- Overview Press tab for submenu items
TCS is here to make a difference through technology.
Leading the way in innovation for over 55 years, we build greater futures for businesses across multiple industries and 55 countries.
-
Industries
-
Services
-
Products and Platforms
- Overview Press tab for submenu items
We deliver excellence and create value for customers and communities.
Our expert, committed team put our shared values into action – every day. With the best talent and the latest technology we help customers turn complexity into opportunities and create meaningful change.
-
About Us
-
Research & Innovation
-
Our Brand
- Overview Press tab for submenu items
Extraordinary expertise leads to remarkable results.
We share news, insights, analysis and research – tailored to your unique interests – to help you deepen your knowledge and impact.
-
Customer Stories
-
Perspectives
-
Global studies
-
Topics
- Overview Press tab for submenu items
Want to be a global change-maker? Join our team.
At TCS, we believe exceptional work begins with hiring, celebrating and nurturing the best people — from all walks of life.
-
India
-
Americas
-
Asia Pacific
-
Europe and UK
-
Middle East and Africa
Overview
India
expand here
Americas
expand here
Asia Pacific
expand here
Europe and UK
expand here
Middle East and Africa
expand here
- Overview Press tab for submenu items
Find the latest news about TCS in our Newsroom
Get access to a catalog of the latest news stories from across TCS. Discover our press releases, reports, and company announcements.
-
Press releases
-
News alerts
-
Analyst recognition
-
Events
-
Media kit
- Overview Press tab for submenu items
TCS works hand in hand with world-leading investors.
Tata Consultancy Services LimitedNSE:TCSINR -
Management Commentary
-
Financials
-
News and Events
-
ESG
-
Resources
Overview
Management Commentary
expand here
Financials
expand here
News and Events
expand here
ESG
expand here
Resources
expand here
- Worldwide Press tab for submenu items
Global knowledge. Local support
At TCS, we help enterprises grow through innovative solutions globally. Adapt and thrive with us.
-
Global
-
Localized
Top Results
Showing
10
01 - 07
-
TCS IN THE NEWS
You have these already downloaded
We have sent you a copy of the report to your email again.
Analytics: The Key to Customer Experience and Loyalty
Retail Online Integration
In this article, Seeta Hariharan, VP & Head of TCS’ Digital Software & Solutions Group discusses analytics as a significant factor for enhancing customer experience and cultivate loyalty.
Excerpts:
Businesses that understand customer needs provide a memorable experience and cultivate loyalty. These successful companies have shifted from gut-based to fact-based decision making by capitalizing on customer insights, and are leaps and bounds ahead of the competition.
While it's easier for smaller businesses to get to know each of their customers intimately, companies of all sizes can also obtain a 360-degree view of their customers. With the right digital tools and insights, retailers can make customers feel special, listened to and cared for. It's this familiar and emotional experience, based on customer intelligence and insights, which ultimately cultivates fierce loyalty that will last a lifetime.
Personalization is Paramount
Retailers are looking for ways to win over consumers, whether it's in-store, online, at a kiosk or on the phone. Data-driven insights prime marketers to generate the offer that's most relevant for each individual customer to increase product upsell and cross-sell opportunities. The ability to customize offerings and promotions helps retailers stand out from the pack.
Right Product, Right Time, Right Channel
Traditionally thin margins, complicated by increased pricing competition from internet retailers, have driven companies to search for every cost savings opportunity available. With a clear understanding of customer behavior, retailers have the ability to predict future shifts in product purchasing. This allows them to align supply and demand to stock shelves and online distribution centers based on insights, which leads to more accurate inventory levels across channels. Retailers can also use dynamic pricing to direct consumers to the desired channel, such as online purchase or in-store if that's where the stock resides.
Enhance Customer Loyalty
A top objective for retailers is building trusted relationships with their customers over time. By integrating customer insights into cross-channel loyalty and rewards programs, retailers can leverage data to generate offers that are targeted, personalized, relevant and timely.
Digital Transformation: A Strategy for Success
These are elements of a successful customer experience and can be obtained by leveraging digital technologies to inform operational business decisions. A digital transformation enables retailers to provide customers with a seamless omnichannel experience by predicting their preferences, anticipating price issues, customizing offerings, fostering loyalty and maximizing lifetime customer relationships. It's a win-win for everyone.
Read the complete article here.
What’s on your mind?
We’re here to help! Tell us what you’re looking for and we’ll get you connected to the right people.
Looking for something else?