Visakhapatnam, November 20, 2015: The TCS Youth Survey is one of the largest surveys in the country that captures the Digital habits of children between the age group of 12-18 years. Generation Z (Gen Z) is defined as the group born after 1995 – the current youth generation. TCS has been conducting the TCS Youth Survey with students across 15 cities, as part of the TCS IT Wiz Quiz. This is the first time the survey has been conducted in Vizag. Below are some of the technology-related survey results from the city.
1. The Smart Phones generation
Smartphones are the most coveted electronic gadget (71%) amongst Vizag teens. However, it is interesting to note that Desktops/ home PCs and laptops are the most popular mode of accessing the internet (46%) followed by smart phones (35%).
2. Vizag teens check in as Facebook Socialites
Facebook leads from the forefront (used by 84%) followed by Google+ (used by 70%). An interesting observation was that 53% of students said that they considered social media useful for studies followed by staying connected with friends and family (46%).
3. The Blue Canary spreads its wings in Vizag
Twitter is reasonably popular amongst Teen Twitteratis in Vizag with 34% respondents using twitter. Higher proportion of girls (71%) than boys (53%) followed celebrities on Twitter.
4. What’s up Whatsapp?
Whatsapp is by far the most popular instant messaging platform (58%). It is distantly followed by Text messages (18%).
5. Vizag Gen Z says, “see you online”
77% of the respondents spend at least an hour everyday online and 30% respond within 5 minutes of receiving them. Interestingly 62% of the respondents online activities are monitored by parents and 64% of the respondents' parents have access to their online accounts.
6. Anytime, Anywhere Learning
An interesting trend seen amongst Vizag teens is to break-free from organized learning environment and move towards the online learning space indicating the popularity that DIY and collaborative learning is gaining. 17% of the respondents go online to learn a new hobby & 19% go online to do school assignments.
7. Vizag Gen Z says, “Meet and Greet; NOT Post and Tweet”
Face to face communication is still the most preferred way of communication with friends (43%) as compared to phone calls and social media.
8. Brands take a note: Gen Z are accomplished multi-channel shoppers
87% of the respondents said that they shop online. Electronic gadgets (56%) were the most popular buy for Gen Z closely followed by Books (52%) and clothes (38%).
9. Traditional media still the King
Overall, TV and newspapers were the most used means of consuming news (84%) followed by links from friends/ family on Facebook (33%) and online sources (27%)
10. Just another myth: Professional courses losing charm
Professional course was the highest level of education the school students in Vizag wished to attain (42%) distantly followed by Post Graduation was a distant second at 20%.
Vice President & Global Head, Technology Business Unit, V Rajanna says, “GenZ youth of Vizag are socially collaborative, technologically aware and true Digital Natives. Our annual survey of high school children across India helps us understand tomorrow’s professionals and create exciting career and learning opportunities for them”.
About TCS GenZ Survey
TCS GenZ Survey 2015-16 was undertaken during the TCS IT Wiz program, to get a pulse of the digital habits of school students from class 8-12. The survey aims to capture the changing trends of the youth across the Nation with a focus on technology. The objective was to comprehend and compare the digital habits of school students in major and mini metros of India. The TCS GenZ Survey 2015-16 is one of the most comprehensive school level studies of this scale, in India, to capture information access trends, social networking preferences, career interests etc.
About Tata Consultancy Services Ltd. (TCS)
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