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TCS and SAP launch AURA Dealer Business Management Service for Automotive Retailers


Cutting-edge service provides industry-leading rapid deployment capability while lowering fixed costs

Mumbai | Frankfurt, November 17, 2011: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading IT services, consulting and business solutions firm, in cooperation with SAP AG (NYSE: SAP), today, launched AURA Dealer Business Management (DBM) Golden Template, a new predefined service based on an innovative, business-ready and “lean” model built for the auto retail sector.

The AURA DBM Golden Template is a result of co-innovation and joint development efforts between TCS and SAP. The new AURA service has been built on the SAP® ERP and SAP Dealer Business Management applications. The service is offered in the form of a packaged implementation service that can help jump start business operations of auto retailers and contains standard baseline functionality, best practices and end-to-end process scenarios for sales, service, parts business, finance, human resources and their related reports. As a fixed-cost service provided in a ready-to-deploy and out-of-the-box format, AURA reduces implementation time, provides an increased return on investment and facilitates gradual, stage-wise customization and change management.

“The last few years have seen the automotive retail ecosystem under intense pressure,” said Milind Lakkad, Head, Manufacturing, TCS. “This service will provide dealers a new path to profitability and help the OEMs and channel providers differentiate their offerings and services in the market space. AURA weaves new business models built on a cutting-edge technology platform. Today, there are over 100,000 automotive dealers worldwide, and the AURA solution, integrated with SAP solutions, will enable dealers and automotive OEMs to rapidly upgrade their business operating systems with contemporary best practices.” 

TCS has established a Center of Excellence for dealer business management that will further drive the process of collaboration between TCS and SAP, to support and develop further innovations to this service to auto dealers and retailers. 

“SAP Dealer Business Management leverages the power of the SAP Business Suite to increase value for automotive dealers by providing real-time visibility into the entire range of business operations – from customers to vehicles – at a lower, fixed cost,” said Holger Masser, Head, Automotive Industry Business Unit, SAP. “Automotive retail customers will benefit from the co-innovation between SAP and TCS that has resulted in the AURA DBM Golden Template built on SAP ERP and SAP Dealer Business Management. The use of this predefined service will help automotive retail dealers get up to speed quicker with a DBM that supports their end-to-end business process needs.”

About TCS Manufacturing
TCS’ manufacturing team offers customers solutions that enhance competitiveness, be it through operations excellence or product and service value additions. One out of every three Fortune 500 manufacturing companies has picked TCS as a partner in their drive to implement next-generation, IT-enabled business solutions and services. TCS’ solutions for the manufacturing industry address all business needs from manufacturing and technology consulting to BPO, from engineering, infrastructure solutions, application development and maintenance to system and application integration solutions. TCS’ Automotive Center of Excellence has a vast pool of skilled automotive consultants and offers a unique combination of intimate industry knowledge, thought leadership, skills, resources and a global presence catering to leading automotive organizations.

About Tata Consultancy Services Ltd. (TCS)
Tata Consultancy Services is an IT servicesconsulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of  IT,  BPS,  infrastructure,  engineering and assurance services. This is delivered through its unique Global Network Delivery Model™,recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglomerate, TCS has over 300,000 of the world’s best-trained consultants in 46 countries. The company generated consolidated revenues of US $13.4 billion for year ended March 31, 2014 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at

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SAP Forward-looking Statement
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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