assurance services. This is delivered through its unique Global Network Delivery Model™,recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglomerate, TCS has over 290,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $11.6 billion for year ended March 31, 2013 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at

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